CEO, Milestone, Inc.
Anil Aggarwal is the CEO of Milestone, Inc., a leading provider of digital marketing software and agency services for hospitality, retail and financial services industries. Milestone works with several fortune 500 companies, independent businesses and franchise owners. Anil brings an extensive background in management and technology marketing to Milestone, and has transformed the company into a digital marketing powerhouse. A recent survey of 167,000 Silicon Valley CEOs by Owler Inc, recognized Anil as one of the top 1,000 CEOs in Silicon Valley. Anil has written several articles and technology white papers related to ecommerce strategies and co-authored the book "From Hotels to HTMLs." Anil is a board member of the HSMAI hospitality association and was named one of the top 25 extraordinary minds in the hospitality space. Before Milestone, Anil was co-founder and CEO of Zeevo, a wireless connectivity solutions provider that was sold to Broadcom, a publicly traded corporation. Anil has won several awards including FSA's Best Financially managed private company award. Anil holds a Bachelor's Degree in Electrical Engineering from the Indian Institute of Technology in Bombay India, as well as a Master's Degree in Electrical Engineering from the University of Hawaii and an MBA from the University of Georgia.
Panelist :  Alexa! How should we fill our hotel next month? AI & ML: The ultimate disruptors

Operations Analyst, STR
Kwabena (Kobe) Akuffo Owoo is an Operations Analyst for the Operations team at STR. In this role, Kobe manages and supports the development of per diem rates for the General Services Administration, manages market forecasts with the Consulting and Analytics team, reviews corporate contracts, supports strategic initiatives and ad hoc projects. Kobe joined STR in 2016 after earning his M.A in Economics from Vanderbilt University. He also has a background in finance. He currently resides in Nashville, TN and enjoys playing soccer and basketball.
Presenter :  The Top 25 Markets: Best performances in a leading role

Senior Director, Sales, Cvent
After graduating from The University of Virginia’s McIntire School of Commerce, Janine started her technology sales career as one of the founding members of the Cvent Supplier Network. She helped launch the CSN and grow it from $50M in groups and meetings sourced in 2008, to $16B+ in 2018 and from a single sourcing channel to the Hospitality Cloud, a platform of marketing, software and analytics solutions designed to help hospitality professionals grow and own their meetings and business transient revenue. She launched and has led strategic account management teams, analytics and sales optimization initiatives, acquisition integrations and currently oversees sales and strategy for Cvent Passkey and Cvent Business Transient.
Panelist :  Opportunities to boost your share in the competitive business travel segment

Analytics Manager, STR
Claudia Alvarado is an Analytics Manager at STR where she is heavily involved in statistical analysis, data visualization, developing and improving reporting models. She is a graduate from the University of Denver where she earned her Bachelor of Science in Hospitality Management and Master of Science in Business Analytics. Prior to pursuing her masters, Claudia spent several years working in hotel operations with Starwood Hotel & Resorts in various capacities including Human Resources, Housekeeping, and Meeting Planning. Her experience at Starwood sparked her curiosity into how data helps improve processes, what drives trends in the Hospitality industry, and thus her passion for analytics and data visualization was born. Some of her relevant research projects include performance of hotels in Oil Markets, impact of natural disasters and major events on the hotel industry, brand conversion, and dynamics between convention centers and hotels.
Presenter :  Learning to expect unplanned events

Director, Digital Data Solutions, STR
Veronica Andrews, Director, Digital Data Solutions for STR, provides analytical and end-user perspectives in the development of new STR data products. She is also responsible for designing and delivering product training to meet internal and external customer needs. Veronica has over 20 years of revenue management experience in the hospitality industry. Prior to joining STR, Veronica’s experience included property and above property leadership in both major brand and independent environments, and across a wide breadth of property types and locations. Veronica serves on the HSMAI Revenue Management Advisory Board, is a Certified Revenue Management Executive (CRME), and an active member of the AH&LA Food and Beverage Committee.
Moderator :  How F&B can be your meal ticket to profitability
Presenter :  S.S. RevPAR – Who’s steering the ship?
Presenter :  STR Academy: Pre-Registration Required Sponsored by Broadvine

Senior Reporter, Europe, Hotel News Now
Terence Baker has written about hotels, tourism, hospitality, events and business travel for more than 15 years. The former managing editor and travel editor of the American Automobile Association’s Car & Travel magazine, he has also written for Meetings & Conventions, Meetings & Incentive Travel and Travel Weekly. Baker, now back in his native London after nearly 20 years living and writing in New York City, focuses on the European hotel industry and on any news of interest that overlaps that continent.
Moderator :  Alternative accommodations: Dissecting an evolving hospitality landscape

Head of Revenue Management, Lyric
Tiffany has spent 15 years in a progressive revenue management career in the hospitality industry, focused on strategic, conceptual and tactical support of growth within portfolios of global hotel giants and innovative, data-driven hospitality technology companies. As Head of Revenue Management at Lyric, she is responsible for the day-to-day revenue strategies within the current portfolio and building a team to scale the revenue management discipline as Lyric rapidly grows. Prior to joining Lyric, Tiffany spent the majority of her career in traditional hotel chains, primarily at Hyatt and Hilton where she gained extensive experience in revenue management field. She used her experience specifically in the hotel tech space from Nor1 to launch her into her career at Lyric back in February. Tiffany has a Bachelor of Science from the University of Missouri-Columbia.
Panelist :  Alternative accommodations: Dissecting an evolving hospitality landscape

Vice President of Channel & Distribution Strategy, Wyndham Hotels & Resorts, Inc.
Inderpreet Banga is Vice President of Channel & Distribution Strategy at Wyndham Hotels & Resorts, Inc. (WHR), the world’s largest and most diverse hotel business, with a global portfolio of more than 9,200 hotels and over 800,000 rooms in 80 countries. Inder focuses on setting company distribution strategy with regards to online travel agencies, wholesale and metasearch across the globe. In addition, he oversees the overall channel strategy to optimize the hotel portfolio leading to higher profitability and lowest cost of distribution across all channels. Prior to distribution, Inder was in both franchise/managed revenue management for 3 years. Inder excelled with initiatives surpassing double digit RevPAR growth. Inder’s principal accomplishment in RM was implementation of a project with a cost of $300K which exceeded $4M in gross rooms’ revenue for the portfolio or an astounding 12x ROI and exceeding 100% RevPAR growth over 2 years. Inder holds an M.B.A. in Supply Chain Management and Marketing from the Rutgers Business School and a B.A. in Economics from Rutgers University. He is currently a Principal board member at HEDNA (Hotel Electronic Distribution Network Association) and holds Advisory roles at BWG Strategy and Epic Revenue Consultants.
Panelist :  Leisure business is the foundation of successful hotels—how do you get the most out of it?

Partner-Consultant, The Highland Group
Kim Bardoul is a member of the International Society of Hospitality Consultants and Partner at The Highland Group Investment Advisors. Her experience includes feasibility study and market analysis, due diligence for acquisition, brand conversion, impact study and investment analysis. In addition, Kim specializes boutique hotel investment which includes franchised and independent ventures from small downtowns to tourist markets across North America. She has served the industry as a conference speaker on the subject and is author of the annual “Boutique Hotel Report.” Kim is active as Treasurer of the Atlanta Hospitality Alliance and is on the Advisory Board for Southern Lodging Summit, the Castell Project and Hunter Hotel Investment Conference.
Moderator :  Help wanted! Dealing with today and tomorrow’s labor issues

Vice President of F&B/Rooms & Managing Director of Provender LLC, New Castle Hotels & Resorts
Vince Barrett has been in the hospitality industry for more than 40 years. Vince started his career with humbles roots by starting out as a dishwasher and moved quickly through the culinary side of the hospitality industry where he became a renowned Executive Chef for many leading Restaurant groups in the greater Boston area. Prior to joining New Castle Hotels, Vince was the President and owner of Network Hospitality Consultants, which owned and operated 2 hotels and a 4 star Inn with a large restaurant / catering operation. Vince was also with several industry leaders such as Marriott Hotels & Resorts, Interstate Hotels, Beacon Hotels, and The Iyannough Management where he held such Positions as General Manager, Corporate Director of Food & Beverage, Director of Operations, and Director of Food & Beverage, Corporate Executive Chef and Executive Chef. Vince is also a Certified Food & Beverage Executive (C.F.B.E.) by the American Hotel & Lodging Association. In 1996, he joined New Castle Hotels as a Food & Beverage Specialist assisting in the opening of the Westin Nova Scotian in Halifax, Nova Scotia, The Sheraton Hotel in Waterbury CT. Then was brought on as Vice President of Food & Beverage / Managing Director of Provender & Special Projects Manager for New Castle Hotels & Resort overseeing the development of the food & beverage operations as it pertains to the Training of associates in Culinary concepts, service, menu development, food & beverage marketing and new concept designs and implementation. During this time, Vince has been involved in the construction development and building of 32 hotels as well the development of restaurant concepts such as Basil’s, The Limestone Grille, Godfrey’s Grille, Rioja’s, SB&G, The Reserve Steakhouse, Salty’s and The Ripley Grille. Vince currently oversees the 21 operating hotels and 6 hotels that are under development. Vince also oversees all the Rooms Division Operations, including housekeeping, were in 2016 Vince revamped all the tools, chemicals and training support of this department to bring it into the 21st century with regards to how guest rooms are cleaned and serviced today as compared to 25 years ago. Since the roll out of the new Housekeeping Programing, the company has seen great success in associate retention, productivity and morale. Vince also participates on several Food & Beverage Advisory Boards, such as the American Hotel & Lodging Associations F&B Advisory Board, and Marriott Hote
Panelist :  How F&B can be your meal ticket to profitability

Executive Director, International Society of Hospitality Consultants
Andrea Belfanti is the Executive Director for the International Society of Hospitality Consultants (ISHC). Andrea has been with ISHC since 2009, has 20 years experience in the hospitality industry and has previously held positions with InterContinental Hotels Group, The High Museum of Art, Walt Disney World and Arnold Palmer’s Bay Hill Club and Lodge. Andrea earned her bachelor’s degree from the School of Hotel, Restaurant and Tourism Administration at the University of South Carolina. ISHC is a professional society with over 230 members with work experience in over 60 countries. Membership is by invitation only and members are owners, principals, directors and/or officers in their firms and are leaders in the industry in their respective areas of expertise.
Moderator :  Clicking through the effectiveness of digital campaigns

Director Business Development, ProfitSword, LLC
After graduating from Brigham Young University, Paul started his hospitality career in Pennsylvania working in various management positions and hotels including General Manager and Regional Director of Operations at Best Western, IHG, Choice Brand, and Marriott hotels before becoming a business and finance analyst in 2002. Having had prior experience with ProfitSword’s applications, Paul joined ProfitSword in 2010 where he built the customer support, training, and implementation teams. He is now leading the global business development efforts for the company. Paul oversees all revenue generating efforts for the company, vendor relationships, contract negotiations and project scope documents to protect both client and ProfitSword interests. Paul’s team is responsible for ensuring each new customer experiences a smooth and successful transition between the sales process and implementation.
Panelist :  From information to insight: How to advance your analytics

Vice President & Treasurer, Corporate Strategy and Investor Relations, RLJ Lodging Trust
Nikhil Bhalla is a Vice President of Finance & Treasurer at RLJ Lodging Trust, one of the largest publicly traded Lodging Real Estate Investment Trusts (REITs) with over 150 hotels and 20,000 rooms under ownership. In his role, Mr. Bhalla is responsible for multiple aspects of corporate finance including Treasury, Strategy as well as Investor Relations and Communications. Prior to joining RLJ in 2015, Mr. Bhalla was a Vice President of Equity Research at FBR Capital Markets & Co and has held positions at Host Hotels & Resorts and CB Richard Ellis, the largest real estate brokerage firm in the world. He graduated from Cornell University’s School of Hotel Administration with a master’s degree in management in 2003 and has been featured on CNBC, Bloomberg TV, The Washington Post and CNN.
Panelist :  From information to insight: How to advance your analytics

Vice President, Business Intelligence, Host Hotels & Resorts, Inc.
Mark Biondi serves as the vice president, business intelligence at Host Hotels & Resorts, Inc. In this role, he is responsible for overseeing data integration and integrity and delivering analysis focused on maximizing cash flow and value, from detailed hotel benchmarking to portfolio and industry trends. He has a passion for the evolving role of technology and how it can lead to improved investment decisions. With over 17 years of experience in the hospitality industry, Mark began his career with Marriott International in 2001, working at multiple convention and resort properties, and joined Host in 2006 as an analyst and worked his way up to his current position.
Panelist :  Alexa! How should we fill our hotel next month? AI & ML: The ultimate disruptors

Principal, Woodmont Lodging
Michael L. Blank is a Principal at Woodmont Lodging. Mr. Blank has over 20 years of lodging industry experience including real estate investments, capital markets, hospitality and tourism consulting and hotel operations. Prior to co-founding Woodmont Lodging in 2015, Mr. Blank was an executive at RLJ Lodging Trust (NYSE: RLJ) where he had portfolio analysis, transaction, and corporate finance responsibilities. Most recently, Mr. Blank managed the company's Business Intelligence function, which was responsible for portfolio data analysis. During his tenure at RLJ, Mr. Blank formalized and expanded RLJ’s business analytic function, enhancing the data collection and reporting processes of over 125 hotels and 16 different management companies. Mr. Blank also held positions in Asset Management with oversight of a portfolio of focused-service Marriott and Hilton branded hotels and in Investment and Portfolio Analysis underwriting over $2.4 billion in potential lodging transactions. Additionally, he managed the successful closing of multiple acquisitions and dispositions. Prior to joining RLJ in 2010, Mr. Blank worked in acquisitions and dispositions at Host Hotels & Resorts (NYSE: HST) and in equity research at FBR Capital Markets covering publicly-traded lodging REITs. Mr. Blank also had roles at PKF Consulting and at the Willard Inter-Continental Hotel. Mr. Blank earned his undergraduate degree from the School of Hotel Administration at Cornell University and earned his MBA from the McDonough School of Business at Georgetown University. Mr. Blank has served as a guest lecturer at both Georgetown University and American University.
Panelist :  Downturn preparation: Staying ahead of the curve

Senior Vice President, Operations, STR
Mr. Bowers has over 25 years of global lodging industry experience. He has a broad background which includes strategic marketing, industry analysis and product management. Prior to joining STR, he was Director of Competitive & Industry Analysis for Holiday Inn Worldwide.
Presenter :  Development Pipeline: How much is real, how much is air?

Vice President of Sales & Marketing, Chartwell Hospitality
Amy started her hospitality career in Atlanta, GA with Marriott International selling for Residence Inn. A passion for proactive sales and relationship building skills drove her success with Marriott where she received national recognition as Residence Inn’s Sales Manager of the Year, Marriott International’s Multi-Property/Multi-Brand Global Sales Leader of the Year, as well as a team award for Multi-Property/Multi-Brand Global Sales Team of the Year. She expanded her areas of expertise with two years in Operations, as an Operations Manager and General Manager handling day to day operations as well as revenue management. Amy discovered a love for teaching as a facilitator for Marriott’s Extended Stay Selling Course, along with various regional training classes such as Sales Negotiating and Mission Possible. Her strengths are in account saturation, relationship building, strategic selling, business/revenue analysis and mentoring new sales managers. In her current role, Amy oversees the sales, revenue, marketing and ecommerce efforts for Chartwell Hospitality’s portfolio of full service and select service hotels. Amy received her Business Administration degree in Marketing from Tennessee Technological University in Cookeville, TN.
Panelist :  The evolution of group business is happening now!

Business Intelligence, citizenM Hotels
Thijs Brugman is heading the Business Intelligence team at citizenM hotels. With a mission to transform data into wisdom, the Business Intelligence team is servicing all core business disciplines in the company with a team of analysts. As developer-owner-operator of its hotels, citizenM is able to influence the full spectrum of the guest journey: from finding a location in the world’s biggest cities, to the design and development of their hotels, to sourcing reservations and the actual stay in the hotel. This degree of vertical integration is unique in the industry. This provides the team with an incredibly rich dataset to collect, transform, and analyse in order to improve the effectiveness of the operating model, enhance the value proposition and ultimately improve the guest experience. citizenM hotels is a global lifestyle hotel brand with 15 hotels present in gateway cities such as London, New York, Paris and Shanghai and has an ambitious pipeline confirmed.
Presenter :  The Data Driven Hotel

VP Revenue Management, Atrium Hospitality
Prior to joining Atrium, Vickie spent eight years with John Q. Hammons Hotels & Resorts as Senior Director of Revenue Optimization, where she was responsible for the development of a multi-branded revenue management platform. Prior to joining JQH Hotels, she held various Revenue Management and Sales and Marketing Executive Committee positions with Starwood Hotels & Resorts, managing all levels of hotels from boutique all-suite properties to convention hotels and “five diamond” resorts.
Panelist :  Stop revenue-managing everything!

Owner and President, StrategicRev, LLC
Elizabeth P. Cambra is the founder and president of StrategicRev, a revenue consulting firm focused on strategy and pricing to drive profitability for companies and ranging in size from Fortune 500 organizations to small businesses and entrepreneurial start-ups. She is a successful leader with more than 20 years of experience and achievement in business strategy, pricing, forecasting, business and competitive intelligence, and distribution with an extensive focus on operations, sales, and marketing. Cambra has successfully optimized within multiple brands, both owned and franchised, in global locations with multiple systems. Prior to StrategicRev, she served as vice president, pricing and revenue optimization, for Outrigger Hotels & Resorts, a privately held ownership and management group, where she led the revenue for 40 properties worldwide. Previously, Cambra also held positions at Interstate Hotels & Resorts. In addition to her work, Cambra has been actively involved in the industry as well as in her community. She worked closely with Hospitality Sales and Marketing International Association as a prior Americas Board Member, Past Chair of the Revenue Management Advisory Board, and she has been recognized as one of HSMAI's Top 25 Extraordinary Minds in Hospitality Sales and Marketing. She also served for three years as an appointed member of Hawaii’s Council on Revenues, a group of seven economists and business executives who provide long- and short-term forecasts of the state’s economy. Cambra was selected as a member of the prestigious Pacific Century Fellows Leadership Program, Pacific Business News' Forty Under 40, and a Hotel & Motel Management Magazine Leader of Tomorrow. She was also a board member of Therapeutic Horsemanship of Hawaii, serving as secretary and a certified instructor.
Moderator :  From information to insight: How to advance your analytics

Business Development Executive, STR
Elyse Carfrey is a Business Development Executive for the Industry Partners team at STR. Her primary role is to assist vendors, developers, investors, consultants, and others in finding the STR data and Hotel News Now advertising solutions to better their business and make informed decisions. She has been with the company since 2010 and enjoys working and living in her native city of Nashville.
Presenter :  Performance particulars among property types

CEO and President, Chase Hospitality Advisors
Gerry Chase is career hotelier who started as a bellman in his home state of Minnesota and went on to lead New Castle Hotels and Resorts for 30 years as President and COO. Over the years, Gerry has worked in every aspect of hotel operations and development, managing, building or acquiring more than 80 hotels and resorts while at New Castle. Prior to joining NCHR, Gerry held management and corporate positions at 40 others while with Marriott and Interstate Hotels. A strong advocate of collaboration and good corporate citizenship, Gerry regularly shares his knowledge and insights on key issues facing the industry by participating on conference panels and roundtables. Over the years he has served on numerous brand advisory committees and boards of directors including the American Hotel and Register Company, and the American Hotel & Lodging Association. Gerry resides in Nashville, TN, one of hospitality’s hottest markets, where he eagerly anticipates each new challenge.
Presenter :  Development Pipeline: How much is real, how much is air?

Director of eCommerce, OTO Development
Director of eCommerce for OTO Development, Aimee Cheek leads the efforts in eCommerce, marketing, social media and PR as well as the internal team for these strategies. Her award winning and industry recognized career spans 20 years and primarily includes Marriott, Hilton and Hyatt branded properties. Outside of the office, Aimee's interests include running, wine tasting, online shopping, DIY projects and spending time with her three dogs.
Panelist :  Feeding the content machine: Make it easy for your guests to be ambassadors

Vice President of Hotel Performance and Analytics, Stonebridge Companies
Hailing from Wichita, Kansas where he attended Friends University and chased storms, Chris Cheney has been in the hospitality industry for 18 years and has held management roles in the areas of hotel operations and revenue management with independent and branded hotels. Chris joined Stonebridge Companies in 2007 as General Manager at the Homewood Suites by Hilton in Anchorage, Alaska. He relocated with Stonebridge in 2009 to Denver, Colorado to open and operate the Hilton Garden Inn Denver Cherry Creek as General Manager before joining the corporate team in 2011 as Director of Revenue Management and later being promoted to serve as Vice President of Revenue Management. Earlier this year, Chris’ role was expanded to Vice President of Hotel Performance and Analytics, overseeing Revenue Management, Ecommerce and Analytics.
Panelist :  Help wanted! Dealing with today and tomorrow’s labor issues

Managing Principal, Crown Hospitality Consulting
Mrs. Chivers specializes in asset management and oversight of hotel operations, property improvement plans, and strategic re-positioning of hospitality assets. Her duties include on-going management of senior, mezanine, and equity positions to include capitalization strategies, asset valuation, and return on investment analysis for various direct and indirect clients. Ms. Chivers also oversees construction management of new-build development and conversion projects for several clients. Mrs. Chivers has over 13 years of professional experience in real estate transactions and over 10 years of experience in hospitality operations. Her experience includes workouts of distressed structured finance and CMBS loans, third party hospitality valuation and market feasibility analysis, as well as direct private equity investment. During her hospitality career, Mrs. Chivers has been involved in placing over $1 billion in private equity investments in investment grade hospitality assets. She has strong experience in the underwriting and finance, operations and asset management of real estate assets, specializing in the hospitality sector.
Panelist :  Help wanted! Dealing with today and tomorrow’s labor issues

Vice President, Operations, STR
Chad Church is Vice President, Operations for STR. In his role as Vice President, Chad manages the client service, contracting, special projects and analysis operations at STR. In addition, he is responsible for planning and implementing internal process initiatives and special projects for consulting, investment, government and corporate hotel clients. He is a regular speaker at industry meetings and conventions and is a frequent contributor to various media outlets. Mr. Church earned his Master of Science degree in Hospitality and Tourism Management from The University of Tennessee, Knoxville. He earned a Bachelor’s degree in Business Management and Economics from North Carolina State University in Raleigh, North Carolina.
Presenter :  Peak to peak – 2007 vs. 2019?

Vice President, Competitive Intelligence, InterContinental Hotels & Resorts
As vice president, competitive intelligence, Mr. Collazo is responsible for ensuring effective cross-utilization of intelligence in a manner that optimizes IHG’s revenues and industry share. He oversees a broad range of functional responsibilities, including: competitive performance analysis, predictive analytics/modeling and interpreting the macro-economic environment. Previously, Mr. Collazo served as vice president, performance strategy & planning where he led global and regional IHG brand performance analysis as well as evaluating current economic trends and forecasts and utilizing both to develop industry forecasts that drove IHG annual budgeting process. Mr. Collazo also served as vice president, operations strategy & planning in the Americas where he was instrumental in establishing divisional and company objectives, developing long-range and strategic plans, and creating industry-based performance benchmarks for the company. Before joining InterContinental Hotels Group in April 2002, Mr. Collazo was vice president, strategic brand knowledge with Marriott International where he led their guest satisfaction program and competitive analysis group. Prior to his tenure at Marriott International, Mr. Collazo also served with Promus Hotel Corporation. His responsibilities there included the administration and management of market and customer tracking systems and the development and communication of strategic briefs. Mr. Collazo began his career in the hospitality industry in 1987 with La Quinta Inns. Mr. Collazo holds a bachelor’s degree in business administration and radio, television & film from Trinity University and a master’s of business administration from the University of Texas at Austin. IHG (InterContinental® Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, avidTM Hotels, Staybridge Suites® and Candlewood Suites®. IHG franchises, leases, manages or owns more than 5,600 hotels and 843,000 guest rooms in almost 100 countries, with more than 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty program, which has more than 100 million enrolled members.
Presenter :  2020: Entering the “Great Unknown”

Senior Manager Consumer Insights, J.D. Power
Jennifer Corwin is the Senior Manager of Consumer Insights for the Global Travel and Hospitality and Digital Practices at J.D. Power. She is responsible for thought leadership and providing insights and analyses in the company’s Voice of the Customer research across the travel and hospitality and digital sectors. Her work spans multiple industry verticals within the travel practice (hotels, airlines, rental cars, airports, cruise lines, loyalty programs, and destinations) and across multiple industries within the digital practice (automotive, insurance, utilities, banking, wealth, telecom, and travel). Ms. Corwin has been with J.D. Power for more than seven years. Prior to assuming her role within the consumer insights team, she provided industry insight and thought leadership within the Global Travel and Hospitality Practice. She began her career with J.D. Power in research operations where she oversaw and managed the company’s three major travel and hospitality syndicated studies: the North America Hotel Guest Satisfaction Index Study; the North America Airline Satisfaction Study; and the North America Rental Car Satisfaction Study. Ms. Corwin earned a bachelor’s degree in biomedical sciences and women’s studies from Western Michigan University.
Presenter :  Can Disruption Lead to Guest Satisfaction?

Vice President, Digital Data Solutions, STR
Chris Crenshaw is Vice President of Digital Data Solutions for STR. In his role, Mr. Crenshaw is responsible for new product development and strategic integration for STR family of companies. He brings a wealth of knowledge to the table with over fifteen years of revenue related hospitality experience. Mr. Crenshaw’s extensive wisdom of the industry is put to good use as he is often used as a sounding board for new ideas and provides training and education to the staff. Prior to joining STR, Mr. Crenshaw served as Vice President of Market Intelligence for Loews Hotels and held several senior revenue related positions with Marriott International. He received his bachelor’s degree in Hospitality Management from Florida International University and an associate degree from the Culinary Institute of America. Mr. Crenshaw has received numerous awards and accolades from Loews and Marriott and most recently was named 2010 Revenue Management Professional of the Year for South Florida by HSMAI. He currently serves on the America’s Board for HSMAI and is a Certified Revenue Management Executive (CRME). He currently resides in Nashville with his wife and two children.
Presenter :  STR Academy: Pre-Registration Required Sponsored by Broadvine

President & Chief Executive Officer, Interstate Hotels & Resorts
As President and CEO, Mike is leading the evolution of Interstate, bringing a fresh perspective and igniting a new strategy for unprecedented growth by bringing unrivaled talent, global expansion and innovative resources to the company’s worldwide portfolio. Mike joined Interstate after a highly successful tenure with Omni Hotels & Resorts including 13 years as President, and prior to that helped grow the organization through management roles in operations, development, sales and finance. Under his leadership, Mike established Omni as a leading hotel brand and operator, with a reputation for delivering superior quality, award-winning service, and exceptional guest experiences. Mike serves on Interstate’s Board of Directors, and holds highly respected board memberships with AHLA and its Executive Committee (2014-present), AHLEF (2018-present), and MINA (2018-present), representing Interstate as an At-Large Board Member of Marriott International's franchise advisory board. He was a founding board member and served as chairperson of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. In December 2018, he was named Person of the Year by Lodging magazine. Mike is a graduate of Fitchburg State University.
Panelist :  "Wine" down with the bosses Sponsored by TravelNet Solutions

Enterprise Sales Consultant, NAVIS
Dominic Donatoni has worked in the hotel and resort industry over 19 years, from small boutique hotels to ultra-luxury hotels & resorts. He had spent 4 years as a Client Advocate at NAVIS, overseeing some of the larger soft brand companies, including Destination Hotels/Two Roads Hotels, Auberge Resorts and Aspen Skiing Company, before making the move to Enterprise Sales. Prior to joining NAVIS, he spent two and a half years as the Director of Guest Relations for the Ojai Valley Inn, a 5-diamond luxury resort in Southern California. He was also an instrumental member in opening the only boutique luxury hotel in Bend, Ore, The Oxford Hotel, as the Assistant General Manager and ultimately General Manager. Dominic’s past properties include the San Ysidro Ranch, (Montecito, CA); Scottsdale Princess Resort and Scottsdale Plaza Resort (Scottsdale, AZ); Seascape Resort (Aptos, CA); Westin Maui, (Lahaina, Maui, HI); Hyatt Regency Chicago (Chicago, IL); Hyatt Regency Monterey (Monterey, CA); Montage Resort Laguna Beach and Aliso Creek Inn & Golf Course (Laguna Beach, CA), in addition to several other independent hotels throughout California. His experience covers all facets of the Hospitality business, where he has developed a strong passion for Sales, Revenue Management, Reservations, Front Office, Housekeeping, Training & Development and Guest Relations. He holds a Bachelor of Science in Hospitality Management with an emphasis in Hotel & Resort Operations from California State Polytechnic University, Pomona. Dominic enjoys spending time in the outdoors with his family participating in many outdoor adventures throughout Central Oregon.
Panelist :  Leisure business is the foundation of successful hotels—how do you get the most out of it?

Director of Global Analytics, Four Seasons Hotels and Resorts
Alex Dragan, Director of Global Analytics at Four Seasons Hotels and Resorts, oversees Analytics for Marketing and Sales. In his role, provides insight and analyses across various disciplines including revenue management, digital marketing, sales performance, guest recognition. His team is responsible for departmental KPI scorecards, marketing ROI assessment, predictive modeling, business intelligence platform support and data governance. Alex has over 15 years experience in the analytics field across multiple industries.
Panelist :  Are hotels finally winning the distribution battle?

Director of Client Relationships, STR
Sarah departed Irish shores in May 2005 having spent seven years in Hotel operations. She joined the HotelBenchmark team at Deloitte in London as a Business Development Executive and as the team re-structured came to manage a number of key international clients in the Account Management team. STR Global was formed in March 2008 following the merger of the HotelBenchmark team with The Bench and Smith Travel Research. In March 2016, the international family of companies united under one brand: STR. As Director of Client Relationships, Sarah regularly attends and presents at hotel group and industry events. She holds an Honours Degree in Translation (German & Spanish) from Dublin City University.
Presenter :  Mega Events – The impact of key events on hotel performance

President, First Hospitality Group
David Duncan, President of First Hospitality Group (FHG), is a real estate investor and hotel operator who is passionate about developing unique real estate investments and hotel operating environments that delight guests and investors alike. David joined FHG from a privately held owner/operator of coastal resort and golf properties, located in La Jolla, CA. Prior to that he was President of a New York City based Hotel Owner/Operator, which he expanded from 6 hotels in New York City into a nationally recognized hotel operator with 14 hotels operating throughout the U.S David began his career with Ernst Young, LLC and its predecessor in Los Angeles and Boston. He also served in various executive roles as the CFO of GE Capital Real Estate Capital Markets in Stamford and New York, President, Real Estate and then CFO of Winstar Communications, Inc. in New York and Managing Director of Guggenheim Partners, LLC in New York and Chicago. He brings over 25 years of global operating experience managing high performing teams in both public and private organizations and has been involved in over $10B of real estate and capital market transactions. David has been a featured guest on numerous television news programs, a speaker on real estate and lodging industry panels and has been quoted in many leading publications such as Forbes, The Los Angeles Times and Lodging Magazine. David received his B.A. from Western Michigan University located in his hometown of Kalamazoo, MI and was an adjunct professor in the Carroll School of Management, Boston College.
Panelist :  End of the upcycle? The industry forecast

SVP of Revenue Management & Enterprise Analytics, Venetian|Palazzo Sands Expo
Jack Easdale is the Senior Vice President of Revenue Management & Enterprise Analytics for the Venetian|Palazzo Resorts Las Vegas and the Sands Expo Center, combined to encompass the world’s largest five-diamond integrated resort with over 7,000 suites and over 2.2 million square feet of meeting space. Jack has served in numerous revenue management roles in his twenty-five year career in hospitality, including past executive positions with both Gaylord Hotels and Starwood Hotels. In his current role he leads the teams of Yield Management, Channel Management & Distribution, RM Systems, and Enterprise Analytics spanning the entire organization. Jack has his MBA from Vanderbilt University, his B.S from the University of Guelph in Canada with a focus in Hotel and Food Administration, and his B.A. from the University of Western Ontario. He is a former member of HSMAI’s Revenue Management Advisory Board and spent nine years on HSMAI’s America’s Board of Directors. Jack additionally holds the CRME and CHSE accreditations, and is currently studying Business Analytics at Harvard Business School.
Panelist :  Stop revenue-managing everything!

Senior Vice President and Managing Director, Arlo Hotels
Javier Egipciaco brings more than 20 years of New York hospitality experience to his position as Senior Vice President and Managing Director of Arlo Hotels, an independent collection of four-star lifestyle hotels. Egipciaco manages the operations of all Arlo properties, and is overseeing the development of the brand into additional markets. Prior to joining Arlo, Egipciaco was with Hersha Hospitality, a management, investment and development firm in the hospitality sector, where he served as the Corporate Director of Operations for the Independent Collection Hotels. In this role, Egipciaco specialized in the development and implementation of brand-wide initiatives for HHM's curated portfolio of independent properties. He has also held various leadership and operational roles with Park Hyatt, where he began his hospitality career.
Panelist :  Preparing for the experience-driven guest

Co-founder & CCO, OTA Insight
Gino Engels co-founded OTA Insight in 2012. The company has since grown from a small disrupter challenging an established marketplace, to a business supporting over 40,000 clients in 168 countries. As CCO, Gino is driven by working with the industry’s most progressive innovators alongside established global and local players to deliver a suite of industry-leading technology solutions. He leads the delivery and continued development of OTA Insight’s product portfolio to enable hoteliers to support a profitable revenue and distribution strategy. Gino’s customer-focused objective is to deliver affordable revenue tools to hotels and continually develop new solutions to help those in the hospitality sector overcome technological barriers. Gino was recently recognized as one of the Top 20 Extraordinary Minds by HSMAI Europe.
Panelist :  Stop revenue-managing everything!

Research Analyst, STR
Kelsey Fenerty joined STR’s Research and Development department in 2018. She primarily researches alternative accommodations data, focusing on uncovering new trends in the short term rental industry in addition to her role as the lead analyst in STR’s hostel benchmarking program. Kelsey is a graduate of Louisiana State University and holds a master’s degree in Economics.
Presenter :  Short-term rentals: How urban rentals are changing the accommodations landscape

Chief Strategy Officer and EVP, Terranea Resort
Agnelo Fernandes serves as Chief Strategy Officer & Executive Vice President for the 102-acre oceanfront Terranea Resort. Agnelo provides leadership as brand champion at Terranea, overseeing business strategy, enterprise development initiatives and revenue optimization for the iconic southern California destination. He actively serves on Terranea's Strategy Committee, providing input on growth strategies. Agnelo also provides support to Coral Tree Hospitality as the field leader for the marketing and innovation initiatives projects and sharing best practices. A seasoned hospitality, specializing in hospitality and lifestyle brand leadership, with more than 25 years of experience, Agnelo has led the development, launch and repositioning of resorts and hotels in North America, Caribbean, Asia and Central America. He has held senior executive positions within the hospitality industry with recognized brands such as Canyon Ranch, Sonesta Hotels International, and Rex Resorts. Prior to Terranea, Agnelo served as a strategic advisor and independent brand and growth strategy consultant on projects related to luxury brands in hospitality, spa and wellness, real estate, travel & tourism and food services. Lodging Magazine recognized Agnelo as one of the best and brightest hotel innovators and visionaries within the hospitality sector; he was also the recipient of the Hospitality Sales and Marketing Association International (HSMAI) Resort Marketer of the Year Award and named one of the Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue Strategy. Agnelo currently serves as the chair of the HSMAI Foundation, as well as serves on the HSMAI Board of Directors for the Americas and is an active member of the Marketing Advisory Council. In addition, he is the vice chair of the Brand & Content/Editorial committee and the past chair of the Brand Sponsorship and Cooperative Marketing Committee for Visit California. A thought leader within the hospitality industry and luxury lifestyle segment, Agnelo frequently participates in speaking engagements on marketing & sales leadership, brand strategy, revenue, social media and digital strategy. In his spare time, Agnelo enjoys his family, travel, sports and playing music.
Panelist :  The evolution of group business is happening now!

Regional Director of Revenue Management, LodgeWorks
With nearly 25 years of experience in the hospitality industry, Michelle began her revenue management career with Marriott Corporate in a cluster environment setting. Her former experience in operations, meeting and event planning and sales management led to her true passion — revenue management. Since 2009 and aside from 18 months with Hyatt helping to transition a brand, she has been an integral part of LodgeWorks, a hotel development and management firm based in Wichita, Kansas. She is accountable for their full portfolio of hotels, including the company’s independent brand, Archer, and multiple Hilton, Hyatt and Marriott properties. Michelle is responsible for overall revenue strategy for the portfolio and, with her team and in collaboration with the sales, marketing and interactive departments, leads the properties to meet revenue goals via the management of room inventories, pricing strategies and business mix. Michelle is also responsible for OTA relationship management, which includes contract negotiation on distribution agreements for the Archer brand.
Panelist :  Are hotels finally winning the distribution battle?

Business Development Executive, Destinations, STR
Jennifer Foster works closely with the director of business development, destinations to build relationships with new and existing destinations clients in the Southeast, Midwest and East Coast regions of the U.S.
Presenter :  Boon or bust? Analyzing Tourism Improvement Districts’ impact on hotel performance

Senior Vice President, Lodging Insights, STR
Mr. Jan D. Freitag is a Senior Vice President for STR (STR, Inc.). STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. In his role, Mr. Freitag oversees a variety of projects, all charged with the accumulation and interpretation of global lodging data. He is a sought-after public speaker and is frequently quoted in trade publications and the general news media such as The Wall Street Journal, New York Times, Associated Press, Reuters, Forbes, etc. Prior to joining STR, Mr. Freitag was the Director of Content Integrity at hotelreports.com in upstate New York and a hospitality consultant with Ernst & Young in Phoenix. He holds a bachelor’s degree, with distinction, from the School of Hotel Administration, Cornell University, and received his Executive MBA, with honors, from Vanderbilt University. Mr. Freitag resides in Nashville, TN.
Presenter :  2020: Entering the “Great Unknown”
Moderator :  "Wine" down with the bosses Sponsored by TravelNet Solutions

SVP of Revenue Strategies, Atrium Hospitality
Kimberly Furlong is SVP of Revenue Strategies for Atrium Hospitality. Headquartered in Alpharetta Georgia, the company is ranked on of the nation’s largest hotel owners and operators with 82 hotels in 29 states representing well-known brands such as Hilton, Marriott and IHG. Kimberly is responsible for the revenue performance for the company overseeing Sales & Marketing, Revenue Management, eCommerce Strategies, Digital Marketing and National Sales. In her role, she is actively involved in the development of property and enterprise level revenue strategies to maximize financial performance, improve asset value, and increase return on investment on capital projects for the company’s portfolio. With nearly 10,000 passionate associates, Atrium operates 21,595 guest rooms/suites and over 3.0 million square feet of event space. Kimberly has over 25 years of experience in the hotel industry, concentrating in sales, marketing, and revenue management at the hotel and corporate levels. Prior to joining Atrium, Kimberly spent three years with TPG Hotels & Resorts as Vice President of Revenue Management. Prior to TPG, she held various executive and senior revenue management and sales and marketing positions with Hersha Hospitality and Lodgian, Inc., both publicly traded hotel companies. She is a member of the Marriott Distribution Strategy Advisory Committee, Marriott Full Service Sales and Marketing Advisory Council, and Hilton’s Distribution Advisory Council. She also serves as the Chair of the IHG owners Association, Distribution and Digital Committee.
Panelist :  How to pivot your career from revenue management to revenue strategy

Chief Revenue Officer & Partner, Genuine Hospitality, LLC
As co-founder of GENUINE Hospitality, Kurt Furlong’s expertise lies in revenue generation, revenue management, asset management, business planning, negotiation, profit maximization, customer relationship management and e-commerce. Previously, Kurt served as EVP & Partner – Sales & Marketing for Midas Hospitality and Vice President of Revenue for Lodgian, Inc., where he was responsible for revenue generation and revenue strategy for multi-million dollar portfolios of hotels, consisting of varying brands. A hospitality professional with over 30 years of experience, Kurt has worked in all phases of hotel and restaurant operations. He serves as the 2019 Chair of the IHG Owners Association Board of Directors; he has also chaired the IHG Owners Distribution Committee, Hampton by Hilton Advisory Council and The Ohio State University Hospitality Advisory Board of Directors. Kurt holds a Bachelor of Science degree in Hospitality Management from The Ohio State University.
Panelist :  Keeping up with the changing dynamics of customer acquisition costs

Senior Vice President, Client Services & Relationships, STR
Brad Garner is Senior Vice President of Client Services & Relationships for STR (STR, Inc.). In this role, Mr. Garner is responsible for servicing, managing and building multi-level, proactive relationships with STR’s client base and acts as a primary contact for investment banks and institutional investors. He is a frequent speaker at industry meetings and conventions and is a regular contributor to various news and media outlets. Mr. Garner serves on the AH&LA’s Financial Management Committee (FMC) and sits on the sub-committee for Financial Reporting, Analytics & Metrics (FRAM) charged with writing and maintaining the Uniform System of Accounts for the Lodging Industry currently in its 11th revised edition. Mr. Garner joined STR in 1995 shortly after earning his B.S. in Marketing with a minor in Management Writing from Old Dominion University. He currently resides in Nashville, TN with his wife and daughter. He enjoys baseball, basketball, water sports and is a loyal supporter of Georgia Tech basketball and the Nashville Predators hockey club.
Presenter :  The Top 25 Markets: Best performances in a leading role

Vice President of Third Party Distribution, IHG
Philippe Garnier has been VP Third Party Distribution since 2018. Philippe’s previous experience with other hotel chains started in February 2003 as the director of commercial development, and later became senior director for distribution sales. At this time he was instrumental in developing and driving business through channel partners such as travel agents, online distributors and wholesalers. He then served as Vice President Sales & Regional Marketing for Asia Pacific from 2009 to 2013, based in Singapore. Following that he was VP Global Luxury Sales based in the US from 2013. Prior to joining the hospitality industry, Philippe held a number of senior consulting roles with companies such as Price Waterhouse Coopers and KPMG Consulting. A French national, Philippe graduated from the Lyon Graduate School of Business in 1991. He is fluent in French, English, German and Russian, and speaks and reads Japanese, Spanish and several other languages. Philippe is married with three children.
Panelist :  Are hotels finally winning the distribution battle?

Executive Vice President of Sales and Marketing, Remington Hotels
LaDonna Gerhart serves as the Executive Vice President of Sales and Marketing, joining Remington in September of 2013. She has primary responsibilities for the strategic direction of the company’s Sales & Marketing initiatives. Mrs. Gerhart has 30 years of Sales, Sales Leadership, & Marketing experience. Sixteen of those focused in the hospitality industry. Prior to joining Remington, Mrs. Gerhart spent 13 years as Vice President of Strategic Accounts with Valassis, Inc, a print and digital media company. While at Valassis, she led sales teams delivering over $400 million in annual revenue from clients in the Retail and Consumer Packaged Goods Industries. Prior to Valassis she spent 12 years in various leadership positions within the Hospitality industry with La Quinta Inns & Wyndham, formerly Cendant Corporation. She is a member of the American Advertising Association, the Sheraton Advisory Board, the Hospitality Sales and Marketing Association International Board, and The Network of Executive Women. Mrs. Gerhart holds a B.S. in Business Administration from Lyon College.
Panelist :  Clicking through the effectiveness of digital campaigns

Vice President Sales & Marketing, OTO Development
Lisa Giaimo is Vice President Sales and Marketing for OTO Development. Lisa joined OTO in December 2012, bringing over 20 years of hospitality industry experience, with a career spanning a variety of positions of increasing responsibility, including general manager, regional manager, franchise service director, director of field sales and marketing, and senior director, franchise services and vice president, sales and marketing. Immediately prior to joining OTO Development, Lisa served as vice president of sales and marketing for a midsized hospitality company in Minnesota. Lisa is a graduate of Illinois Wesleyan University with a bachelor’s degree in Communications and Fontbonne University with a master’s degree in Management.
Panelist :  Leisure business is the foundation of successful hotels—how do you get the most out of it?

Business Development Executive, Hotels, STR
Emile Gourieux is Hotel Sector Business Development Executive for STR (STR, Inc.). STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. Mr. Gourieux is responsible for growing STR’s network of hotel partners and strengthening their overall data set. Along with increasing the volume of hotel room-related data, Mr. Gourieux also champions efforts to expand benchmark reporting in categories such as Food & Beverage, Guest Segmentation, and Operating Statistics. Prior to joining STR, Mr. Gourieux managed luxury hotels on California’s Central Coast for nearly 15 years. Most recently he was Director of Business Development at JPMorgan Chase where he designed marketing campaigns for hotels and resorts around the world. Mr. Gourieux holds a Bachelor of Arts degree from California State University in Liberal Studies and Spanish. He resides in Nashville, TN with his wife and daughter.
Presenter :  Learning to expect unplanned events

Chief Commercial Officer, Chesapeake Hospitality
Chris Green is Chief Commercial Officer with Chesapeake Hospitality, where he brings more than a quarter century of successful hospitality operations experience to Chesapeake’s corporate team—including nearly a decade in the field at various Chesapeake-managed properties. He is responsible for all company and field disciplines in the Chesapeake-managed estate. Under Green’s leadership, Chesapeake has consistently demonstrated the ability to deliver industry-leading financial results across a wide range of different markets and hospitality concepts. Green has a sophisticated understanding of how to successfully balance a property’s long-term strategic vision with the practical immediacy of day-to-day operational demands, and he takes a leading role in actively protecting, managing and improving every asset. Green is a regular guest on the No Vacancy podcast and a frequent contributor to a host of different industry publications, including Hotel Executive and Hotel Business. He writes a recurring column for Hotel News Now where he shares insights and perspectives on everything from how to build and maintain a vibrant company culture, to future technology and hospitality trends. A respected industry voice, he is an accomplished public speaker and a coveted guest on roundtables and panels at industry conferences and special events. He holds the Certified Hotel Administrator designation from the American Hotel and Lodging Association (AHLA) and has served as president and board member for various CVB, Tourism development, and Hotel & Motel associations in the markets in which he has worked.
Panelist :  How guest experience pays off

Senior Account Manager, STR
Mr. Shawn Grenley is a Client Account Manager for STR (STR, Inc.). Mr. Grenley is responsible for servicing and maintaining positive relationships between STR and a number of key corporate clients. He is often featured as a guest speaker for hotel industry presentations. Prior to joining STR, Shawn served as the Director of Services for Marriott International and held several hotel operation positions with Gaylord Hotels and Hilton Worldwide. He earned his Bachelor’s Degree in Hospitality Management from the University of Central Florida. He currently resides in Hendersonville, TN, with his wife Kristin, son Brayden, and two dogs.
Presenter :  Segmentation breakout: Hotel con-fidential

Senior Vice President Food & Beverage, Davidson Hotels & Resorts
Greg Griffie, Senior Vice President Food & Beverage; Prior to joining Davidson Hotels & Resorts, Greg served as Senior Vice President Food & Beverage for Crescent Hotels & Resorts, Vice President of Operations/Partner at Slapfish Restaurant Group as well as the Director of Global Culinary Development at Marriott International. His 20+ years of food & beverage experience includes numerous Hotel and Independent Restaurant positons around the United States. Greg worked his way up through the kitchen brigade to Executive Chef and Director of Restaurant Operations. He has opened restaurants and hotels domestically and internationally including the Renaissance Boston Waterfront Hotel, JW Marquis Dubai, Slapfish Restaurant Dubai, UAE. In addition to his experience in culinary operations, Greg’s background includes hotel conversions, restaurant concepting, branding & strategic positioning, and creation of hotel food & beverage platforms. When he isn’t in the kitchen he can be found gardening with his two daughters, running marathons and Ultra marathons, or volunteering at local farms.
Panelist :  How F&B can be your meal ticket to profitability

Vice President, Revenue Strategy and Distribution, Marcus Hotels & Resorts
Linda Gulrajani is Vice President of Revenue Strategy and Distribution for Marcus Hotels & Resorts. She is responsible for leading the development and implementation of revenue management and distribution activities and strategies for all hotels in the company’s portfolio. In addition, she also oversees the Marcus Reservations and Customer Care Center which takes reservations call for both the Marcus portfolio as well as external hotel customers. Gulrajani joined Marcus Hotels & Resorts in 2009 as Regional Director of Revenue Strategy. Prior to joining Marcus Hotels & Resorts, she served in a variety of revenue management and sales roles at hospitality companies including TravelCLICK, Walt Disney World, Marriott, Starwood Hotels & Resorts and Loews Hotels.
Panelist :  Keeping up with the changing dynamics of customer acquisition costs

Director of Research and Development, STR
As Director of Research & Development, Jessica Haywood is responsible for overseeing analytics and methodology, managing pilots, and leading partnership conversations. She also helps set the strategic direction of the R&D department and the company. Prior to joining the R&D team, Jessica served as Senior Operations Analyst and managed market forecasts and special projects for investment, consulting, government, and corporate hotel clients. Jessica earner her Master of Science degree in Travel Industry Management from the University of Hawaii and a bachelor’s degree from the University of North Carolina at Wilmington.
Presenter :  Examining compression and the impact of new supply

Founder & CEO, Dragonfly Strategists
As Founder & CEO, Helsel brings over 30 years of experience to her leadership at Dragonfly Strategists. Previous executive roles include directing revenue strategy, distribution, sales & marketing, guest loyalty &relations and IT at Journal Hotels, Heritage Hotels & Resorts, TravelClick, Kimpton Hotel & Restaurant Group, ARAMARK Parks & Destinations and Mandarin Oriental Hotel Group. In various roles at hotel and technology companies, Helsel was responsible for topline revenue departments including revenue management, distribution, sales, marketing and contact center services, as well as guest loyalty and guest relations. Additionally, she has led IT strategy for small hotel companies. After changing roles from revenue and distribution to vice president of guests at Kimpton Hotels, Helsel launched the first loyalty program, Kimpton InTouch (later rebranded Kimpton Karma) with extreme focus on facilitating guest recognition and delivering customized guest experiences. For six years, she was the co-founder and partner in the successful consulting firm, Inspire Resources, the predecessor to Dragonfly. While at Inspire Resources, she co-authored two best-selling revenue management publications for the Hospitality Sales and Marketing Association International (HSMAI). These publications serve as the foundation of the HSMAI Certified Revenue Management Executive (CRME) industry certification and are used by many universities as the basis of their revenue management curriculum. Active in the industry, she is a past president of HEDNA (the Hotel Electronic Distribution Network Association), served on the 2016 and 2017 Americas Board of HSMAI and was selected as one of Travel Agent Magazine’s Top Women in Travel. Helsel also serves on the Digital & Innovation Advisory Council for ALSAC, the fundraising arm of St. Jude Children’s Research Hospital. She has spoken at manyevents including HSMAI Revenue Optimization Conference, ResExpo, HEDNA, HITEC and Hillsong. She resides with her husband, son and two dogs in Brooklyn, New York.
Moderator :  Preparing for the experience-driven guest

Vice President, Asset Management, Park Hotels and Resorts
Christine Herrington, Vice President of Asset Management for Park Hotels and Resorts , is a 20-year hotel veteran. Christine manages a portfolio of Park Hotels and Resorts’ owned hotels with the objective of driving profit through hotel revenue management, sales, marketing, and profit flowthrough. Christine is also responsible for maximizing asset value through hotel repositioning, renovations and capital improvements. Prior to joining Park Hotels and Resorts, Christine was the Vice President of Operations Finance for Sage Hospitality. She offers a unique perspective to the necessary balance between marketing efforts and profit as she started and ran a digital marketing company from 2010-2016. Christine also spent several years with Marriott International and Vail Resorts working with managed, franchised and independent hotel operations. Christine graduated from Colorado State University’s College of Business
Panelist :  Downturn preparation: Staying ahead of the curve

Senior Account Manager, STR
Kim Heslin is a Client Account Manager for STR, (STR, Inc.). She joined STR in 2006 and is responsible for servicing and maintaining positive relationships between STR and a number of key corporate clients. She has also been a featured as a guest speaker for presentations. She is a graduate of the State University of New York Utica/Rome with a bachelor’s degree in Business Management.
Presenter :  A journey through the chain scales

Senior Reporter, Hotel News Now
Danielle Hess is responsible for reporting on a variety of topics relating to the hotel industry. Prior to joining HNN, Danielle worked as a lifestyles reporter for a local paper in Mansfield, Ohio. Danielle is a graduate of the Kent State University School of Journalism and Mass Communication.
Moderator :  Independent but not unbranded

Global Vice President, Revenue Optimization, Preferred Hotels & Resorts
Rhett Hirko serves as Vice President of Global Revenue Optimization for Preferred Hotels & Resorts, responsible for supporting the revenue activities across all of the company’s member hotels across the globe and working directly with Sabre to support the reservation and distribution needs for all member hotels globally. A Certified Revenue Management Executive, Rhett has practiced revenue management for more than 20 years, spending the majority of his time in various roles with Hyatt. He designed and implemented the single-image inventory reservations process for Hyatt Hotels Corporation in North America and oversaw revenue management in a regional capacity for seven years. For the next 14 years, he worked with Hyatt International where he designed both the CRS-RM interface and the RM training program and directed the RM process. From there, he was transferred to Zurich to head revenue management for all Hyatt hotels in Europe, Africa, the Middle East and Southwest Asia, a position he held for the two years prior to joining Preferred Hotels & Resorts. Rhett received his B.A. in Business, with a major in Hotel & Restaurant Management, from Michigan State University. He lives in the Chicago area with his spouse and two dogs and enjoys spending his spare time running or cheering for his alma mater.
Panelist :  Independent but not unbranded

Senior Consultant, STR
Emmy Hise is a Senior Consultant in the Consulting and Analytics division for STR. She has over 11 years of experience in the lodging sector, including performance optimization analysis for a management company and hospitality business development experience. Ms. Hise spent the first few years of her career working in operations. From there, she transitioned to a business development role for nearly 5 years. She worked on the disposition side for CBRE Hotels and then transitioned to the acquisition and management contract side for Two Roads Hospitality. During this time, she focused on numerous analytic lodging and real estate projects including market studies, due diligence, single asset and portfolio transactions, valuations, underwriting, and amenity and facility offerings analysis. Her most recent position, prior to joining STR, was Director of Performance Optimization for Two Roads Hospitality, a leading operator of independent hotels with more than 85 properties in eight countries. In this role, she acted as an in-house consultant that utilized internal and external data to provide analysis that facilitated decisions impacting performance.
Presenter :  How steep is your climb? Measuring the time it takes to ramp up

President and CEO, STR

As president and chief executive officer, Amanda Hite sets company policy and strategy while overseeing daily operations and implementing initiatives for STR's family of companies: Hotel News Now (HNN), based in Cleveland, Ohio and STR’s international headquarters, in London. She is a member of the boards of directors of the U.S. Travel Association (USTA) and the Hendersonville Chamber of Commerce. Before joining STR, Amanda was the Director of Research for the Nashville Area Chamber of Commerce. A graduate of Birmingham-Southern College with a B.S. in business administration, Amanda resides in Hendersonville, TN, with her husband and two children.

Panelist :  End of the upcycle? The industry forecast
Panelist :  "Wine" down with the bosses Sponsored by TravelNet Solutions

Senior Director, Consulting & Analytics, STR
Alison Hoyt is Senior Director of Consulting and Analytics for STR (STR, Inc.). Alison leads a consulting team focused on providing custom data solutions to clients using STR’s extensive database. Projects range from comp set selection and optimization to customized data-infused dashboards in Excel or Tableau software. Alison assists with new subscription-based report and product development. She is a frequent speaker at industry conferences and meetings. Alison earned her bachelor’s degree from Cornell University’s School of Hotel Administration.
Presenter :  Get creative: Answering questions with data

Vice President of Boutique and Upscale Brands, Best Western® Hotels & Resorts
Amy Hulbert is vice president of boutique and upscale brands for Best Western® Hotels & Resorts. A 20-year veteran of the hospitality design industry, Hulbert joined the company in 2010 and now leads the brand team in helping promote the successful growth and performance of its upscale brands, as well as the construction and operation of Best Western’s corporate-owned assets. At the helm of the design department for Best Western Hotels & Resorts for nearly a decade, Hulbert was responsible for implementing the company’s highly successful Design Excellence Program, which was introduced in 2015 and now offers exclusive design services to hoteliers as part of their Best Western membership. She also has led the design of two of Best Western’s newest brands - Vīb® and GLō® and rolled out various prototypes to contemporize the company’s legacy brands - Best Western®, Best Western Plus®, Best Western Premier®. Helping catapult the company to the forefront of industry innovation through cutting-edge design, Hulbert is an industry thought leader and frequently shares her insight in forward-thinking articles and industry panels focused on hotel design trends. Hulbert began her career in hospitality interior design at The Gettys Group, Inc. in Chicago, Illinois, specializing in hospitality interiors for the firm. In 1998, Hulbert joined Hilton Hotels Corporation and was an integral part of the design team at Hilton for 11 years, most recently covering the Latin America and Caribbean territory for all ten of Hilton’s brands. Hulbert received her degree in Interior Design from Miami University in Oxford, Ohio.
Panelist :  Preparing for the experience-driven guest

Executive Vice President of Development, Winston Hotels, LLC
Mathew Jalazo is executive vice president of development for Winston Hotels, LLC, where his responsibilities include sourcing acquisition and development opportunities, as well as overseeing the company’s development and construction. Prior to joining Winston, Jalazo served as vice president of development at Urgo Hotels and Resorts, a leading hotel and resort management and development company, for over 13 years, where he focused on acquisitions, financing, development and construction of hotel projects. His responsibilities included deal sourcing, underwriting, due diligence, market feasibility, entitlement, design and equity & debt financing. Moreover, while associated with Urgo Hotels, Jalazo deployed more than $250 million of capital on new construction and acquisition projects helping to grow the portfolio from 18 to 40-plus hotels. He is a graduate of the University of North Carolina at Chapel Hill where he received his BSBA from the Kenan-Flagler Business School. Jalazo remains actively involved in the school, serving on the Kenan-Flagler Business School Alumni Council. Jalazo has spoken at several industry events and institutions, including the New York New Hotel Development & Construction Conference and the Cornell University Baker Program in Real Estate, as well as published articles in the Cornell Real Estate Review.
Presenter :  Beyond the Top 25

Vice President, Investment & Portfolio Analysis, RLJ Lodging Trust
Ms. Jones is a Vice President in the Investment & Portfolio Analysis and Asset Management groups with RLJ Lodging Trust. RLJ Lodging Trust is one of the largest publicly traded hotel REITs in the country with 150 properties located in 25 states and the District of Columbia. The Investment and Portfolio Analysis group oversees both acquisitions and dispositions for the company, which focuses on premium-branded, rooms-focused hotels in major urban and dense suburban markets. Ms. Jones has over 18 years of experience in the hospitality industry. Prior to joining RLJ, Ms. Jones held various positions at the InterContinental Hotels Group as well as PricewaterhouseCoopers LLP, providing market & feasibility, strategic planning, financial, and project planning analysis on hundreds of projects. She holds a Bachelor’s degree in Economics from Florida State University, as well as a Master’s degree in Business Economics from the University of South Florida.
Panelist :  Preparing for the experience-driven guest

Corporate Director of Revenue and Digital Marketing, Access Hotels & Resorts
Tomo Kakegawa is the Corporate Director of Revenue Management and Digital Marketing at Access Hotels & Resorts. He specializes in dynamic revenue strategy combining with his digital marketing knowledge. Tomo has over 15 years of revenue management experience working with different hotel brands including Sofitel, Radisson, Best Western, Choice, and various boutique hotels. He started involved in digital marketing strategy early in revenue management career, and holds both Revenue management and Digital Marketing title since 2014. Tomo has the passion in rebranding and renovating hotels, and was involved in the renovations of Hotel Kabuki, Hotel Tomo, Hotel Erwin, Hotel Maya, Custom Hotel, Hotel Figueroa, Hotel Spero. He is excited to lead renovation and rebranding strategy at The Marker San Francisco in 2021. Tomo received his Master’s degree in Hotel, Restaurant and Tourism Management from Golden Gate University in San Francisco.
Panelist :  Clicking through the effectiveness of digital campaigns

Director of Digital Marketing, Dream Hotel Group
Rachel Kaplan is the Director of Digital Marketing for Dream Hotels, Dream Hotel Group’s boutique, lifestyle brand. Rachel is a marketing professional focused on lifestyle and luxury hospitality. She has lead Dream Hotels’ digital marketing strategy for over three years and plays an integral role in growing the brand’s digital identity while driving direct revenue to the website. Rachel earned her Certification in Hospitality Digital Marketing from Cornell University and continues to bring best practices to current and future Dream Hotel Group projects.
Panelist :  Feeding the content machine: Make it easy for your guests to be ambassadors

Senior Vice President, Newmark Knight Frank
Ms. Keller has been a hospitality consultant and appraiser since 2001. Combined with her background in hotel and country club operations, she has substantial expertise in the valuation and advisory of hotels and resorts, amusement parks and waterparks, family entertainment centers, golf courses, casinos, campgrounds, and other leisure-related assets. She has completed appraisal and consulting studies for existing and proposed properties in 34 U.S. states, Canada, and the Middle East, and has appraised individual assets ranging in value from less than $1 million to well over one half billion dollars. She has worked with various major hospitality brands and management companies as part of numerous assignments and has extensive knowledge of brand criteria, best practices, and current market trends. She has also been a speaker at major hotel conferences and provided litigation support related to tax appeals.
Moderator :  The true price (and value) of loyalty

Chief Revenue and Marketing Officer, Kessler Collection
Lori Kiel, Chief Revenue and Marketing Officer, is responsible for the top line revenue strategy to include rooms, catering, food, beverage and gallery for all Kessler Collection hotels. Responsibilities include implementation of rate positioning and inventory strategy for all top line revenue channels, identifying trends by market and market segmentation using industry resources, leading the group and catering sales teams across the collection and leading the public relations and marketing efforts across all hotels, outlets and overall Kessler brand. Lori has an extensive background in revenue management, sales and hotel operations in branded and independent hotels. Lori has 27 years of experience in the hospitality industry and has worked in various positions to include revenue, sales and operations. Lori’s revenue management experience has spanned her career, always holding a dual role to include revenue management in all of the titles she has held. In addition, her experience includes numerous brands and chain scales in the industry including IHG, Omni, Hilton, Wyndham, Marriott, Preferred and independent hotels. Lori has a passion for analyzing economic trends and leading a team of sales and revenue professionals to execution of the company’s goals. Lori has a proven track record of increasing RevPAR and market share index throughout her career; which has resulted in top line revenues that exceed budgeted expectations. Lori has an A.A., as well as an A.S. in Hospitality Management with a focus on Travel and Tourism and a B.A.S. in Leadership with focus on Supervision and Management. She has also earned certification through AHLA as a Certified Rooms Division Executive. She has earned numerous revenue management awards throughout her career.
Panelist :  Clicking through the effectiveness of digital campaigns

Director, Global Census, STR
Dominik Kozissnik is Director, Global Census for STR. He joined STR in 2010 and is currently responsible for strategically growing and updating STR’s census database. He has previously served as Research Analyst in the Hendersonville office and as Account Manager in the STR’s London office. Prior to joining STR, Dominik worked as Consultant for Hospitality Advisors in Honolulu, Hawaii. He earned his Bachelor’s Degree in Travel Industry Management from Hawaii Pacific University and a Hotel Management Diploma from Tourismusschulen MODUL in Vienna, Austria.
Presenter :  Riding the pipeline’s 10-year high

President & CEO, Civitas
John Lambeth, attorney and Civitas’ President & CEO, specializes in developing unique funding strategies for tourism and travel promotion. He has over twenty years of experience working with destination marketing organizations and state travel offices. Whether adopting enabling legislation, building support among businesses and electeds, or guiding the formation process, Mr. Lambeth is the expert in tourism district creation. He has assisted in over 300 improvement districts, including 177 tourism focused districts, and helped create the first property-based improvement districts in California. The primary author of the Property and Business Improvement District Law of 1994, Mr. Lambeth also wrote legislation for several states and assisted with legislation in El Salvador and Brazil. He was instrumental in the drafting and adoption of California’s AB 483 to protect DMO funding for the travel industry. Mr. Lambeth is a prominent speaker on tourism districts. Visit England, the City of Maringa, Brazil, ISHAE, DMAI, CalTravel, Destinations International, US Travel, and the Association of Town & City Management in Ballymena, Ireland are among the organizations for which he has given presentations, and he addressed the 10th Annual BID gathering in Edinburgh, Scotland. Featured in Forbes for his efforts to transform marketing funding models, Mr. Lambeth also became the 2014 recipient of the Cal Travel Promotion and Advancement of Tourism Award. He and his firm have been recognized as national leaders in the development and implementation of revolutionary financing mechanisms for destination management.
Presenter :  Boon or bust? Analyzing Tourism Improvement Districts’ impact on hotel performance

Senior Managing Economist, CBRE Hotels Americas Research and Econometric Advisors
Mr. Lane is senior managing economist of Econometric Advisors and CBRE Hotels Americas Research. Based in Atlanta, Jamie has over 10 years of experience in economics and consulting. He manages CBRE’s team of economists across all property types and specializes in forecasting of the hospitality industry. Other activities include conducting custom studies for investment firms and operating companies using advanced quantitative methods and preparing research reports on contemporary real estate industry issues. Since joining CBRE in 2010, Mr. Lane has done extensive research on the determinants of hospitality demand and creating models for profit, average daily rate (ADR), supply, and demand forecasting. In addition, he has published in academic and professional journals including the Cornell Hospitality Quarterly and the International Journal of Hospitality Management, as well as speaking at many industry forums. Jamie is an active member of the National Association of Business Economists and the Atlanta Economics Club. Jamie and his wife Alex are the parents of their son Elliot and enjoy travel and the outdoors. EDUCATION  B.S. in Economics from the University of Georgia  M.S. in Business Economics from Georgia State University
Presenter :  US Real Estate Market Outlook

President and Chief Executive Officer, Concord Hospitality Enterprises Company
Mark Laport founded Concord Hospitality Enterprises Company in 1985. Since then, he has led Concord as both a hotel management company and an active developer of hotels. His leadership and entrepreneurial vigor have earned Concord recognition as one of the leading hospitality companies in North America. His aptitude for locating, developing and operating hotels in niche markets has been crucial to Concord Hospitality’s remarkable sustained growth. Thanks in large part to Mark’s leadership, Concord Hospitality has been honored with numerous Industry awards over the years and is a ten time winner of Marriott’s Partnership Circle Award, the company’s highest honor for hospitality excellence. Additionally, Marriott, Hyatt, and Choice have presented Concord with their Developer of the Year Award. In addition, Concord Hospitality was recently named the Outstanding Owner/Developer of the Year for 2018 at The Lodging Industry’s Elite Awards, produced by Hotel Interactive, Inc. Mark was recently presented with the inaugural Brooks Pierce CEO of the Year Award by Business North Carolina at the 2018 North Carolina CEO Summit. He was also honored as The School of Hospitality Business at Michigan State University Leader of the Year in 2015. Mark has served key roles on various franchise committees, ranging from full service to select service hotel brands. He has been a Chairman of the Courtyard by Marriott Franchise Advisory Council and is currently a member of the Renaissance Franchise Advisory Committee, as well as being a member of the Canopy Owner Advisory Council and the AC Hotel Brand Advisory Council. Mark holds a Bachelor of Science degree from Mount Union College and a Master of Science degree in Hotel and Tourism Management from the Rochester Institute of Technology.
Panelist :  End of the upcycle? The industry forecast

Corporate Director of Revenue Optimization, Hostmark Hospitality Group
I have been in the Hospitality industry for nearly 20 years with focus on the Revenue Management discipline. After working at many hotels and resorts throughout Florida I joined Hostmark Hospitality Group as a property level Director of Revenue in 2008. I then transitioned into a Regional Director of Revenue role and shortly after into my current position as Corporate Director of Revenue Optimization. I oversee revenue management for our portfolio of multiple nationally branded and independent hotels and resorts across the country. I have always enjoyed what I do each day to assist properties to reach and exceed their goals and to continue to learn and evolve as this discipline is always evolving.
Panelist :  Opportunities to boost your share in the competitive business travel segment

Found & CEO, Arrivalist
Cree Lawson is a new media pioneer best known for creating Arrivalist, the largest location data company in the travel sector, and Travel Ad Network Inc., which made INC Magazine’s List of 500 Fastest-Growing Companies. After a two-decade career in journalism and travel advice, Cree always wondered why he was building databases of subjective opinions about where to travel instead of collecting objective, evidence-based behavioral insights into where people actually travel. Cree’s desire for objective, evidence-based travel insights led to the creation of Arrivalist.
Panelist :  Clicking through the effectiveness of digital campaigns

Principal, Navesink Advisory Group, LLC
Flo Lugli is principal of Navesink Advisory Group, LLC, and is a well-known expert on travel industry distribution, travel technology, and digital presence. She was recently recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP). Lugli is a member of the International Society of Hospitality Consultants (ISHC), the leading source for global hospitality expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. In addition, Lugli is Non-Executive Chairman of Global Hotel Alliance, the world’s largest alliance of independent hotel brands, encompassing over 30 brands comprising 550 upscale and luxury hotels across 76 different countries. She also serves on the board of iVvy.com, is an advisor to several travel industry start-ups, including Resort Pass and Simplenight, and is on the HSMAI Americas board of directors. Most recently, Lugli served as the executive vice president of marketing for Wyndham Hotel Group, where she led a $100M digital transformation for the company. She joined the Wyndham Hotel Group after serving in senior executive positions with privately held Travelport Limited (and its predecessor Galileo International), one of the world’s largest global distribution system providers. Lugli has also held executive level positions with Wizcom International and its parent company Cendant Corporation. As part of her consulting practice, Lugli has served as interim Chief Commercial Officer, Americas for Radisson Hotel Group, and as President for cheapcaribbean.com. She also served as a board member for buuteeq, Inc., until its acquisition by The Priceline Group. She has served two terms as president of HEDNA, on the advisory board of TheBeatLive and as a member of the advisory board of the BTN Group. While at Wyndham Hotel Group, Lugli served as a board member and Chairwoman for Room Key. Additionally, she is a board member for Joe’s House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.
Moderator :  Stop revenue-managing everything!

Business Development Executive, Industry Partners, STR
Ryan Lynch is a Business Development Executive at STR with their Industry Partners team. Since 1987, STR has been the source for premium global data benchmarking, analytics and marketplace insights in the hospitality industry. Through their data and comprehensive reports, STR empowers clients to strategize and compete within their markets. As a part of the Industry Partners team, Ryan works with their non-hotelier clients including but not limited to, appraisers, analysts, consultants, developers, planners, investors, and vendors. In his current role as a Business Development Executive, he serves as both the Sales Representative and Account Manager for all of his clients helping them make informed and strategic decisions using STR data. In addition to these responsibilities, Ryan is also often called upon to deliver a variety of hospitality industry overview presentations at conferences across the country with audiences ranging for 50 to 250 attendees. Ryan is originally from New Jersey, and after graduating from college in Connecticut, moved to Nashville, TN where he has lived for almost 3 years now. Ryan currently serve on the National Board of the American Hotel and Lodging Association (AH&LA) Under 30 Gateway Committee and is an active member of Young Hospitality Investment Professionals (YHIP) and Nashville Junior Chamber (NJC).
Presenter :  The “Data” Game

Executive Vice President of Revenue & Distribution, Highgate Hotels
Kerry Mack is the Executive Vice President of Revenue & Distribution for Highgate Hotels. She joined Highgate in 2005 and has over 25 years of hotel experience with over 20 of those years in Revenue Management. Kerry’s responsibilities include direct oversight for Highgate’s 100+ properties as well as the planning and execution of the company’s property level revenue management strategies, pricing policies, CRM Program, and E-Commerce/Social Media initiatives. Prior to joining Highgate, Kerry has held property, regional and corporate Revenue Management positions throughout Manhattan with the Melrose Hotel Company and the Camberly Hotel Company. In 2004 she received an award for “Highest RevPAR Growth in North America” at the SRS World Hotel Conference and in 2008 she received the “Revenue Management Professional of the Year” award from the Big Apple Chapter of HSMAI. Most recently, she was honored in 2017 as one of HMSAI’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Aside from her day job, Kerry has been an adjunct professor at New York University’s Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management for 16 years where she teaches graduate students in the classes that pertain to the discipline of Revenue Management. In 2011 she received a Teaching Excellence Faculty Award from NYU. She is also a member of HSMAI and was on the Board of Directors in 2007 to help jumpstart the Special Interest Group for Revenue Management in the Big Apple Chapter, as well as a member of the Board of Directors for NYC & Company, which is the official marketing, tourism and partnership organization for the City of New York.
Panelist :  Are hotels finally winning the distribution battle?

Senior Director, Research & Development, STR
As Senior Director of Research & Development, Patrick Mayock supports STR’s strategic function to drive alignment in pursuit of enterprise priorities and goals. He also oversees a team of analysts tasked with exploring new opportunities, methodologies and solutions to ensure the continued success of STR. Prior to joining the R&D team, Patrick served as editor-in-chief of STR’s award-winning media arm, Hotel News Now. Patrick earned his MBA from the Weatherhead School of Management at Case Western Reserve University, a master’s from Kent State University, and his bachelor’s from the E.W. Scripps of Journalism at Ohio University.
Moderator :  Are hotels finally winning the distribution battle?

Director of Client Services, Vizergy
Ross leads the Vizergy client services department, working with the account teams on client strategy and digital marketing best practice. Ross is responsible for developing the account team's skills and knowledge across all areas of digital marketing and is also responsible for Vizergy's business growth via client retention and strategic partnerships with the major hospitality brands. Originally from Scotland, Ross joined Vizergy in 2013 from the UK's largest hotel management company where he was responsible for marketing a portfolio of branded and independent hotels. He has over 10 years of digital marketing experience and is a Certified Hospitality Digital Marketer.
Panelist :  Feeding the content machine: Make it easy for your guests to be ambassadors

News Editor, Hotel News Now
Before he started writing about the hotel industry, Sean McCracken was a reporter for daily newspapers in New York and Pennsylvania, mostly writing about crime and education. A native of northwestern Pennsylvania, Sean graduated from Edinboro University with a bachelor’s degree in journalism.
Moderator :  Alexa! How should we fill our hotel next month? AI & ML: The ultimate disruptors
Moderator :  Keeping up with the changing dynamics of customer acquisition costs

Senior Managing Editor, Hotel News Now
Before coming to Hotel News Now as Managing Editor, Robert McCune worked for 20 years at daily newspapers. He’s also edited New York Times-bestselling e-books, dabbles as a movie critic, and actively molds two children with his wife, Christina.
Moderator :  Leisure business is the foundation of successful hotels—how do you get the most out of it?
Moderator :  The evolution of group business is happening now!

Chief Commercial Officer, Choice Hotels International, Inc.
Robert McDowell is Chief Commercial Officer for Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies. In this role, he is responsible for developing and leading Choice’s marketing, sales, digital commerce, loyalty, revenue management and customer care. Mr. McDowell joined Choice Hotels in May 2011 as senior vice president of marketing and distribution, and was appointed to his current leadership position in 2016. During his tenure, he successfully developed and executed the company’s customer acquisition strategy through an integrated digital advertising campaign, built an industry-leading revenue management platform, relaunched Choice Privileges, a now top-rated and the fastest-growing loyalty program in the industry, and continued to evolve Choice’s digital platform. Prior to joining Choice Hotels, Mr. McDowell spent nearly 15 years with United Airlines, where he served as managing director of distribution and eCommerce. While at United, he led efforts in international route planning, revenue management, e-commerce and global distribution. Previously, Mr. McDowell also served as chief operating officer for C&H International, a $600 million international travel agency. Mr. McDowell has a proven track record of building high performing teams focused on customer engagement rooted in technology innovation, market research, and data to continually drive bottom line performance for the enterprise. Mr. McDowell earned his bachelor’s degree from the New York Institute of Technology, and a master’s degree in business administration from the University of Notre Dame.
Panelist :  How guest experience pays off

Vice President of Revenue Strategy,, Concord Hospitality Enterprises
Ms. McWilliams joined Concord in May of 2009, launching a revenue management department that now leads every Concord asset spanning 110 hotels, 19 flags and over a half billion in total revenue. She has over 30 years’ experience in the hospitality industry, specializing in strategy creation and execution, as well as developing team members on the key components of Revenue Management processes and fundamentals. In 2012, the Concord Revenue Management Team won Revenue Management Team of the year both regionally and for the America’s for the Marriott brand. Prior to joining Concord, Ms. McWilliams was the Vice President of Revenue Management for Alliance Hospitality, with responsibility for 45 multi-branded hotels in 14 states with total revenues topping $175 million. Ms. McWilliams has pioneered strategic performance models that focus on driving market share in all business climates, while infusing tested revenue principles which emphasize critical thinking and analysis. Prior to her position at Alliance Hospitality, Ms. McWilliams was employed with Meyer Jabara Hotels where she oversaw the revenue management discipline that also included a customized reservations call center. Each hotel excelled in a customized destination themed experience which enhanced the strategic revenue management. Ms. McWilliams is an active member of the Hospitality Sales & Marketing Association International (HSMAI) and holds a seat on the Revenue Management Advisory Board. She enjoys guest lecture opportunities for students in hospitality programs of all levels.
Panelist :  Opportunities to boost your share in the competitive business travel segment

Vice President of Finance and Analytics, Prism Hotels & Resorts
Paul Mengacci is the Vice President of Finance and Analytics for Prism Hotels & Resorts, an award-winning full-service hotel management, investment and advisory services company. He brings more than 15 years of hospitality industry experience to the Prism team, including valuable perspective gained working in both operations and accounting roles. In his current position, Paul oversees the hotel accounting department, while leading the operations team and assisting the new business development team in the business analytics functions. Before joining Prism at the beginning of 2012, Paul worked as an assistant controller for Waterford Hotel Group in Connecticut. He earned his bachelor’s degree in accounting from the University of Colorado in Boulder, Colorado, and his MBA from Post University in Waterbury, Connecticut. Additionally, Paul has obtained the Certification in Hotel Industry Analytics (CHIA) designation.
Panelist :  Keeping up with the changing dynamics of customer acquisition costs

Vice President of Portfolio Revenue Strategy, PM Hotel Group
With over 20 years of experience in the hotel industry, Tina has held positions in accounting, front office, reservations and revenue management. She has been with PM Hotel Group for 3 years and oversees a portfolio of 20 hotels representing over 180 million dollars in annual room revenue. As Vice President of Portfolio Revenue Strategy, Tina is responsible for maximizing revenues with a total hotel revenue management approach along with training and guiding a team of 7 Regional Directors of Revenue. She has worked with many brands including Hilton, Marriott, IHG, Radisson, Hyatt as well as independent hotels. Prior to PM Hotel Group, Tina was with Crescent Hotels for almost 10 years where she held multiple positions from Director of Revenue to Vice President of Revenue Strategy. Tina earned her Bachelor’s degree in Hotel, Restaurant and Institutional Management from Penn State University.
Panelist :  Alexa! How should we fill our hotel next month? AI & ML: The ultimate disruptors

Vice President of Revenue Management & eCommerce, Crestline Hotels & Resorts
Mrs. Moore joined Crestline Hotels & Resorts in March 2000 where she is currently Vice President of Revenue Management & eCommerce. In her role, she leads a team that manages revenue and eCommerce for 118 hotels with over 17,200 rooms in 27 states and the District of Columbia. She was previously the Vice President of Sales & Marketing based in Crestline's Virginia Beach office where she oversaw the sales efforts for Crestline's portfolio of managed hotels. Carolee has over 25 years of hotel and travel industry experience. Before joining the corporate Crestline team, Carolee led the group sales team at the Emory Conference Center Hotel, an independent conference center hotel in Atlanta. She currently participates in industry Advisory Boards and focus groups for brands and industry organizations. Prior to Crestline, she held sales and operations positions with Promus Hotels (now Hilton) on the West Coast and in the Carolinas. She opened extended stay hotels as a Director of Sales and led select service hotels as a General Manager. Carolee began her hospitality career at Walt Disney World where she completed an internship and earned a "Ducktorate" in Disney Resort Management. She earned a B.S. in Hotel, Restaurant and Tourism Administration from the University of South Carolina and completed her Executive MBA at the J. Mack Robinson College of Business at Georgia State University. She was the recipient of the 2015 Distinguished Alumni Award for the University of South Carolina Hotel, Restaurant and Tourism Management program.
Panelist :  How to pivot your career from revenue management to revenue strategy

Director of Research, Tourism Consumer Insights, STR
Sean leads STR’s Edinburgh-based Tourism Consumer Insights (TCI) division – a specialist team of researchers and analysts who deliver a diverse range of tourism assignments. Formerly, he was Managing Director of LJ Research – a UK-based boutique tourism market research agency that was acquired by STR in 2016. A member of the world's largest research association – the Market Research Society – and the Tourism Society, Sean has nearly 15 years’ experience helping clients understand and act upon tourism trends and has extensive insights on traveler trends cultivated by a deep understanding of the industry and powerful consumer intelligence.
Presenter :  OTA or direct? A traveler’s perspective

Corporate Director of Revenue & Ecommerce, Valencia Hotel Group
Wendy Norris is the Corporate Director of Revenue and Ecommerce for Valencia Hotel Group. She has 20+ years of experience in the hospitality industry. The majority of her experience is in upscale and luxury independent space. She is responsible for leading the development and implementation of Revenue Management, Distribution, Loyalty, and Digital activities and strategies for all hotels in the company’s portfolio. She leads a team that leverages the use of advanced analytics for price positioning, predictive modeling, and channel distribution in an effort to optimize top line revenue, control distribution costs, drive owner profits and steal market share.
Panelist :  Independent but not unbranded

Regional Sales Director, Social Tables
Erin O'Boyle is a Regional Sales Director at Social Tables (now part of Cvent) in Washington, DC. In this role, she delivers collaborative event management technology to leading hotel chains and hotel management companies. Currently, Erin is leading the sales and go to market strategy for Social Tables Sales & Catering solution for limited and select-service hotels. Social Tables was acquired by Cvent in 2018 for $100M+. As a founding member of the team, Erin helped bring on our first 4,500 customers including Marriott International, Accor, Kimpton Hotels and Restaurants, and Omni Hotels & Resorts. Erin prides herself on being a native Washingtonian in a city of transplants and enjoys spending her time biking around the city or indoors at the local spin studio.
Panelist :  The evolution of group business is happening now!

Assistant Director of Financial Performance, STR
Raquel works for the consulting and analytics division of STR in Broomfield, CO. She manages custom client consulting and analysis, focusing on comp set selection, HOST P&L reports, and other custom-built client reports. Raquel has several years of experience working in hospitality & tourism, both domestically and internationally.
Presenter :  Profitability under pressure

Young Professional Director Eastern Division, AAHOA
A second-generation hotelier, Purvi Panwala currently serves as AAHOA’s Young Professional Director (Eastern District) and is the President & CEO of Purvi LLC and owner of NI Property LLC---all family businesses. Her recent experience includes management of Hotel BPM, a boutique hotel in Brooklyn New York, repositioning and management of The Lincoln, an independent hotel in the Philadelphia market, ownership of NI Property LLC and development of a franchised asset. Purvi actively participates in Washington D.C. legislative summits and was selected to advocate on behalf of Pennsylvania hotel owners in legislative meetings. She is an adjunct professor at American University and is also a regular speaker and participant at many industry events, Universities and roundtables, including the United Nations. She is a local leader with Habitat for Humanity and participates in outreach programs for the homeless. She graduated from Drexel University with a degree in Business Administration and has earned several specialized hotel certifications from Cornell University and American University.
Panelist :  Independent but not unbranded

CEO/Principal, REVPAR International, Inc.
Rick has 30+ years of hospitality industry experience related to new development and acquisition, CapEx analyses and ROI, economic valuation, workouts, branding, asset management, deal structuring, financial and operational analyses, and market and financial due diligence. He has worked on behalf of many different equity and ownership groups as both advisor and owner’s representative on new and existing hotel and hospitality-related projects. Rick began his hospitality career as a teenager, working in all aspects of hotel operations with several national hotel chains prior to starting REVPAR International 27 years ago. Rick holds an MBA in Finance from Virginia Tech University and a BSBA from the University of Denver. He is also a member of ISHC, HAMA, and ULI and has authored or co-authored industry-related research on a variety of topics, including several of the “CapEx Studies” published by ISHC and HAMA, as well as a chapter on Planning and Managing Capital Expenditures in “Hotel Asset Management, Principles & Practices” published by the AHLEI in conjunction with HAMA. He is also a frequent speaker and guest lecturer on a variety of topics at industry conferences and universities.
Moderator :  How to pivot your career from revenue management to revenue strategy

Vice Chairman, AAHOA
Biran Patel is the Vice Chairman of AAHOA, the voice of America’s hotel owners. He has been an active member of the association since 2001 and has served on AAHOA’s board of directors since 2014. A native of Birmingham, England, Biran is a second-generation hotelier who started learning the hospitality business as a teenager in the family owned hotel. He earned a B.S. degree in Finance from the University of Texas at Austin. Today, Biran owns and operates multiple branded and independent hotel properties and is also a partner in BHP Investment Company. Biran plays an active role in his community and has been involved with the Irving City Chamber of Commerce for the past 5 years. He is actively involved in the Leuva Patidar Samaj (LPS) local chapter, SLPS. Biran has also served on the board of directors of the Texas Hotel & Lodging Association since 2014. Biran currently resides in Irving, Texas with his wife, Poonam, and their two children.
Panelist :  Help wanted! Dealing with today and tomorrow’s labor issues

Treasurer, AAHOA
Vinay Patel was born of Indian decent in Malawi, Africa. At the age of 8, he and his family migrated to the United States, where he assisted at the family motel doing everything from housekeeping to working the front desk. Upon graduating from Virginia Commonwealth University with a B.S. in Marketing and B.A. in Business, Vinay continued the family business at a small 15-room motel in Richmond, Virginia. Vinay and his father bought a piece of property in Stafford, Virginia, where no one would give them a franchise because of their lack of experience in a larger and franchised hotel. After being turned down by countless franchise companies, Carlson gave them a chance to build the first Country Inn and Suites in Virginia. Since then, Vinay has built 3 additional Country Inn and Suites and has several in the pipeline. Presently, Vinay is the President of Fairbrook Hotels, which owns and operates 11 hotels, including IHG, Hilton, Carlson, Choice, and Wyndham brands. Vinay has been a passionate champion for hoteliers in the nation’s capital. His leadership in advocacy includes testifying before the U.S. House of Representatives on regulatory issues affecting franchisees, hosting round table meetings with public officials to illustrate the importance of the lodging industry on the American economy, and working with lawmakers on banking rules that affect small business owners. Vinay believes in giving back to the hotel industry through his service. In 1993, Vinay joined AAHOA, the voice of America’s hotel owners, and has served on its Board since 2014, being elected Secretary of the Association in 2018. He also serves on the Board of Directors for the Virginia Hospitality and Tourism Association and is the President of the Herndon Hospitality Association. Vinay previously served on the Board of Directors of AHLA and the Loudoun (VA) Convention Visitors Bureau. During his career, Vinay has often been recognized for his accomplishments. He has been awarded The Rising Pineapple Award by the Virginia Hospitality and Tourism Association, AAHOA’s Future Hotelier of the Year Award, and the Presidential Award by Carlson for achieving the highest level of operational excellence.
Panelist :  Downturn preparation: Staying ahead of the curve

CEO, Dormigo
Dan Peled is the Founder and CEO of Dormigo, a tech-enabled short-term rental property management company based in Chicago, with operations in a growing number of cities across the US. Originally from Israel, Dan worked as an electrical engineer for big tech companies like Qualcomm and Apple before switching gears and coming to Chicago in 2014 for his MBA at the University of Chicago Booth School of Business. During his MBA, Dan spent valuable time in the management and restructuring of a family-owned hotel in Germany, an experience that later led to the founding of Dormigo in mid-2016. Dan's vision is to harmonize advanced technologies and algorithms with modern hospitality to provide travelers with top-quality experiences.
Panelist :  Alternative accommodations: Dissecting an evolving hospitality landscape

Business Development Sr. Associate, STR
Lyse Perrigo is the Business Development Sr. Associate for STR who is responsible for growing and educating the hotel sector. She also serves as the team lead for STR’s Total Accommodations Programs with a focus on development and strategy for the Short Term Rentals, Hostels, and Serviced Apartments sectors. Prior to joining STR in 2015, she spent several years driving successful Sales and Revenue Management campaigns with an IHG branded property in downtown Des Moines.
Presenter :  Short-term rentals: How urban rentals are changing the accommodations landscape

Founder, Pinkowski & Company
Mr. Charles G. Pinkowski, founder of Pinkowski & Company, has over forty years of experience in the hospitality industry both in the field of consulting and national chain hotel development. Since creating his Memphis based company in 1987, Chuck has provided consulting assistance for his clients in 44 states. This consultation includes development planning, investment analysis, market feasibility studies, chain/brand evaluations and litigation assignments for a variety of issues. Clients who seek consulting assistance from Pinkowski & Company include financial institutions, hotel companies, management companies, investors, attorneys and real estate investment trusts. Chuck has been involved in the evaluation, planning and development of destination resorts, convention hotels, conference centers, extended stay lodging facilities and limited service hotels. The consultation and advice provided by Pinkowski & Company is objective, candid, and to the point. It is based on comprehensive research and analysis and many years of experience in the hospitality industry. A graduate of Christian Brothers University in Memphis, Chuck is a member of the American Hotel and Lodging Association, the Tennessee Hospitality and Tourism Association, and the Metropolitan Memphis Hotel and Lodging Association. Chuck is the founding chairman of the International Society of Hospitality Consultants, an organization of over 220 professionals worldwide providing professional consulting to the hotel industry.
Moderator :  Opportunities to boost your share in the competitive business travel segment

Director, Market & Hotel Insights, Choice Hotels International
Candice Popp has 20 years of hospitality experience and is currently Director, Market & Hotel Insights at Choice Hotels International. At Choice, Candice is focused on developing brand RevPAR forecasts, analyzing industry data, and preparing in-depth analysis of brand performance. Prior to Choice, Candice worked for InterContinental Hotels Group for 18 years in a wide variety of roles. She has experience across many disciplines including market research, Global Sales incentive and production reporting, industry forecasting, and procurement. Outside of the office, Candice trains her two Corgis for competitive dog sports.
Presenter :  Mega Events – The impact of key events on hotel performance

Senior Vice President of Sales, Marketing and Revenue Management, Donohoe Hospitality Services
Leticia Proctor is Senior Vice President of Sales, Marketing and Revenue Management at Donohoe Hospitality Services LLC (DHS). Leticia provides leadership and strategy for direct sales, catering, revenue management, e-distribution, and marketing associates and functions for DHS and its hotel portfolio. Leticia has over 25 years of experience in the hospitality industry, working with major hotel companies to improve sales, marketing, revenue management, and digital strategies. She has held sales and marketing positions with well-known hotel companies including Kimpton Hotels & Restaurants, Hersha Hospitality Management, Crestline Hotels & Resorts, Remington Hotels, Interstate Hotels & Resorts, Loews Hotels and Hospitality Partners. Directly prior to joining Donohoe, Leticia was Senior Vice President - Sales, Revenue Management & Digital Strategies at PM Hotel Group. Recently selected as one of HSMAI’s Top 25 Most Extraordinary Minds, the Washington Business Journal’s Top 25 Minority Business Leader, and Georgetown University’s Hoya Professional 30, Leticia obtained her Bachelor of Science in Legal Studies from the University of Maryland. Leticia also received her Masters of Professional Studies in Hospitality Management at Georgetown University.
Panelist :  How to pivot your career from revenue management to revenue strategy

Senior Director, Financial Performance, STR
Joseph has nearly ten years of hospitality consulting experience, and works on a variety of custom analytical tools and solutions for a variety of clients. He also leads the HOST P&L program, which collects and analyzes nearly 6,000 hotel income statements each year. Prior to joining STR Analytics, Joseph performed appraisal and consulting assignments for hotels, resorts, golf courses, golf clubs, residential subdivisions, and mixed-use developments, throughout North America and the Caribbean. He served as Vice President with HVS Consulting & Valuation and also worked for HVS Golf Services, performing complex appraisals, feasibility studies, market studies, strategic planning analyses, and highest and best use analyses.
Presenter :  Labor costs in the downturn

Chief Strategy Officer, STR
As Chief Strategy Officer, Elizabeth Randall Winkle is responsible for the development and execution of the organization’s strategic initiatives. Randall Winkle has held several positions within the STR organization. Most recently serving as Managing Director for the organization’s expansion and operations outside of North America. Elizabeth also served as Director of Operations. Elizabeth is active in the industry, speaking at international conferences and participating on panels at various events. Elizabeth was invited to take part in the Dean's Distinguished Lecture Series (DDLS) at the Cornell School of Hotel Administration (SHA) in 2011 and at Ecole hôtelière de Lausanne (EHL) in 2012. Elizabeth joined STR from the financial services industry, having served as Interim President/CEO for Pasadena Federal Credit Union in California after previously serving as Vice President, Member Services for the $120 Million organization. Ms. Randall-Winkle serves on the Board of Directors of STR Global, Ltd. (trading as STR) and International Society of Hospitality Consultants (ISHC). Elizabeth holds a bachelor’s degree from Vanderbilt University.
Moderator :  A conversation about disruption, collaboration and business

Chief Revenue Officer, Highgate
Ankur, joined Highgate in January 2003 and was integral in the development of the Revenue Management, Distribution and Electronic Marketing functions for the firm. Ankur’s vision, extensive experience and leadership skills have been integral in Highgate’s continued success. Highgate Hotels is a fully integrated real estate investment firm that has acquired more than $14 billion of real estate assets since its inception in 1988. The firm targets investments in a broad range of real estate assets, portfolios, and companies, and has invested in limited and full-service hotels, resorts, office, multi-family and mixed-used facilities. With a primary focus on the hospitality sector, Highgate has owned over 100 hotel properties, and has a current portfolio that includes nearly 39,000 owned, managed, asset managed or under development rooms in the United States and in Europe. Prior to joining Highgate Hotels, Ankur worked at Taj Hotels, Resorts & Palaces from 1999-2003.
Panelist :  The true price (and value) of loyalty

Chairman of the Board & Chief Executive Officer, Ryman Hospitality Properties, Inc.
Colin V. Reed became chief executive officer of Ryman Hospitality Properties (formerly Gaylord Entertainment Company) in May 2001. Reed was named in August 2004 by the Company's board of directors as chairman and added those responsibilities in May 2005. Since joining the Company, Reed has successfully led the Company's strategic reorganization as a hospitality and entertainment company through the Gaylord Hotels and Grand Ole Opry brands. In that time, he has led the Company's efforts to divest more than $300 million in non-core assets, strengthened its balance sheet and repositioned it for future growth as a Real Estate Investment Trust with a rapidly-growing Entertainment segment. Prior to joining the Company, Reed was chief financial officer and a member of the three-executive Office of the President for Harrah's Entertainment Inc. He joined that company in 1977 as a financial controller for its former Holiday Inn International Division. From 1999-2001 he served on the board of directors of Harrah's Entertainment. Reed previously served on the Bass Pro Shops and Rite Aid board of directors and currently serves as lead director for First Horizon National Corporation. He also serves as the chair of the Tennessee Tourism Committee.
Panelist :  "Wine" down with the bosses Sponsored by TravelNet Solutions

Director of Custom Forecasts, STR
Blake Reiter is the Director of Custom Forecasts for STR. He has over 13 years of experience in the lodging sector, including hotel consulting as well as development on both the principal and operator side. Mr. Reiter spent the first 6+ years of his career working for Ernst & Young in their Hospitality Advisory Services group. There, he focused on projects spanning all facets of the lodging industry, including feasibility, due diligence, single asset and portfolio transactions, management company selection, design and amenities, valuations, as well as extensive work with management agreements. Following E&Y, Mr. Reiter worked for 3+ years for an independent real estate developer on several New York City-based ground-up hotel developments. The three hotels totaled nearly 1,000 keys with total capitalizations of nearly $500 million. Mr. Reiter was involved in all aspects of the projects, including brand selection, underwriting, amenity and facility offerings, management and franchise agreement negotiations, as well as financing. Most recently before joining STR, Mr. Reiter was Vice President of Development for TPG Hotels & Resorts, a hotel owner/third-party operator with a portfolio of approximately 60 hotels and nearly 17,000 guestrooms across the country. Mr. Reiter’s role included sourcing hotel prospects for TPG to either manage on a third-party basis or acquire for its own balance sheet or on a joint venture basis. Mr. Reiter holds a BS from Cornell University’s School of Hotel Administration in Ithaca, NY.
Presenter :  Beyond the Top 25

Editorial Director, Hotel News Now
Stephanie heads special projects and various content initiatives at Hotel News Now, including HNN’s Independent Insights newsletter. She boasts nearly a decade’s worth of experience in hotel trade journalism, most recently serving as Editor-in-Chief at Hotel Management magazine before joining HNN in January 2015. She is a graduate of Wittenberg University and holds a master’s degree in journalism from the Medill School of Journalism at Northwestern University.
Moderator :  How guest experience pays off
Moderator :  Feeding the content machine: Make it easy for your guests to be ambassadors

Chief Marketing Officer, RedAwning Group
Richer is the former Vice President of Revenue Management and Distribution at Kimpton Hotels and Restaurants based in San Francisco. She joined RedAwning's executive team as CMO in early 2018 to help lead RedAwning through rapid international and national expansion of its property portfolio, and continuing RedAwning's drive to bring the trust, ease, and convenience of hotel-style booking and services to the largest single network of vacation homes and apartments worldwide. As the VP of Revenue Management and Distribution for Kimpton Hotels and Restaurants, Richer managed revenue, digital distribution and channel partners, customer service and call center functions, analytics, and overall brand strategy and performance management. Prior to Kimpton, she worked for Swissotel based in Chicago. In addition to serving on the HSMAI Revenue Management Advisory Board, she also holds her Master's Degree in Tourism Administration from the George Washington University School of Business.
Presenter :  Examining compression and the impact of new supply
Panelist :  A conversation about disruption, collaboration and business

Director of Revenue Management, Domio
Juan Miguel is Director of Revenue Management at Domio where he is responsible for leveraging consumer data and competitive intelligence to develop pricing, ancillary and distribution strategies in an ever-evolving industry. Prior to joining Domio, he oversaw Pricing and Yield Management operations at FlightCar and was a Team Leader for Virgin America’s Pricing and Yield Management team. During his time at Virgin America, he led the company to its first full year of profitability eventually leading to its IPO in November 2014. When not hard at work, Juan Miguel enjoys spending time with his family, reading, running half-marathons and investing in real estate. He earned his Bachelor of Industrial & Electrical Engineering degree from the University of Dayton.
Panelist :  Alternative accommodations: Dissecting an evolving hospitality landscape

Director of Account Management, STR
Aoife oversees STR’s international Account Management team, delivering exceptional customer service to the wide range of hotels using STR’s benchmarking platform. With 18 years of experience in the hotel industry, working previously in both Paris and New York, she has consulted in revenue and distribution strategies for a variety of independent and boutique properties, helping deliver multiple successful campaigns. Hailing from County Clare on the west coast of Ireland, Aoife is fluent in three languages.
Presenter :  Mega Events – The impact of key events on hotel performance

Senior Vice President, Global Business Development & Marketing, STR
Vail Ross is Senior Vice President of Global Business Development & Marketing for STR (STR, Inc.). STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Vail is responsible for the overall coordination, functional management and leadership of the business development and marketing strategies for STR. She is often featured as a guest speaker at international, national, regional and state conferences. Vail is the past chair for the AH&LA Women In Lodging (WIL) Executive Council and the HSMAI Foundation Board of Directors. Currently an active member of the Destinations International Foundation Board of Directors, HSMAI Las Vegas Advisory Board, Greater Nashville Hospitality Association Board of Directors, and the Margaret Maddox YMCA of Nashville. She was the recipient of the 2013 American Hotel & Lodging Association John Whitaker Award.
Presenter :  Setting the stage: U.S. hotel performance overview

Managing Director, STR
Robin Rossmann is Managing Director of STR, leading its operations across EMEA, APAC and LATAM. Robin is focused on continuing to improve the way STR provides the hotel industry with robust and insightful performance benchmarking that enables stakeholders to make better decisions. Robin has over 15 years' focussed hotel sector experience, including 13 at Deloitte where he advised on hotel strategy, business planning, investment appraisal, market reviews, financial and commercial due diligence, IPOs, debt advisory, valuation, financial assurance, controls improvement and risk management.
Presenter :  Mega trends impacting the global hotel industry

SVP, Revenue & Distribution, Omni Hotels & Resorts
Andrew is a seasoned hospitality veteran with over 25 years of experience and considered by many in the industry as one of the foremost revenue management and global distribution experts anywhere. He serves currently as SVP, Revenue & Distribution for Omni Hotels & Resorts responsible for Revenue Management, Digital Marketing, eCommerce, Distribution and Channel Strategy. He was previously the Senior Vice President of Distribution & Global Revenue Management for InterContinental Hotels Group (IHG). In this role he was responsible for the leadership of an integrated Distribution and Revenue Management Strategy team including Global Revenue Management operations, as well as third party Internet, global distribution systems and distribution strategy for IHG’s brands. He and his team also negotiated industry leading distribution deals all over the world. In addition to IHG, he has worked with Bristol Hotels & Resorts and MeriStar Hotels & Resorts. He also has extensive experience in sales, guest services, hotel operations and e-commerce. Mr. Rubinacci holds bachelor degrees in business administration, majoring in both marketing and hospitality administration at Florida State University. He has served on the boards of HEDNA, Worldres, HSMAI, Open Travel, Roomkey, and the Dedman School of Hospitality.
Panelist :  Alexa! How should we fill our hotel next month? AI & ML: The ultimate disruptors

President, Tourism Economics
Adam Sacks is the founder and President of Tourism Economics, an Oxford Economics company dedicated to quantitatively-based consulting to the travel sector. Adam has worked with hundreds of destinations, industry associations, and companies in the areas of opportunity and risk assessments, policy analysis, and economic impact. Adam’s work has provided the foundation for capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations rely on Tourism Economics data and scenario models to inform marketing investment allocations. Adam also supports trade associations in the broader travel arena with forecasts widely considered to be an industry standard. Adam’s work has influenced local, regional, and national government policies. He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing. Adam regularly presents to corporate strategic planning and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.
Presenter :  Expectations and risks for the economy and travel

Vice President of Revenue, Commonwealth Hotels, LLC
Jenny is a 30+ year hospitality industry professional. Jenny has worked with Hyatt, Hilton and Marriott for 10+ years in full service and select service environments. Jenny has proven outstanding performance in leadership, training of new managers, mentoring, sales and is certified with her CRME and CDHM. Jenny also oversees sales teams in day-to-day sales, marketing and revenue management. She holds a BS in BA from Thomas More College.
Panelist :  Opportunities to boost your share in the competitive business travel segment

Senior Director, Topline Revenue and Competitive Analysis, Marriott International
William Simone is the Senior Director, Topline Revenue and Competitive Analysis for Marriott International. In this role, Will leads the team that provides ongoing quantitative and qualitative analysis and reporting of hotel revenue and competitive trends across Marriott’s global portfolio. Will has spent nearly 15 years analyzing revenue trends at Marriott in various roles of increasing responsibility. Some of his previous projects include estimating the impact of new systems to recommend hotel pricing on total RevPAR, projecting the impact of loyalty program changes to hotel revenue, and analyzing the value of offers to select corporate accounts. Prior to Marriott, Will worked in economic consulting, performing the analyses behind damage estimates and merger impacts on consumer pricing. Will is a graduate of Northwestern University and resides in Bethesda, Maryland with his family.
Presenter :  Peak to peak – 2007 vs. 2019?

Vice President of Revenue Analytics, The Rainmaker Group
Dan Skodol is Vice President of Revenue Analytics at Rainmaker. Dan came to Rainmaker with over ten years of Revenue Management experience in gaming, hotels, multifamily real estate, and airlines. He is responsible for researching and designing enhancements and innovations within Rainmaker’s hospitality product suite, as well as supporting thought leadership topics and studies via analytics. Dan previously held Director of Revenue Management roles for two casino organizations in Atlantic City, and Archstone Communities. He holds a BA from Yale University and a Master of Management in Hospitality degree from Cornell. Dan and his wife reside in Denver, CO with their four-year-old son and enjoy skiing, hiking, and travel.
Panelist :  The true price (and value) of loyalty
Presenter :  Group Revenue Management – Measuring Success

Senior Consultant, STR
As a member of the Consulting and Analytics team for STR, Hannah focuses on providing custom data solutions to clients using STR’s extensive database. Projects range from comp set selection and optimization to customized data-infused dashboards in Excel or Tableau software. She also assists in the production of articles and reports, including STR’s Transaction Almanac. Hannah earned her bachelor’s degree from Cornell University’s School of Hotel Administration.
Presenter :  One-trick pony: Navigating markets with a single demand driver

Corporate Director of Revenue, Arlo Hotels
Katherine Solomon oversees Revenue Management and Distribution for Arlo Hotels. In this role Katherine looks after all aspects of Arlo’s revenue strategies, including the revenue tool kit, online partnerships and e-commerce. She has 15 years of hotel experience, previously working for Morgans Hotel Group for eight years, holding the positions as the opening Director of Revenue at Mondrian New York, Director of Revenue for Clift in San Francisco and Corporate Revenue Analyst, based in New York City. Katherine has also held positions with Atlantic Star Hotels, Star Hotels, W Hotels and Marriott. In addition to her hotel responsibilities, Katherine teaches revenue management at the Jonathan M. Tisch Center of Hospitality at New York University.
Panelist :  Leisure business is the foundation of successful hotels—how do you get the most out of it?

CEO and Chief Information Security Officer, Pillar Technology Partners, LLC
Mr. Spillane has 25+ years of experience in Information Security. He has specific areas of expertise in Cyber Security Strategy, Information Security Operations, Threat Intelligence and Analysis, Vulnerability Analysis, and Incident Response. He has worked with both Public and Private Sector organizations to develop highly effective Information Security Programs. He has also worked with US and Foreign governments to run Red Team / Blue Team attack simulation exercises.
Presenter :  Business Email Compromise: Is the future of your business at risk?

Vice President of Owner Relations, Expedia Group
Sue leads an experienced and nimble team responsible for enhancing relationships with the hotel ownership groups and management companies to maximize Expedia Group’s direct relationships and revenues. In addition, she works closely with hotels to demonstrate Expedia Group’s full value to lodging partners, monitoring industry trends and developing new tools to better serve hoteliers. Previously, Sue served as Senior Director of Market Management for Global Partner Group Ownership Groups and managed the Northeast and Canada regions, leading New York to record-breaking room-night share while playing a key role in developing partner relationships across the region, shaping Expedia Group’s offer and relevance to hotel owners. Sue has been a core component of the company’s evolution, starting at Hotels.com in 2001, working in several product development and planning roles before shifting to Lodging Partner Services in 2005. Spinney holds a degree for the University of Massachusetts Boston.
Panelist :  Independent but not unbranded

Corporate Director of Revenue Management, OTO Development LLC
Lara, Corporate Director of Revenue Management for OTO Development LLC, based in Spartanburg, SC is a 30 year Hospitality industry veteran and Revenue Management Executive. Lara’s experience includes brand expertise and certifications with Marriott, Hilton, Hyatt, Starwood, IHG and Choice Hotels, as well as luxury independent, select service and full service hotels throughout the United States, Canada and the Caribbean. Ms. Stabell-Gibb has extensive knowledge and experience in segmentation, pricing, revenue management systems, third party internet booking channels and guides OTO’s entire portfolio in all revenue management strategies. Currently Lara is responsible for leading a team of 16 Regional/Area Directors of Revenue Management, as well as overseeing high profile assets for the OTO portfolio. When Lara is not trying to gain share and solve the Revenue Management puzzle she is a passionate fan of all professional New York sports teams and an ardent fan of not liking any sports team from Boston.
Presenter :  One-trick pony: Navigating markets with a single demand driver

Senior Vice President of Global Sales and Distribution, American Airlines
Alison Taylor is Senior Vice President of Global Sales and Distribution at American Airlines, the largest airline in the world. She leads a team of more than 1,000 associates to sell the American Airlines product and experience, by building strategic relationships with corporate and group customers, travel management companies, online travel agencie s, and travel partners. She is an expert in developing sales strategy, and leading teams to compete and succeed. Alison also leads the airline's distribution strategy, ensuring American Airlines offers value-added booking options across all channels customers utilize to access the airline's products and services. Her team continues to develop industry-leading distribution capabilities and pioneer new business models to meet corporate and agency needs; this includes managing relationships with Global Distribution Systems, metasearch engines, online travel agencies, and the company's data commercialization efforts. For the past 30 years, Alison has served in many leadership roles in two of the world's top travel organizations. Before Joining American Airlines in September 2016, she led the sales team at Starwood Hotels & Resorts Worldwide , as Senior Vice President of Global Sales, based in New York. Her prior roles at Starwood include Senior Vice President of Sales and Revenue Management, as well as Vice President of Sales, Revenue Management and Digital Marketing. Two of Alison's strengths are her understanding of global markets, and ability to manage large teams located around the world. She has worked in six countries across the Asia-Pacific region, including Bali, Singapore, Kuala Lumpur, and Fiji, where she lived for 20 years. Alison is known as a leader within the travel industry. In 2015 and 2016, Successful Meetings magazine named her one of the most influential people in the meetings industry, and in 2017, Business Travel News, a leading travel publication, named her as one of their Top 25 most influential people in business travel. With Alison's leadership, the American Airlines team accepted seven awards in 2017 from Global Traveler, a leading magazine for business travelers, including Airline of the Year. In 2018, BTN announced her interview, American Airlines· New Sales Strategy, was their second most-read story of 2017. Alison is a board member of the Meeting Professionals International Foundation
Panelist :  A conversation about disruption, collaboration and business

Vice President | Restaurants, Bars & Events, Hyatt Hotels
Based in New York City, Lana Trevisan is the Vice President of Restaurants, Bars and Events for the lifestyle division of Hyatt Hotels. She currently oversees 20 hotels and resorts, and has successfully opened several notable properties, including Chicago Athletic Association, Thompson Playa Del Carmen, The Beekman, 50 Bowery, and Thompson Zihuantanejo. Prior to her tenure at Hyatt Hotels, Trevisan was Corporate Food and Beverage Director of Gansevoort Hotel Group, where she managed all aspects of Food and Beverage operations at existing properties, as well as new projects under development. Trevisan served as the opening Director of Food & Beverage at Standard High Line Hotel NYC, and assisted on concept and development at Andre Balazs Properties. She managed pre-opening and daily operations at nine of the company’s outlets, including the Standard Grill, The Boom Boom Room and The Biergarten. Trevisan also spent seven years with B.R. Guest Restaurant Group as a Director of Operations/Partner, where she was responsible for the company’s daily operations and also oversaw opening ten restaurants, including Blue Fin, Blue Water Grill, Dos Caminos, and Primehouse. Trevisan began her career with Wolfgang Puck, for which she opened and managed five restaurants in Las Vegas and Chicago, including Spago, Chinois, Lupo, and Fiamma. Trevisan holds a B.A. in Hospitality Management from Hotel and Restaurant School at Northern Arizona University.
Panelist :  How F&B can be your meal ticket to profitability

Vice President of Asset Management, BRE Hotels & Resorts
Liz Uber currently serves as Vice President of Asset Management for BRE Hotels & Resorts. She is responsible for select and full-service assets throughout Utah, Alaska, Nevada and the West Coast. Prior to joining BRE in September of 2016, Liz was EVP of Sales and Revenue Management for Pillar Hotels and Resorts, where she led the corporate revenue management, sales and e-commerce teams. Ms. Uber joined Pillar Hotels & Resorts in 2005 and was promoted to area roles within the company, including the Area Director of Sales, and Area Director of Operations positions. In 2010, she joined the revenue management team to further develop the department for greater performance and growth opportunities. Prior to joining Pillar Hotels & Resorts, Ms. Uber held positions with Meyer Jabara Hotels, McGrath Hotels, and Bristol Hotels & Resorts. She has had a wide variety of operational and above-property experiences involving a diverse portfolio of hotels, ranging from independent boutique properties to large full-service nationally-branded hotels. Ms. Uber is involved in a variety of charitable organizations. She holds a Bachelor of Science degree from Texas A&M University.
Panelist :  The evolution of group business is happening now!

Executive Advisor, Knowland
Jim is an award-winning hotel industry veteran, having spent more than 20 years in various sales positions within Hilton Hotels and Resorts, Hyatt Hotels and Resorts, and Le Meridien Hotels and Resorts. Among the properties where he worked was New York's Waldorf Astoria, where he began as a Senior Sales Manager. Jim is a speaker and writer on group meetings and events as well as trends in the hotel industry. He has been featured in various hotel and meetings trade publications. Jim's background includes hotel sales, meeting planning and sales training. Most recently, Jim serves as an Executive Advisor with Knowand supporting various disciplines across the enterprise including sales, marketing and customer success. Before coming to Knowland, Jim held the position of Vice President of Training and Development for ConferenceDirect (CD) for seven years, where he managed one of the company's largest Strategic Meeting Management accounts and was the Team Leader for CD's largest team of sales associates. In addition, Jim was responsible for training all of CD's associates. He was awarded CD’s “Hero of the Year Award” for three consecutive years for the impact he made with associates. While at CD, Jim also led the Microsoft and Siemens accounts. He was the recipient of the Hilton Achievement Award for ConferencDirect Team Microsoft. In 2015, Jim was appointed to HSMAI's Sales Advisory Board. He has been a featured speaker at many HSMAI conferences and events including the 2016 Hotel Management Company Roundtable. Jim is an industry influencer with over 19,000 followers on LinkedIn who receive his weekly blogs on trend and industry developments within the hotel industry.
Panelist :  Downturn preparation: Staying ahead of the curve

Senior Vice President Analytics and Optimization, Remington Hotels
Benjamin started his career in the consumer finance industry where he spent 14 years using analytics to develop product and marketing strategies for credit cards, auto and home equity loans. He joined Remington Hotels in 2015 as the SVP of Revenue Management where he oversaw a portfolio with more than $900MM in annual revenue and helped them grow RPI for 3 years in a row. Late last year he transitioned to the newly formed department of Analytics and Optimization were he is spearheading the efforts to transform Remington into a Data Driven company.
Presenter :  Get creative: Answering questions with data

Business Development Executive, Destinations, STR
Kelsey Waite works to build relationships with new and existing destinations clients located in the Midwest and along the East Coast. Prior to joining STR, Kelsey gained experience in both the hotel and destination industries.
Presenter :  Boon or bust? Analyzing Tourism Improvement Districts’ impact on hotel performance

Vice President, CHMWarnick
Dan Walsh is Vice President with CHMWarnick with over 10 years of experience in hotel asset management and development. He is a key member of a team of senior asset managers responsible for the oversight of client hotel investments valued at $15 billion and possesses broad knowledge in all aspects of asset management, with a focus on financial analysis, revenue management, acquisitions/dispositions and capital planning. Prior to joining CHMW, Dan served as Director of Asset Management at Pyramid Hotel Group with responsibilities inclusive of the oversight of a luxury resort portfolio (seven hotels) worth $4 billion. Additionally, he has experience in new hotel openings and operational ramp-up strategies. Prior to his hospitality experience, Dan spent his first five years of his career in the financial services industry for companies such as Fidelity Investments and Brown Brothers Harriman. Professional Experience  CHMWarnick, Vice President  Pyramid Hotel Group, Director  Fidelity Investments, Manager  Brown Brothers Harriman, Associate Education and Credentials  Saint Anselm College, BS in Financial Economics Professional Affiliations and Activities  Hotel Asset Managers Association, Member  American Hotel & Lodging Association, Member  Boston University School of Hotel Administration, Guest Lecturer
Panelist :  The true price (and value) of loyalty

Senior Vice President, Revenue Strategy, Interstate Hotels & Resorts
Hunter Webster brings a diverse background of solid Operations, Sales, Digital Marketing, Revenue Management, and Business Development experience with over 33 years in the Lodging and Hospitality industry. Hunter has works at Interstate for the past 15 years, currently acting as their Senior Vice President, Revenue Strategy. Prior to his current role, he was Senior Vice President, Digital Strategy, Senior Vice President of Sales & Marketing & Vice President of Revenue Management. Before joining Interstate, Hunter spent 4 years working for Hilton Hotels as Senior Director, Revenue Management, where he had portfolio responsibility for Eastern U.S based hotels (owned & managed properties). In addition, Hunter has also spent 14 years working at Marriott International in a variety of Sales, Revenue Management, Operations and Business Development roles.
Panelist :  From information to insight: How to advance your analytics

SVP & Commercial Director, Americas, Hilton
Chris Wilroy serves as Senior Vice President and Commercial Director, Americas for Hilton. Chris and his Team Members are responsible for delivering Revenue Management and pricing tactics that support current market share growth for Franchise and RMCC hotels, while developing RM and Sales capabilities that enable global share growth for the future. Chris leads Pricing, Americas Franchise Revenue Management, the Revenue Management Consolidated Center - Americas, RM and Sales Solutions, Front Office Support, and Commercial Planning for the Brands. Beginning his career in hospitality as a Revenue Analyst with Hilton in 1997, Chris held various positions in Revenue Management and Brand Performance Support for Hilton, Hilton Garden Inn and DoubleTree by Hilton Brands. In 2008, Chris left Hilton to lead a small hotel management company to then shortly return to the Hilton family in 2011 with the Revenue Management team. Chris holds a bachelors degree in Business Administration – Finance and resides in Dallas with his wife and two children.
Panelist :  How guest experience pays off

Senior Vice President, Consulting & Analytics, STR
Carter oversees STR's Consulting & Analytics practice, which is tasked with using the company's deep repository of hotel-performance data to answer the most complex of client questions. The Consulting & Analytics group also oversees STR's Custom Forecast product, the HOST/P&L program, comp set selection and optimization, and the Bandwidth, RPM, and Pulse Reports. Carter has over three decades of experience in the hospitality industry and has extensive public-speaking experience, lecturing frequently at major conferences and company events.
Presenter :  Chaos or control? Pricing psychology in a downturn
Moderator :  End of the upcycle? The industry forecast

Senior Director Global Sales & Revenue Analytics, Hilton
Matthew is an experienced, passionate hospitality professional living at the crossroads of analytics and innovation. He has over 13 years industry experience, over 10 years with Hilton, focus in revenue management across varying brands, regions and hotels. In recent years, as Corporate Director Revenue, his primary role was to design, develop, and deploy tools and business processes that drive performance at corporate and hotel level. Most recently he began a new journey with Hilton’s Data + Analytics group, leading Sales & Revenue Management Analytics globally. Matthew has Bachelors in Marketing and HR from Portland State University, while having done extended education with Cornell and John Hopkins University. In his free time, Matthew enjoys climbing, hiking and getting outdoors!
Panelist :  From information to insight: How to advance your analytics

Senior Managing Director, CBRE Hotels Americas Research
Mr. Woodworth is Senior Managing Director of CBRE Hotels | Americas Research based in Atlanta. Mark has over 35 years of hospitality industry advisory experience. Before joining CBRE, Mr. Woodworth was a Partner and Industry Chairman of the Hospitality Industry Consulting practice for Coopers & Lybrand L. L. P. Mr. Woodworth has been quoted on hospitality issues in such noted publications as The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, Barron’s, USA Today, The Financial Times and numerous industry publications. Furthermore, Mr. Woodworth is a frequent speaker at industry conferences, is a Dean’s Distinguished Lecturer at Cornell University and is a member of the Travel and Tourism Advisory Council for the Federal Reserve Bank of Atlanta, the Conference of Business Economists as well as the Hotel Development Council of the Urban Land Institute. He serves on the Board of Directors of the Atlanta Convention & Visitors Bureau, the Finance Committee of the United Way of Metropolitan Atlanta, the School Council at Henderson Mill Elementary and advises the Georgia Hospitality & Lodging Association. He also completed a three-year term on the Board of Advisors for the Center for Hospitality Research at Cornell University. Mr. Woodworth has managed and conducted consulting assignments, involving both the public and private sectors, throughout the U.S. He has worked for the industry’s leading lenders, developers, chains and management companies and has dealt with all aspects of management contract negotiation, operations, development and financing. Mr. Woodworth has been qualified as an expert and has testified in contract-related litigation and/or bankruptcy matters in New York, Georgia, Alabama, South Carolina, Kentucky, Texas and the U.K. regarding hospitality properties.  B.S. Cornell Univerisity School of Hotel Administration  MPS Cornell University School of Hotel Administration
Panelist :  End of the upcycle? The industry forecast

Senior Reporter, Hotel News Now
Bryan Wroten covers breaking news, trends and other happenings in the global hotel industry as Reporter for Hotel News Now. He joined HNN after seven years of reporting on city government, economic development and local issues for The Press, a community weekly in Northeast Ohio. He earned his bachelor’s degree in journalism from Kent State University in Ohio.
Moderator :  Downturn preparation: Staying ahead of the curve

Head of Hospitality Marketing Strategy, Revinate
Anisha Yadav is the Head of Hospitality Marketing Strategy at Revinate. She has over a decade of experience in Corporate Revenue Management in North America and Asia, successfully executing multi-channel marketing and revenue strategy for top travel brands including Taj Hotels, Two Roads, and Joie de Vivre Hotels. In her current role at Revinate, Anisha leads a global team of Marketing Strategists in North America, EMEA and APAC. Revinate's guest data platform helps hotels know, delight, and earn valuable guests like never before. With a strong passion for data-driven decision making and analytics application in hospitality, Anisha is excited to help hoteliers thrive and enhance hotel guest experience.
Panelist :  How to pivot your career from revenue management to revenue strategy

Senior Corporate Director of Global Revenue Management, Rosewood Hotel Group
Nicole leads global revenue management and sales analytics for Rosewood Hotel Group & their family of brands, based out of Los Angeles California. Prior to her appointment with Rosewood in 2017 Nicole lead various commercial disciplines for sbe entertainment and started her career with Loews Hotels. Nicole’s expertise lies in the revenue strategies of luxury and lifestyle genres for hotel, gaming, and food and beverage brands. She is currently the Co-chair of HSMAI’s revenue management advisory board and was recently named the Corporate Revenue Management Professional for 2019 by HSMAI. Nicole holds credentials from the University of Southern California & Northern Arizona University; which span Data Science & Analytics, Hospitality Administration and Adult Learning Theory. A self-proclaimed data enthusiast, she also considers herself to be food and fashion obsessed. Rosewood Hotel Group, one of the world’s fastest growing hotel companies, encompasses 70 hotels in 18 countries across multiple brands. With established locations in North America, Europe, Asia, the Middle East and the Caribbean/Atlantic, Rosewood Hotel Group is pursuing an aggressive expansion strategy with nearly 40 new hotels currently under development.
Panelist :  Stop revenue-managing everything!