Tags: hotel data, registration, data conference, hotel industry conference

Certification in Hotel Industry Analytics (CHIA) Workshop Coming in August 

Certification in Hotel Industry Analytics (CHIA) Workshop will be held in Nashville, Tenn. on August 3rd and 4th immediately prior to the Hotel Data Conference.  The CHIA is the leading hotel-related certification for university students graduating from hospitality and tourism programs, and a growing number of hotel industry professionals are obtaining the designation.  Nearly 3,000 CHIA certifications have been granted, and this will be the 43rd workshop conducted.  The CHIA recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Recipients receive a certificate and are able to use the CHIA designation on their business cards and resumes. It is being offered globally through a joint effort between AH&LEI, ICHRIE, STR and STR Global.

Please note:  The CHIA Workshop is a separate event from the Hotel Data Conference and has a separate registration process with contact information included below.

Here are the details about the August workshop:

Who: 

The CHIA is specifically geared toward industry professionals such as general managers, revenue managers, corporate staff, travel and tourism professionals, trainers and research staff from a variety of organizations.

What you will learn: 

The session introduces the CHIA content, which includes:

•         Hotel Industry Analytical Foundations

•         Hotel Math Fundamentals, the metrics used by the Hotel Industry

•         Property Level Benchmarking

•         Hotel Industry Performance Reports

A detailed outline of the training content is available upon request. The workshop is an educational and enjoyable event which includes interactive exercises to provide valuable hands-on experience.  Additional details, agenda and training materials will be made available to attendees prior to the workshop. Participants will be able to take an online version of the CHIA exam following the workshop at a later date.

When: 

August 3 from 8:30 a.m. - 5:00 p.m. and August 4 from 8:30 a.m. to Noon. The room will open at 8:00 a.m. each day.

Where: 

Hampton Inn & Suites Nashville Downtown in the Ensemble/Interlude room. This hotel is just across the street from the Omni Nashville, the site of the Hotel Data Conference. 

Cost: 

FREE for professors and instructors. $795 for industry professionals; $745 for AH&LA members. Cost includes pre-workshop access to all training materials and exam fee.

How to register:

Professors and students can reserve a seat by emailing sharecenter@str.com. Industry professionals may email Erica Nieves, AHLEI Class Coordinator, at enieves@ahla.com

Be sure to also register for the 2015 Hotel Data Conference. HDC is a gathering of industry executives with a specific interest in crunching data to improve the performance of their hotels and/or hotel companies. The conference content is designed to appeal to brand executives, hotel owners, developers, operators, revenue management specialists and pricing analysts.

Space is limited for both CHIA training and the Hotel Data Conference.