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2019 
Agenda

Below is a first look at our 2019 agenda.  We will continue to update as sessions are confirmed. 

Day 1 August 14, 2019

  • 9:00 AM - 12:00 PM

    STR SHARE Center Day 2: CHIA Training [-]
     
    Please note: The CHIA Training is an STR event and has a separate registration process.

    You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop. The session will be held on August 13th (full day) and August 14th (half day) 2019 at the STR office in Hendersonville, TN. For more details visit http://www.hoteldataconference.com/blog/chia2019
  • 1:00 PM - 5:00 PM

    STR Academy: Pre-Registration Required Sponsored by Broadvine [-]
    Symphony A-B
     
    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.
  • 5:00 PM - 7:30 PM

    Opening Networking Reception Sponsored by IDeaS [-]
    Networking
    Sponsor Area
     
    Help us kick-off the conference, by joining us for a cocktail reception. You can also pick up your conference badge at this time.

Day 2 August 15, 2019

  • 7:30 AM - 7:30 PM

    The headshot lounge Sponsored by Sertifi [-]
    Sponsor Area
     
    We will be offering complimentary headshots on Thursday, August 15th. Just complete the form at the booth and we will email your photo to you after the show. The headshot lounge is located in the sponsor area. The lounge will be closed during general sessions.
  • 7:30 AM - 8:30 AM

    Breakfast on August 15, 2019
    Networking
    Griffin Ballroom
     
  • 10:15 AM - 10:45 AM

    Morning Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 10:45 AM - 11:45 AM

    Leisure business is the foundation of successful hotels—how do you get the most out of it? [-]
    Panel
    Symphony D
     
    The Great Recession put leisure business in the spotlight, and the importance of the segment continues to grow. The resiliency of leisure travelers caught the attention of hoteliers as weekend nights have become the focal point for budgets. Learn how to identify trends and swiftly react to provide these travelers with what they need to make your hotel’s performance rock-solid.
  • 10:45 AM - 11:45 AM

    Alexa! How should we fill our hotel next month? AI & ML: The ultimate disruptors [-]
    Panel
    Symphony C
     
    Artificial intelligence and machine-learning systems could be the ultimate disruptors for the hotel industry. They’re rapidly and increasingly entering the hotel industry from revenue management to marketing to food-and-beverage cost controls and everything in between. This panel features speakers on the forefront of the technology revolution to cover how AI/ML will change the hotel business forever. Key takeaways include: understanding current AI/ML services, best practices, and what to expect in the short and long term.
  • 10:45 AM - 11:45 AM

    Stop revenue-managing everything! [-]
    Panel
    Symphony A-B
     
    Revenue managers continue to be tapped for anything that requires a revenue strategy. At what point are they spread too thin chasing after pennies in low-profit revenue streams instead of their primary responsibility of maximizing profit through pricing and availability of rooms? This panel will discuss what should and should not be on the revenue manager’s plate—something that’s useful for individual RMs at single hotels or full teams of revenue-management specialists working for large destination resorts or multi-property enterprises.
  • 11:50 AM - 12:50 PM

    Help wanted! Dealing with today and tomorrow’s labor issues [-]
    Panel
    Symphony D
     
    In this panel discussion, hoteliers will talk about best practices for recruiting and retaining talent in today’s low-unemployment environment, how to compete with other industries for quality employees, how turnover really affects service and the bottom line, and how to manage labor costs and personnel placement without sacrificing service or profit.
  • 11:50 AM - 12:50 PM

    Downturn preparation: Staying ahead of the curve [-]
    Panel
    Symphony A-B
     
    Whether the hotel industry is facing a blip or a bust, some cycle shifts are coming. This panel of diverse hotel stakeholders will dive into dealing with a potential economic downturn. Panelists will discuss managing revenues, expenses and labor costs during a period of reduced revenues. Can revenue streams from other departments make up for declining ADR? Which costs or expenses can best be managed under reduced demand levels? What methods of managing your labor force can help control increasing labor costs during lower levels of occupancy?
  • 11:50 AM - 12:50 PM

    Preparing for the experience-driven guest [-]
    Panel
    Symphony C
     
    It’s not about age; it’s about experience. That’s the driving force behind today’s travelers, who want authentic experiences out of every leisure and business trip. In this forward-looking panel discussion, speakers will talk about how guest preferences and travel behaviors are changing and what that means for hotels in the revenue, sales, technology and cost-containment areas. Hear from hoteliers on the front lines of experience delivery about how they’re making it profitable, whether that means developing unique programming, striking local partnerships, capitalizing on tourism improvement districts and more.
  • 12:50 PM - 1:20 PM

    Lunch on August 15, 2019 Sponsored by Oracle Hospitality
    Networking
    Griffin Ballroom
     
  • 2:15 PM - 3:15 PM

    Clicking through the effectiveness of digital campaigns [-]
    Panel
    Symphony D
     
    What do you need to know to drive effective digital marketing campaigns? Everything! CTR, Engagement rate, CTA, bounce rate, tweetreach, and more. Listen to experts as they discuss what you need to measure when employing this medium and how you can improve the effectiveness and measurement of this type of advertising. #analytics
  • 2:15 PM - 3:15 PM

    How F&B can be your meal ticket to profitability [-]
    Panel
    Symphony C
     
    Making money through food-and-beverage operations is not as elusive as it used to be. Increasing revenue—and profit margins—through banquet and catering initiatives as well as smooth-running F&B outlets is now expected. The emergence of banquet-and-catering-per-group room revenue will help shape the conversation as our experts discuss how to increase activated F&B space in any hotel, how guests are spending their F&B dollars, how to review practices that drive costs, ways to reduce flow erosion, and how to measure the profitability of specific menu items and communicate that throughout an organization.
  • 2:15 PM - 3:15 PM

    Keeping up with the changing dynamics of customer acquisition costs [-]
    Panel
    Symphony A-B
     
    With rising costs surrounding customer acquisition, reviewing lead times and tracking channel patterns and costs are more important than ever. Strategically shifting business to the most profitable channels is imperative. This panel will focus on how to engage marketing into the conversation to better use ROI and spend tracking by channel to drive profitable decisions. The discussion will also address changes in brand initiatives, group commissions, OTAs, metasearch, and the impact of lifetime value and loyalty.
  • 3:15 PM - 3:40 PM

    Afternoon Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 3:40 PM - 4:40 PM

    Independent but not unbranded [-]
    Panel
    Symphony D
     
    Independent hoteliers discuss the challenges and unique opportunities of operating an independent hotel in today’s increasingly branded environment. Speakers from varied independent hotel backgrounds talk about challenges and opportunities in revenue generation, distribution, marketing, design and more. Learn how independent hoteliers can potentially widen the gap between themselves and branded hotels while maximizing revenues and minimizing expenses.
  • 3:40 PM - 4:40 PM

    From information to insight: How to advance your analytics [-]
    Panel
    Symphony A-B
     
    Data is everywhere. Using the data you have and deciding what other data to seek are issues hoteliers face every day. This session will explore how to find good data sources as well as transforming the data into actionable insights. Panelists will cover best practices in business intelligence, data governance, analytics tools as well as hiring quality analysts and obtaining senior leadership buy-in.
  • 4:30 PM - 5:50 PM

    Beers with the bosses Sponsored by TravelNet Solutions
    Networking
    Sponsor Area
     
  • 5:50 PM - 7:00 PM

    Networking Reception Presented by Rainmaker
    Networking
    Sponsor Area
     

Day 3 August 16, 2019

  • 7:30 AM - 8:30 AM

    Breakfast on August 16, 2019
    Networking
    Griffin Ballroom
     
  • 9:45 AM - 10:15 AM

    Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 10:15 AM - 11:15 AM

    The true price (and value) of loyalty [-]
    Panel
    Symphony C
     
    Hotel owners often are left holding the bill as hotel loyalty programs get bigger. They’re unsure about whether all the loyalty hype is worth it to them and how they should measure the perceived lifetime value of a guest. Speakers will dive into both the cost and value of loyalty, covering topics such as the current state of loyalty and redemption costs for owners, whether loyalty perks such as lower rates and free breakfast really do result in higher spend and repeat business, and what’s next in regards to what loyal guests want and how hotels will deliver.
  • 10:15 AM - 11:15 AM

    Alternative accommodations: Dissecting an evolving hospitality landscape [-]
    Panel
    Symphony D
     
    Alternative accommodations are a prime topic throughout the hotel industry, yet few people completely understand the short- and long-term effects on hotels. Expedia and Booking.com now list short-term rentals and Airbnb now lists hotels. There’s also a new crop of startups that are a mix between a hotel and short-term rental and are raising significant funding. Change happens fast in this space, and this panel will help you keep up on important trends and insights as the competition continues to intensify.
  • 10:15 AM - 11:15 AM

    How to pivot your career from revenue management to revenue strategy [-]
    Panel
    Symphony A-B
     
    The revenue management role has evolved into a strategy-setting one, as strategists learn to be proactive, forward-looking team leaders, involved in much more than setting prices. Hear from a panel of industry-leading revenue executives about how to move your revenue-management career to the next level to that of strategy-setter. Get tips for how to evolve your thinking, organize your department to support what’s most important, manage your workflow for peak strategy-setting performance, and get a taste of what metrics and strategies you should keep your eyes on.
  • 11:15 AM - 11:25 AM

    Break Sponsored by TCRM
    Networking
    Broadway E through K
     
  • 11:25 AM - 12:25 PM

    Feeding the content machine: Make it easy for your guests to be ambassadors [-]
    Panel
    Symphony C
     
    Incorporating your guests’ opinions into your marketing is more important than ever. Giving them the opportunity to share their views is essential. From modifying interior design to encourage “Instagrammable moments” to making your social media, mobile and web presence easy to access and digest, this discussion will focus on essential ways to curate content that puts your property in the best light.
  • 11:25 AM - 12:25 PM

    The evolution of group business is happening now! [-]
    Panel
    Symphony A-B
     
    As the traditional foundation of success for many hotels, group business is reshaping itself as the hotel industry responds to the changing wants and needs of customers, shifting technology and unique operating challenges. From brand commission reductions to growing group acquisition costs to emerging trends, this panel will dissect the issues facing the industry and offer insight into and possible solutions for the ever-changing group segment.
  • 12:25 PM - 1:00 PM

    Lunch on August 16, 2019
    Networking
    Griffin Ballroom
     
2019 
Speakers

We will begin posting the 2019 speakers in the coming weeks. 

2019 
Sponsors

Thank you to our 2019 sponsors.  

Hosts and Presenting Sponsor

2019 
Location

We are happy to announce the 2019 Hotel Data Conference will be held at the JW Marriott Nashville. The room block will open in 2019.