DETAILS
THANK YOU TO OUR 2020 PRESENTING SPONSOR:  
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Countdown Sponsored By

2020 
Format

HDC this year comprises 7 webinars leading up to the conference on August 13. All sessions will be made availabe on-demand.
All times listed are in Central Standard Time (CST).

  • 9:00 AM - 4:00 PM

    STR Academy Webinar Sponsored by DeepBlue: Pre-Registration Required [-]
    STR Academy
     

    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive both Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.

     Must be registered by July 29 to receive Comp Set Grade for your property.

    There will be two sessions:

    PDF/Excel Version: 9:00 AM -12:00 PM CDT

    Digital Version (dSTAR): 1:00 PM-4:00 PM CDT.

    Presenters:  
    Chris Crenshaw, Vice President, Digital Data Solutions, STR
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 1:00 PM - 1:30 PM

    June 25th Webinar: Top 25 Market Performance Overview Sponsored by IDeaS [-]
     

    No markets have escaped the devastating impact of COVID-19, but it has been the Top 25 receiving a disproportionate share of the blows. A tanking economy, travel restrictions and the disappearance of group business have contributed to record low occupancies. In the first of the HDC webinar series, we’ll explore performance in these major metros, how it compares to the rest of the country, and what the most recent data is telling us about the long road to recovery. Thank you to our webinar sponsor IDeaS!

    Presenter:  
    Brad Garner, Senior Vice President, Client Services & Relationships, STR
  • 1:00 PM - 1:30 PM

    July 2nd Webinar: US Pipeline Overview [-]
     

    At a time when occupancy has hit all-time lows, hotel development is hovering at record highs with more than 220,000 rooms under construction. This webinar will explore the factors driving this development, with a breakdown of pipeline activity by chain scale, location and brand types. We’ll also share notable shifts in development status—from active development to “deferred” or “abandoned.”

    Presenter:  
    Bobby Bowers, Senior Vice President, Operations, STR
  • 1:00 PM - 1:30 PM

    July 9th Webinar: Markets on the Move: Notable Performers Outside of the Top 25 Sponsored by Oracle [-]
     

    The Top 25 Markets seem to get all the attention, but how are secondary and tertiary locales enduring the pandemic as well? Join us as we explore notable performers throughout the country and uncover trends pertaining to location, market type (e.g. “drive-to,” leisure-oriented) and more. We’ll also investigate attributes that make certain markets well-positioned for recovery—and others more vulnerable.

    Presenter:  
    Emile Gourieux, Business Development Executive, Hotels, STR
  • 1:00 PM - 1:30 PM

    July 16th Webinar: Tipping the (Chain) Scales [-]
     

    This session will compare performance among the chain scales with extra emphasis placed on the performance of branded vs. independent properties. We will explore how each chain scale reacts and behaves differently during different periods including down cycles, recessions and this pandemic—and also during recovery, growth and expansion cycles. You will come away from this session with a strong understanding of performance across all seven chain scales and the factors that can and will affect that performance.

    Presenter:  
    Ryan Lynch, Business Development Executive, Industry Partners, STR
  • 1:00 PM - 1:30 PM

    July 23rd Webinar: Turning Weekday / Weekend Data Into Wins Sponsored by OTA Insight [-]
     

    A natural strategy during downturns is to modify pricing by day of the week, focusing on where you believe you have the best opportunity to maximize revenue. Typically, this will be the days where your demand, and therefore occupancy, are the strongest. In this webinar, we’ll explore weekday and weekend data to identify helpful trends and tidbits to bolster your revenue strategy.

    Presenter:  
    Rico Louw, Senior Client Account Manager, STR
  • 1:00 PM - 1:30 PM

    July 30th Webinar: Soft brands. Strong Performance? [-]
     

    This webinar examines soft brands’ proliferation and performance over time. Special consideration will be given to soft brands during the pandemic as we compare their KPIs to that of their “hard” branded counterparts. Additional topics to be covered include the timeline of soft brands introduced in the past decade, soft brand performance by chain scale and market, and pipeline and conversion activity.

    Presenter:  
    Kelsey Fenerty, Research Analyst, STR
  • 1:00 PM - 1:30 PM

    August 6th Webinar: Ramping Up After a Downturn Sponsored by Navis [-]
     

    Many variables factor into a hotel's ramp-up period, including location, product types and more. In this webinar, we examine properties that were closed temporarily during the pandemic to see how they're progressing amid a demand-depressed environment.

    Presenter:  
    Hannah Smith, Senior Consultant, STR
  • 10:00 AM - 10:10 AM

    Welcome
    General
     
    Moderator:  
    Stephanie Ricca, Editorial Director, Hotel News Now
  • 10:10 AM - 10:25 AM

    US Macroeconomic Overview [-]
    General
     

    Just how far has the U.S. economy fallen? What can we expect in the next 12 months? And which economic indicators should we all be paying attention to? Adam Sacks of Tourism Economics will answer these questions and more during this opening macroeconomic overview. He'll also dive into specific industries and sectors to help you understand the recovery trajectory of your most important demand drivers.

    Presenter:  
    Adam Sacks, President, Tourism Economics
  • 10:25 AM - 10:40 AM

    US Hotel Industry Overview [-]
    General
     

    Let's level-set with STR’s most recent hotel performance results. This session will help us understand how we got to where we are today by breaking down historical data by key markets, chain scales, segment, service model and more. Also on the docket is a snapshot of supply to explore the pandemic’s impact on closures and the pipeline.

    Presenter:  
    Vail Ross, Senior Vice President, Global Business Development & Marketing, STR
  • 10:40 AM - 11:25 AM

    The US Forecast: Pulling Back the Curtain [-]
    General
     

    STR pulls back the curtain on its updated forecast for year-end 2020 and 2021, giving particular attention to the specific variables and rationale behind the numbers. Hotel executives will add their perspective and share insights about their own portfolio forecasts, highlighting where they agree with STR's view--and where they don't.

    Moderator:  
    Stephanie Ricca, Editorial Director, Hotel News Now
    Panelists:  
    Amanda Hite, President, STR
    Sourav Ghosh, Executive Vice President of Strategy & Analytics, Host Hotels & Resorts
  • 11:25 AM - 11:45 AM

    Networking Break
    Networking
     
  • 11:45 AM - 12:15 PM

    Navigating This Cycle (and What Recovery May Look Like) [-]
    General
     

    The global pandemic may be unprecedented, but we still can look for guideposts to help us navigate. In this session, Jan Freitag (STR’s VP of Lodging Insights) and Isaac Collazo (InterContinental Hotels Group’s VP of Competitive Intelligence) put this downturn into perspective by drawing comparison and lessons learned from past cycles. Additional context will be drawn by comparing U.S. hotel performance against other world regions to determine who is on the path to recovery—and who is struggling to survive. To close, the duo will dive into the recovery narrative and explain what needs to happen (and how demand will return) for STR's forecast to hold true.

    Presenters:  
    Isaac Collazo, Vice President, Competitive Intelligence, InterContinental Hotels & Resorts
    Jan Freitag, Senior Vice President, Lodging Insights, STR
  • 12:15 PM - 12:30 PM

    Pricing Psychology in This Downturn [-]
    General
     

    When it comes to revenue management, you are only as smart as the least smart property in your comp set—or so the saying goes. Carter Wilson (STR's SVP of Consulting and Analytics) uses data to determine whether that adage holds true with an update on this popular examination of pricing psychology during downturns. He’ll pull insights from past recessions to set the scene and then dive into more recent ADR trends to assess how many "rogue" hoteliers have begun slashing rates—and whether they are pulling the rest of the comp set down with them.

    Presenter:  
    Carter Wilson, Senior Vice President, Consulting & Analytics, STR
  • 12:30 PM - 1:15 PM

    Revenue Management Best Practices to Get You Through the Downturn [-]
    General
     

    A panel of revenue managers shares what they have learned thus far in the pandemic and what they are doing to survive (and thrive?) in the next 12 months. The discussion will prioritize best practices and tangible advice, covering such topics as: how to balance short- and long-term revenue strategy; effective pricing practices that target different demand segments; which KPIs really are driving decision-making; and ways to operate more efficiently amid reductions in staffing.

    Moderator:  
    Carter Wilson, Senior Vice President, Consulting & Analytics, STR
    Panelists:  
    Andrew Rubinacci, EVP & Chief Commercial Officer, Omni Hotels & Resorts
    Carolee Moore, Vice President of Revenue Management & eCommerce, Crestline Hotels & Resorts
    Karen McWilliams, Vice President of Revenue Strategy, Concord Hospitality
    Nicole Young, Senior Corporate Director of Global Revenue Management, Rosewood Hotel Group
  • 1:15 PM - 1:30 PM

    Networking Break
    Networking
     
  • 1:30 PM - 2:00 PM

    Building resilience in your business: An interview with Butch Spyridon [-]
    General
     

    Butch Spyridon has logged many notable successes in his 29 years as president and CEO of Nashville’s Convention & Visitors Corporation. Since assuming the post in 1991, he’s helped transform the city’s hospitality sector into the city’s second-largest industry with annual revenues in excess of $4 billion. But the journey was not without obstacles. Within a single decade, Spyridon led the industry through the closing of Nashville’s famed Opryland theme park, a devastating downtown tornado, and the national tragedy of 9-11. And in 2020 alone, he’s providing leadership through another tornado, civil unrest and a global pandemic. During this one-on-one interview, you’ll hear how Spyridon finds opportunities in these challenges to emerge faster and better than the competition.

    Moderator:  
    Elizabeth Randall Winkle, Chief Strategy Officer, STR
    Panelist:  
    Butch Spyridon, President & CEO, Nashville Convention & Visitors Corp
  • 2:10 PM - 2:25 PM

    P&L Overview: Is Profitability Possible During the Pandemic? [-]
    General
     

    With revenue hard to come by and standard operating procedures enduring dramatic change (Bye bye, breakfast buffets!), it is more important than ever for operators to keep close tabs on their P&L statements. This presentation draws insight from STR’s new monthly P&L program to explore how expenses have shifted as companies relax brand standards, roll out new cleaning programs, operate with fewer staff and evolve elsewhere in operations. We also will compare full- and limited-service offerings as well as stress test different P&L scenarios in an attempt to answer the question: What does profitability look like in the COVID-19 era?

    Presenter:  
    Alison Hoyt, Senior Director, Consulting & Analytics, STR
  • 2:25 PM - 3:10 PM

    The Operator’s Playbook: Tips and Tactics To Get You Through the Next 12 Months [-]
    General
     

    Our expert panel of operators discuss how they are making certain tactical decisions in an uncertain era. Topics include how they are amending, eliminating or replacing service in a smart and profitable way; rolling out efforts to keep guests safe and comfortable; and retraining or re-allocating fewer resources in more efficient ways.

    Moderator:  
    Patrick Mayock, Vice President, Research & Development, STR
    Panelists:  
    Chris Manley, Former COO, Stonebridge Companies
    Pete Sams, Chief Operating Officer, Davidson Hotels & Resorts
    Tracy Ripa, Senior Vice President, North America Operations, Wyndham Hotels & Resorts
  • 3:10 PM - 3:30 PM

    Networking Break
    Networking
     
  • 3:30 PM - 4:15 PM

    Winding Down with the Bosses [-]
    General
     

    Hear from senior ranking executives as they share their unfiltered views on the challenges facing the hotel industry—and what must happen to collectively move forward. This fast-moving conversation will cover a range of topics, from building resilient businesses, to addressing changes in the workforce to responding to fundamental shifts in the travel industry in a COVID-19 world.

    Moderator:  
    Jan Freitag, Senior Vice President, Lodging Insights, STR
    Panelists:  
    Amanda Hite, President, STR
    Sloan Dean, CEO & President, Remington
    Raul Leal, CEO, Virgin Hotels
    Dan Hansen, Chairman, President & Chief Executive Officer, Summit Hotel Properties
2020 
Speakers

Below are our confirmed 2020 speakers. We will continue to update as speakers are added.

2020 
Location

The Hotel Data Conference will now take place virtually on August 13.