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The 2017 agenda will be continuously updated leading up to the Hotel Data Conference. Please check back often. 

Day 1 August 9, 2017

  • 1:00 PM - 5:00 PM

    STR Academy: Pre-Registration Required [-]
    Broadway A through B
     
    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.
    Presenters:  
    Chris Crenshaw, Vice President, Digital Data Solutions, STR
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 5:00 PM - 7:30 PM

    Opening Networking Reception Sponsored by [-]
    Networking
    Sponsor Area
     
    Help us kick-off the conference, by joining us for a cocktail reception. You can also pick up your conference badge at this time.

Day 2 August 10, 2017

  • 7:30 AM - 8:30 AM

    Breakfast on August 10, 2017
    Networking
    Broadway E through K
     
  • 10:15 AM - 10:45 AM

    Morning Networking Break Sponsored by
    Networking
    Sponsor Area
     
  • 10:45 AM - 11:45 AM

    It's all in the numbers: How global trends are reflected in hotel data [-]
    Data Dive
    Cumberland 3
     
    From Amsterdam to Adelaide, Brussels to Bangkok, Cologne to Cairo and Dublin to Dubai, this whirlwind tour will explore key metrics of a number of global markets outside of the Americas. This discussion will examine the factors affecting performances at the market and regional levels and how those performances will continue to evolve.
    Presenter:  
    Sarah Duignan, Director Of Account Management, STR
  • 10:45 AM - 11:45 AM

    Group hug! Let's talk meetings [-]
    Panel
    Broadway A
     
    For many hoteliers, snagging group business is a key to success. Speakers on this panel will discuss the current state of group business and meetings, what meeting planners and corporate travel planners want when they’re looking for a venue and why this could be the best time ever for hotels when it comes to group meetings (or not).
  • 10:45 AM - 11:45 AM

    Analytical talent and the millenial mindset [-]
    Panel
    Broadway C
     
    In the fast-changing world of big data and predictive analytics, hiring, training and retaining skilled talent is a constant challenge. Find out what skills and competencies are most critical for today’s analytics team, and what strategies companies are using to develop them. Our panel will address topics such as top talent feeder programs, interviewing techniques geared toward analytical talent, millennial employee preferences, emerging training programs and strategies for diffusing new technologies.
  • 10:45 AM - 11:10 AM

    Hotel lifecycle-does age matter? [-]
    Data Dash
    Cumberland 2
     
    In 2016, an average of 2.4 hotels opened in the U.S. every day. What is the lifecycle outlook for each of these new properties? And how does that compare to hotels built 10, 30 or even 50 years ago? Join us as we dive into issues related to average property age, frequency of brand affiliation changes, how age affects performance, and other key metrics in a hotel’s life.
  • 10:45 AM - 11:10 AM

    Data 101: Navigating through hotel analytics [-]
    Data Dash
    Cumberland 1
     
    This session is perfect for conference newbies or attendees who just want a refresher on the basics. This Data Dash will feature an overview of the analytics that will be heard throughout the conference and include the answers to “What do OCC, ADR and RevPAR mean, and how does STR calculate them?” We will review important terms that will be heard throughout HDC 2017, such as market, sub market, scale, class and pipeline phases. We will look at the relationship between supply and demand and other key measurements that will help to prepare attendees for topics covered during the conference.
    Presenter:  
    Kim Heslin, Client Account Manager, STR
  • 10:45 AM - 11:45 AM

    Tech talks: Emerging innovations [-]
    Panel
    Broadway B
     
    While traditional tasks are increasingly becoming automated, loyalty and CRM programs are evolving to bring the staff closer to guests and personalize their experiences. Which brands and technologies are at the leading edge of this shift? How is virtual reality changing the way we sell hotels and experience a destination? Our panel of experts will reveal the next generation of technologies shaping the hotel experience and what can be learned from innovations in other industries.
  • 11:20 AM - 11:45 AM

    What is tipping the (chain) scales? [-]
    Data Dash
    Cumberland 1
     
    We’ll take a look at the recent trends in development and performance among the different chain scales within the U.S. Learn which chain scales have the most abundant hotel supply growth, which have the largest RevPAR growth during the first half of 2017, and which of the top 50 U.S. markets have the best performance in each of the chain scale segments.
    Presenter:  
    Kelsey Waite, Business Development Executive, Destinations, STR
  • 11:50 AM - 12:50 PM

    Cycle dynamics for independent hotels [-]
    Panel
    Broadway B
     
    We’re all part of a larger hotel industry cycle, but independent hotels face unique challenges and opportunities as the cycle turns. This panel explores how indie hoteliers deal with changes in the cycle. Topics that will be explored include the pros and cons of joining a soft brand, cost-cutting measures for getting through leaner times and more.
  • 11:50 AM - 12:15 PM

    Assessing the performance and impact of the Top 25 U.S. markets [-]
    Data Dash
    Cumberland 1
     
    This always-popular session provides insights on the country’s Top 25 markets and how they contribute to overall hotel industry’s performance and health. Analysis for this Data Dash will explore: market share, key performance indicators by market and in aggregate, market premiums, forecasts, supply pipeline, and the much anticipated market superlatives.
    Presenter:  
    Brad Garner, SVP, Client Services & Relationships, STR
  • 11:50 AM - 12:50 PM

    The current pipeline: Building momentum or a developing problem [-]
    Panel
    Broadway C
     
    With the U.S. hotel industry’s development pipeline as robust as it’s been in nearly 10 years, panelists will talk about what opportunities still exist and what problems might occur. Don’t miss this session to find out trends in construction costs, financing options and expectations at opening.
  • 11:50 AM - 12:50 PM

    Sports rule: The impact of rotating sporting events on a market's hotel performance [-]
    Data Dive
    Cumberland 3
     
    Whether it is the Super Bowl, the College Football Playoff National Championship, the NCAA Final Four or other major sporting events, markets across the U.S. battle it out to host them. This session will plunge into the deep pool of data to probe how large-scale sporting events affect hotel performance and the overall market. By spotlighting Phoenix and other major sports hubs, the discussion will help attendees formulate a strategy to get the most return on investment when a major athletic event visits their market.
    Presenter:  
    Chris Klauda, Director, Destination Research, STR
  • 11:50 AM - 12:50 PM

    Distribution channels: Surfing for success [-]
    Panel
    Broadway A
     
    Just when you think the hotel industry’s distribution landscape has settled—BAM!—a new wave of platforms appears, and revenue managers, general managers and owners must reset their gauges. This session will address key questions, including: What will the OTA environment look like in the future and how will hotels cope with it? What new technology will appear and further change distribution methods? How are hotel companies preparing for that future?
  • 11:50 AM - 12:15 PM

    HOST: A deeper look into hotel operating statistics [-]
    Data Dash
    Cumberland 2
     
    This session will review the 2017 HOST Almanac, taking a detailed look into 2016 U.S. hotel operating statistics, which include measuring the industry’s profitability. We’ll break down the data by full-service vs. limited-service, by class and location types, and take a deeper market look at profitability change and labor analysis.
    Presenter:  
    Raquel Ortiz, Senior Analytics Manager, STR
  • 12:50 PM - 2:00 PM

    Lunch on August 10, 2017
    Networking
    Broadway E through K
     
  • 2:00 PM - 3:00 PM

    How consolidation leads to a growing industry [-]
    Panel
    Broadway C
     
    As brands look for more scale to better compete against emerging distribution scales and REITs eye growth to put their proceeds to good use, most industry observers expect the recent consolidation wave to continue rolling into the foreseeable future. Among the key topics addressed by this panel will be how consolidation affects guests and employees, the current consolidations landscape, and how the industry will be affected by future megadeals.
  • 2:00 PM - 3:00 PM

    A revenue manager's best friend: A profitable business mix [-]
    Panel
    Broadway A
     
    Forecasting demand is the ultimate skill for a revenue manager, and its importance in the budgeting process is second to none. Come to this session to hear industry practitioners discuss the various methods used in the process, what calculations are necessary and how they apply to a data set. Above all, panelists will address what exactly goes into determining the most profitable mix of business.
  • 2:00 PM - 3:00 PM

    Under pressure: A look at compression analytics for markets [-]
    Data Dive
    Cumberland 3
     
    The relationship between supply and demand is basic economics, and the hotel industry has enjoyed seven years of demand growth outpacing new supply. During these periods of high demand, increased pressure is placed on existing supply, translating to high occupancy levels. Join us to learn about market compression trends—what areas of a market experience the greatest impact, how increasing supply plays into this equation and what strategies can be employed.
    Presenter:  
    Alison Hoyt, Director, Consulting & Analytics, STR
  • 2:00 PM - 3:00 PM

    Cause and effect: How the broader economy influences hotel performance [-]
    Data Dive
    Cumberland 4
     
    This presentation will review macro- and socioeconomic factors that influence performance in the hotel industry. We will focus on the evolving business landscape to understand how broader industry shifts affect current and forecasted performance across the U.S. A primary discussion will include understanding the unique factors that affect RevPAR across various industry segments and markets. This session offers a common-sense approach to understanding how and why the hotel industry reacts to external influences.
    Presenter:  
    Chad Church, Vice President, Operations, STR
  • 2:00 PM - 3:00 PM

    "Disrupting disruptors" is more than a catch phrase [-]
    Panel
    Broadway B
     
    While the phrase has become somewhat cliché in an era when disruptions happen every day, “disrupting disruptors” is more important than ever for the hotel industry. Hear from brands, management companies and owners about strategies they’re putting in place to help them stave off fierce competition from non-traditional challengers.
    Moderator:  
    Patrick Mayock, Senior Director of Research & Development, STR
  • 2:00 PM - 2:25 PM

    Hotel supply pipeline: How much is enough? [-]
    Data Dash
    Cumberland 1
     
    Join us for a comprehensive overview of the U.S. supply pipeline. The session will provide historical supply & development insights by market and brands, including how the development pipeline has changed over time during various cycles, and what can be expected in 2018 and beyond. Based on project phase, what is the likelihood that projects on the books today will actually come to fruition?
    Presenter:  
    Bobby Bowers, SVP, Operations, STR
  • 3:00 PM - 3:30 PM

    Afternoon Networking Break Sponsored by
    Networking
    Sponsor Area
     
  • 3:30 PM - 4:30 PM

    Scoring big with non-rooms revenue [-]
    Panel
    Broadway A
     
    There’s plenty of profit to be had outside the guestroom, and hotels are finding big revenue wins from F&B, spas, golf, parking and other sources. Hear from operators and owners who are turning these line items into significant revenue streams at their properties as they target what guests want—and are willing to pay for—during their stay.
  • 3:30 PM - 4:30 PM

    Creating a successful recipe for F&B revenue management [-]
    Data Dive
    Cumberland 4
     
    Do you have an appetite for maximizing food-and-beverage revenue and profit contributions? Hungry to learn how to apply revenue management processes and tools in your F&B operations? Ready to get the most out of your banquets and catering, bars and restaurants, in-room dining and ancillary revenues that are substantial profit generators for the department? On the menu are case studies and unique insights for adopting new approaches to growing profit contribution and the positive influence of the revenue management discipline in your organization.
    Presenter:  
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 3:30 PM - 4:30 PM

    Social media is changing: Are you ready? [-]
    Panel
    Broadway B
     
    Social platforms such as Facebook, Twitter, Instagram, Snapchat and LinkedIn are more complex than ever, offering hoteliers a host of new ways to interact with guests in meaningful (and often profitable) ways. Learn how hoteliers are using 15 years of social media lessons to take advantage of the new bells and whistles on these platforms to maximize reputation management, guest engagement and more.
  • 3:30 PM - 4:30 PM

    Winds of change in the Americas [-]
    Data Dive
    Cumberland 3
     
    From Mexico and the Caribbean to Colombia and Brazil, hotels south of the U.S. have been affected by issues ranging from economic uncertainty to political upheaval and natural disasters. This session will examine those issues and the impact they have had on hotel markets in the region.
    Presenter:  
    Fatima Thompson, Associate Director of Business Development, Hotels, STR
  • 3:30 PM - 3:55 PM

    What, when and where? Location tells the story [-]
    Data Dash
    Cumberland 1
     
    Dash through historic trends and what’s in the development pipeline for the various location types in the U.S. We’ll take a look at what’s there vs. what’s coming when and where for urban, suburban, airport, interstate, resort and small/metro town areas.
  • 3:30 PM - 4:30 PM

    RFPs ASAP! [-]
    Panel
    Broadway C
     
    Whether it’s to secure business in the quarter for the quarter or looking five years out, creating an effective request for proposal is a vital step for prosperity. Panelists will discuss key ingredients of a successful RFP, what you should steer clear of including in the document and how 2018 is shaping up for this important revenue driver.
  • 5:45 PM - 7:30 PM

    Networking Reception Sponsored by
    Networking
    Sponsor Area
     

Day 3 August 11, 2017

  • 7:30 AM - 8:30 AM

    Breakfast on August 11, 2017
    Networking
    Broadway E through K
     
  • 9:45 AM - 10:15 AM

    Networking Break Sponsored by
    Networking
    Sponsor Area
     
  • 10:15 AM - 10:40 AM

    Data hungry? Feast on the latest F&B trends [-]
    Data Dash
    Cumberland 1
     
    Satisfy your hunger pangs as we slice and dice total U.S. food-and-beverage data. We’ll dine and dash through top market performance and group room contribution, illustrating the impact of F&B operations within the hotel industry.
    Presenter:  
    Allie Hanson, Client Account Manager, STR
  • 10:15 AM - 11:15 AM

    Not all markets are created equal [-]
    Data Dive
    Cumberland 3
     
    While the overall U.S. lodging industry continues to chug along, more granular market dynamics illustrate the varying degrees of overachievement and underperformance across lodging markets big and small. We’ll look at market-level performance factors, including new hotel development, demand drivers and deterrents—from Zika fears to foreign visitation—and discuss their impact on the outlook for different regions.
    Presenter:  
    Steve Hennis, Vice President, Consulting & Analytics, STR
  • 10:15 AM - 11:15 AM

    Generating demand from different generations [-]
    Panel
    Broadway A
     
    From baby boomers to Gen Z, keeping track of the different demographics’ desires can be dizzying. Each generation’s wants and needs are different and frequently evolve. This panel covers the latest in consumer behavior to help you understand what motivates each generation, what demographic details are valid and how to market to these groups.
  • 10:15 AM - 10:40 AM

    Out with the old, in with the new [-]
    Data Dash
    Cumberland 2
     
    All eyes are on new supply but how often do we consider property closures and how that can affect performance? During this session, we’ll analyze attrition rates for new supply, drivers that affect both additions and subtractions, and where STR’s U.S. pipeline currently stands. Do attrition rates vary by market or fluctuate based on the economic cycle?
    Presenter:  
    Lindsay Culbreath, Senior Director, Business Development & Marketing, STR
  • 10:15 AM - 11:15 AM

    Maximizing revenue opportunities in a changing environment [-]
    Panel
    Broadway B
     
    What happens when you bring together a hotelier, a DMO representative, a convention center manager and a meeting planner? A friendly debate about the best ways to chase revenue, of course! Our experts will discuss different ways to maximize room blocks and revenue, the merits and pitfalls of alternative accommodations, challenges with new supply, issues around bidding and other important trends.
  • 10:15 AM - 11:15 AM

    Alternative accommodations: What they can teach you about your market [-]
    Data Dive
    Cumberland 4
     
    This session will explore alternative-accommodation data to help hoteliers uncover new insights about the markets in which they operate. We’ll examine the disparities of supply and demand growth between traditional hotels and alternative accommodations. We’ll also review attributes of the traditional and non-traditional demand, including ADR, length of stay, and day of the week, to help investigate if alternative lodging demand is relevant to finding unsatisfied hotel demand. Can the growth of non-traditional supply and demand help you determine where to build?
  • 11:25 AM - 12:25 PM

    Digging deeper into urban markets [-]
    Data Dive
    Cumberland 3
     
    In this session, we will look at the short- and long-term performance of the central business districts of many major cities in the U.S and Canada. Looking through the data lens at the impacts of the convention center location, city center revitalization, sports complexes and other demand drivers, we will uncover the truth about CBD performance and how it relates to the overall markets of which they are a part.
    Presenter:  
    Chris Crenshaw, Vice President, Digital Data Solutions, STR
  • 11:25 AM - 12:25 PM

    The maturing role of revenue managers [-]
    Panel
    Broadway A
     
    Determining the true value of revenue management might very well be in the eye of the beholder, but our panel will provide essential insight for establishing the parameters of such a task. Our experts will address revenue management’s historical route to prominence, how it has changed over the years and, most importantly, where it is heading in the future. They’ll talk about skills revenue managers need to go to the next level, as well as what RMs should be teaching their coworkers to ensure overall success.
    Presenter:  
    Jessica Haywood, Senior Research Analyst, STR
  • 11:25 AM - 12:25 PM

    HOST P & L: Striving for maximum profitability [-]
    Data Dive
    Cumberland 4
     
    This session will take a deeper dive into HOST P&L data and examine hotel profitability across the U.S. Topics will include a look at the relationship between occupancy and profitability, as well as how key metrics have changed over the years. Analyses of total revenues, labor costs, and overall profitability in key markets will also be discussed.
    Presenter:  
    Joseph Rael, Director, Financial Performance, STR
  • 11:25 AM - 12:25 PM

    The costs of loyalty and distribution in a discount world [-]
    Panel
    Broadway B
     
    Consumers have more hotel choices than ever, and that requires hoteliers to roll out the red carpet and provide guests an experience that beats their expectations. Getting guests to notice your property and convincing them to stay takes significant amounts of time and money. Our panelists will talk about the costs of loyalty programs and other distribution platforms—and how to stay one step ahead.
    Moderator:  
    Stephanie Ricca, Editor-in-Chief, Hotel News Now
  • 11:25 AM - 11:50 AM

    Finding the pulse on the independent hotels [-]
    Data Dash
    Cumberland 2
     
    Independent hotels have posted stellar RevPAR growth in recent years, outpacing their brand-name counterparts in many segments. What is driving this trend? This session will review the attributes independent hotels, where they are concentrated, and the key performance metrics that are driving them. We’ll also explore how Independents stack up against the rest of the chain scales.
  • 12:00 PM - 12:25 PM

    Occupancy & oil [-]
    Data Dash
    Cumberland 1
     
    Several global markets, including many in the U.S., depend heavily on the oil industry for their economies, and these markets have taken a hit as oil’s price per barrel has been below $100 for several years. In oil-dependent markets, data shows a link between oil prices and hotel occupancy. This session looks at the hotel performance of several oil-dependent markets against crude oil benchmarks and examines how the two might be related.
    Presenter:  
    Valerie Woods, Associate Director of Business Development, Hotels, STR
  • 12:25 PM - 1:00 PM

    Lunch on August 11, 2017
    Networking
    Broadway E through K
     

We are happy to announce the 2017 Hotel Data Conference will be held at The Omni Nashville Hotel. Click on the links below for room block information.



250 Fifth Avenue South
Nashville, TN, 37203
Room rate: $232
Rate expires: 7/10/2017
310 4th Avenue South
Nashville, TN, 37201
Room rate: $219
Rate expires: 7/6/2017