SAVE THE DATE! AUGUST 12-14, 2020

2020 SPONSORSHIP OPPORTUNITIES COMING SOON
 
CHECK BACK FOR 2020 HOTEL BLOCK
 
Follow us on Twitter @HOTELDATACONF
DETAILS
  • Days
  • Hours
  • Mins
  • Secs
2019 
Agenda

Below is our 2019 agenda.  We will begin posting the 2020 agenda in the coming months once available.

Day 1 August 14, 2019

  • 9:00 AM - 12:00 PM

    STR SHARE Center Day 2: CHIA Training [-]
     
    Please note: The CHIA Training is an STR event and has a separate registration process.

    You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop. The session will be held on August 13th (full day) and August 14th (half day) 2019 at the STR office in Hendersonville, TN. For more details visit http://www.hoteldataconference.com/blog/chia2019
  • 1:00 PM - 5:00 PM

    STR Academy: Pre-Registration Required Sponsored by Broadvine [-]
    Symphony A-B
     
    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.
    Presenters:  
    Chris Crenshaw, Vice President, Digital Data Solutions, STR
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 3:00 PM - 4:30 PM

    Castell at HDC: Build Your Network, Build Your Knowledge: Pre-Registration Required [-]
    Symphony C
     
    The Castell Project brings its innovative roundtable speaker series to the Hotel Data Conference. Join your colleagues and senior industry executives to discuss how women can advance their careers, build their personal brands and own their seat at the table. This session is free to attend but registration is required, as seats are limited.
  • 5:00 PM - 7:30 PM

    Opening Networking Reception Sponsored by IDeaS [-]
    Networking
    Sponsor Area
     
    Help us kick-off the conference, by joining us for a cocktail reception. You can also pick up your conference badge at this time.

Day 2 August 15, 2019

  • 7:30 AM - 7:30 PM

    Clean the World Social Responsibility Station Sponsored by Zoottle [-]
     
    Clean the World Foundation Inc. is a charitable organization with the mission of saving millions of lives around the globe by distributing recycled soap and hygiene products from more than 5,000 hospitality partners to children and families in need. Join us in assembling hygiene kits which will be donated to Nashville-based non-profit, Mother to Mother.
  • 7:30 AM - 7:00 PM

    The headshot lounge Sponsored by Sertifi [-]
    Sponsor Area
     
    We will be offering complimentary headshots on Thursday, August 15th. Just complete the form at the booth and we will email your photo to you after the show. The headshot lounge is located in the sponsor area. The lounge will be closed during general sessions.
  • 7:30 AM - 8:30 AM

    Breakfast on August 15, 2019
    Networking
    Griffin Ballroom
     
  • 8:30 AM - 8:55 AM

    Setting the stage: U.S. hotel performance overview [-]
    General
    Griffin Ballroom
     
    Vail Ross, STR’s SVP of Global Business Development & Marketing, recaps the record-setting highs of this cycle and the KPIs that are driving them. She’ll also explore some of the underlying trends in the data that could signal potential success (or warning signs) looming on the horizon.
    Presenter:  
    Vail Ross, Senior Vice President, Global Business Development & Marketing, STR
  • 8:55 AM - 9:10 AM

    Expectations and risks for the economy and travel [-]
    General
    Griffin Ballroom
     
    The travel industry has enjoyed nearly continuous growth for more than nine years. Analysts from all corners are reasonably asking how much longer this growth cycle can last. Rising risks are only amplifying the volume of these questions. Adam Sacks will survey the state of the U.S. and global economies and share implications for the travel industry over the coming year.
    Presenter:  
    Adam Sacks, President, Tourism Economics
  • 9:10 AM - 9:25 AM

    Chaos or control? Pricing psychology in a downturn [-]
    General
    Griffin Ballroom
     
    The only sure thing about the hotel industry is that it’s cyclical, and hoteliers who don’t learn from past mistakes are doomed to repeat them. This rapid-fire presentation looks at what happened to room rates in previous downturns. Did lone “rogue” hotels slash rates, forcing others to follow? Did certain hotels hold rate at the cost of occupancy? And which strategy was more successful? This never-before-seen analysis is particularly relevant given where we are in the industry cycle.
    Presenter:  
    Carter Wilson, Senior Vice President, Consulting & Analytics, STR
  • 9:25 AM - 10:15 AM

    End of the upcycle? The industry forecast [-]
    General
    Griffin Ballroom
     
    After a historic nine-year run, many within the industry are bracing for the end of the upcycle. Are those concerns justified? Or does the industry still have some runway? Our panel of prognosticators will answer those questions and more as they reveal their updated forecasts for year-end 2019 and 2020.
    Moderator:  
    Carter Wilson, Senior Vice President, Consulting & Analytics, STR
    Panelists:  
    Amanda Hite, STR
    David Duncan, First Hospitality Group
    Mark Laport, Concord Hospitality Enterprises Company
    Mark Woodworth, CBRE Hotels Americas Research
  • 10:00 AM - 7:00 PM

    Relaxation Station Sponsored by Duetto [-]
     
    Complimentary five minute chair massage in the rotunda alcove. Available during reception and networking breaks
  • 10:15 AM - 10:45 AM

    Morning Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 10:45 AM - 11:10 AM

    The “Data” Game [-]
    Data Dash
    Arlington
     
    Join us for this interactive session where we will get to know our three contestants, “Occupancy,” “ADR” and “RevPAR,” on a more personal level. During this pun-laden presentation we will take a closer look at the relationship between supply and demand, work through the differences separating class and scale, and uncover the true meaning of market and submarket before time runs out. Whether you are new to the data scene or just a little rusty, The “Data” Game is the perfect session for brushing up on all the hotel data terminology you will hear throughout the conference.
    Presenter:  
    Ryan Lynch, Business Development Executive, Industry Partners, STR
  • 10:45 AM - 11:45 AM

    Leisure business is the foundation of successful hotels—how do you get the most out of it? [-]
    Panel
    Symphony D
     
    The Great Recession put leisure business in the spotlight, and the importance of the segment continues to grow. The resiliency of leisure travelers caught the attention of hoteliers as weekend nights have become the focal point for budgets. Learn how to identify trends and swiftly react to provide these travelers with what they need to make your hotel’s performance rock-solid.
    Moderator:  
    Robert McCune, Senior Managing Editor, Hotel News Now
    Panelists:  
    Dominic Donatoni, NAVIS
    Inderpreet Banga, Wyndham Hotels & Resorts, Inc.
    Katherine Solomon, Arlo Hotels
    Lisa Giaimo, OTO Development
  • 10:45 AM - 11:45 AM

    Alexa! How should we fill our hotel next month? AI & ML: The ultimate disruptors [-]
    Panel
    Symphony C
     
    Artificial intelligence and machine-learning systems could be the ultimate disruptors for the hotel industry. They’re rapidly and increasingly entering the hotel industry from revenue management to marketing to food-and-beverage cost controls and everything in between. This panel features speakers on the forefront of the technology revolution to cover how AI/ML will change the hotel business forever. Key takeaways include: understanding current AI/ML services, best practices, and what to expect in the short and long term.
    Moderator:  
    Sean McCracken, News Editor, Hotel News Now
    Panelists:  
    Andrew Rubinacci, Omni Hotels & Resorts
    Anil Aggarwal, Milestone, Inc.
    Mark Biondi, Host Hotels & Resorts, Inc.
    Tina Meredith, PM Hotel Group
  • 10:45 AM - 11:45 AM

    Mega Events – The impact of key events on hotel performance [-]
    Data Dive
    Symphony E
     
    This session will delve into how mega events such as the Olympics, World Cup and Expo have impacted international markets and how we can learn from the best (and the worst) to plan ahead. No market is the same--from the lead up to the event to post-event, the impact of economic conditions, supply and demand, accessibility and media can make or break hotel performance for the short, medium and long term.
    Presenters:  
    Aoife Roche, Director of Account Management, STR
    Candice Popp, Director, Market & Hotel Insights, Choice Hotels International
    Sarah Duignan, Director of Client Relationships, STR
  • 10:45 AM - 11:45 AM

    Stop revenue-managing everything! [-]
    Panel
    Symphony A-B
     
    Revenue managers continue to be tapped for anything that requires a revenue strategy. At what point are they spread too thin chasing after pennies in low-profit revenue streams instead of their primary responsibility of maximizing profit through pricing and availability of rooms? This panel will discuss what should and should not be on the revenue manager’s plate—something that’s useful for individual RMs at single hotels or full teams of revenue-management specialists working for large destination resorts or multi-property enterprises.
    Moderator:  
    Flo Lugli, Principal, Navesink Advisory Group, LLC
    Panelists:  
    Gino Engels, OTA Insight
    Jack Easdale, Venetian|Palazzo Sands Expo
    Nicole Young, Rosewood Hotel Group
    Vickie Callahan, Atrium Hospitality
  • 10:45 AM - 11:10 AM

    Riding the pipeline’s 10-year high [-]
    Data Dash
    Harpeth I-II
     
    Hotel development in the U.S. continues to be on a hot streak with nearly 200,000 rooms under construction—the highest number in the last decade. This session will delve into how this growth compares to existing hotel supply, what segments and areas are most affected, and whether the pace can continue.
    Presenter:  
    Dominik Kozissnik, Director, Global Census, STR
  • 11:20 AM - 11:45 AM

    How steep is your climb? Measuring the time it takes to ramp up [-]
    Data Dash
    Harpeth I-II
     
    A frequently asked question in our industry when contemplating a new-build or major renovation is, “How long will it take for the property to ramp up?” In this session we will examine properties that have recently opened, changed brands, changed classes, or closed and reopened after major renovations to determine the average ramp-up period.
    Presenter:  
    Emmy Hise, Senior Consultant, STR
  • 11:20 AM - 11:45 AM

    The Top 25 Markets: Best performances in a leading role [-]
    Data Dash
    Arlington
     
    The market data has spoken! This session will provide insights into STR’s Top 25 Markets and how they contribute to our industry’s overall performance. Analysis and observations will include key performance indicators by market and in aggregate, market grading, forecasts by market, supply pipeline and the much-anticipated market “best performances” superlatives.
    Presenters:  
    Brad Garner, Senior Vice President, Client Services & Relationships, STR
    Kwabena AkuffoOwoo, Operations Analyst, STR
  • 11:50 AM - 12:50 PM

    Help wanted! Dealing with today and tomorrow’s labor issues [-]
    Panel
    Symphony D
     
    In this panel discussion, hoteliers will talk about best practices for recruiting and retaining talent in today’s low-unemployment environment, how to compete with other industries for quality employees, how turnover really affects service and the bottom line, and how to manage labor costs and personnel placement without sacrificing service or profit.
    Moderator:  
    Kim Bardoul, Partner-Consultant, The Highland Group
    Panelists:  
    Amanda Chivers, Crown Hospitality Consulting
    Biran Patel, AAHOA
    Chris Cheney, Stonebridge Companies
  • 11:50 AM - 12:50 PM

    Examining compression and the impact of new supply [-]
    Data Dive
    Symphony E
     
    Compression nights drive higher rates. However, U.S. compression nights have been decreasing since 2015 and driving higher rates during compression periods has become difficult. A big factor affecting compression is supply growth from both hotels and short-term rentals. We’ll take a look at data from both accommodation sectors to better understand how new supply is impacting compression. We’ll also analyze which event types drive the highest premiums and which hotel types and locations benefit the most.
    Presenters:  
    Heather Richer, Chief Marketing Officer, RedAwning Group
    Jessica Haywood, Director of Research and Development, STR
  • 11:50 AM - 12:50 PM

    Downturn preparation: Staying ahead of the curve [-]
    Panel
    Symphony A-B
     
    Whether the hotel industry is facing a blip or a bust, some cycle shifts are coming. This panel of diverse hotel stakeholders will dive into dealing with a potential economic downturn. Panelists will discuss managing revenues, expenses and labor costs during a period of reduced revenues. Can revenue streams from other departments make up for declining ADR? Which costs or expenses can best be managed under reduced demand levels? What methods of managing your labor force can help control increasing labor costs during lower levels of occupancy?
    Moderator:  
    Bryan Wroten, Senior Reporter, Hotel News Now
    Panelists:  
    Christine Herrington, Park Hotels and Resorts
    Jim VanDevender, Knowland
    Michael Blank, Woodmont Lodging
    Vinay Patel, AAHOA
  • 11:50 AM - 12:50 PM

    Preparing for the experience-driven guest [-]
    Panel
    Symphony C
     
    It’s not about age; it’s about experience. That’s the driving force behind today’s travelers, who want authentic experiences out of every leisure and business trip. In this forward-looking panel discussion, speakers will talk about how guest preferences and travel behaviors are changing and what that means for hotels in the revenue, sales, technology and cost-containment areas. Hear from hoteliers on the front lines of experience delivery about how they’re making it profitable, whether that means developing unique programming, striking local partnerships, capitalizing on tourism improvement districts and more.
    Moderator:  
    Caryl Helsel, Founder & CEO, Dragonfly Strategists
    Panelists:  
    Amy Hulbert, Best Western® Hotels & Resorts
    Cartarwa Jones, RLJ Lodging Trust
    Javier Egipciaco, Arlo Hotels
  • 11:50 AM - 12:15 PM

    Profitability under pressure [-]
    Data Dash
    Harpeth I-II
     
    This session will take a look at the latest trends in revenues and expenses, highlighting long-term profitability in the industry since the last peak and downturn. Referencing the 2019 HOST Almanac, we will look at the largest increases and decreases by operating departments, examine markets that are gaining and losing profitability and check in on total industry estimates from our modeled HOST data for the entire country.
    Presenter:  
    Raquel Ortiz, Assistant Director of Financial Performance, STR
  • 11:50 AM - 12:15 PM

    A journey through the chain scales [-]
    Data Dash
    Arlington
     
    In this session we will examine the existing census of hotel inventory and the supply pipeline for each of the STR chain scales. Additional analysis will allow us to drill down to determine which chain scales are performing the best across various markets. Our journey will conclude with forecasting what might be in store for each of these scales over the next couple of years.
    Presenter:  
    Kim Heslin, Senior Account Manager, STR
  • 12:25 PM - 12:50 PM

    Business Email Compromise: Is the future of your business at risk? [-]
    Data Dash
    Harpeth I-II
     
    Over 80% of cyber breaches originate from an email. Learn how the bad actors use email to attack you and how you can avoid becoming a victim of these malicious attacks.
    Presenter:  
    Cornelius Spillane, CEO and Chief Information Security Officer, Pillar Technology Partners, LLC
  • 12:25 PM - 12:50 PM

    OTA or direct? A traveler’s perspective [-]
    Data Dash
    Arlington
     
    Travelers are influenced by an increasingly broad range of factors—including the convenience of booking, perceptions of value and trip profiles—when planning and booking their accommodation. This session shares powerful insights on traveler booking trends and attitudes towards hotel-direct booking and OTAs. Learn how, through better understanding guest profiles and traveler attitudes, hotels can both compete and collaborate with OTAs to leverage distribution channel opportunities
    Presenter:  
    Sean Morgan, Director of Research, Tourism Consumer Insights, STR
  • 12:50 PM - 1:20 PM

    Lunch on August 15, 2019 Sponsored by Oracle Hospitality
    Networking
    Griffin Ballroom
     
  • 1:20 PM - 2:10 PM

    A conversation about disruption, collaboration and business [-]
    General
    Griffin Ballroom
     
    Every travel-related industry is facing the same challenges—whether it’s changing consumer preferences, advancements in technology or upstart competitors muddling the competitive landscape. The discussion will address how those hurdles can be approached with confidence and composure to ensure long-term success.
    Moderator:  
    Elizabeth Randall Winkle, Chief Strategy Officer, STR
    Panelists:  
    Alison Taylor, American Airlines
    Heather Richer, RedAwning Group
  • 2:15 PM - 3:15 PM

    Clicking through the effectiveness of digital campaigns [-]
    Panel
    Symphony D
     
    What do you need to know to drive effective digital marketing campaigns? Everything! CTR, Engagement rate, CTA, bounce rate, tweetreach, and more. Listen to experts as they discuss what you need to measure when employing this medium and how you can improve the effectiveness and measurement of this type of advertising. #analytics
    Moderator:  
    Andrea Belfanti, Executive Director, International Society of Hospitality Consultants
    Panelists:  
    Cree Lawson, Arrivalist
    LaDonna Gerhart, Remington Hotels
    Lori Kiel, Kessler Collection
    Tomo Kakegawa, Access Hotels & Resorts
  • 2:15 PM - 3:15 PM

    How F&B can be your meal ticket to profitability [-]
    Panel
    Symphony C
     
    Making money through food-and-beverage operations is not as elusive as it used to be. Increasing revenue—and profit margins—through banquet and catering initiatives as well as smooth-running F&B venues is now expected. Banquet-and-catering-per-group room revenue will help shape the conversation as our experts discuss how to increase activated F&B space in any hotel, how guests are spending their F&B dollars, how to review practices that drive costs, ways to reduce flow erosion, and how to measure the profitability of specific menu items and communicate that throughout an organization.
    Moderator:  
    Veronica Andrews, Director, Digital Data Solutions, STR
    Panelists:  
    Gregory Griffie, Davidson Hotels & Resorts
    Lana Trevisan, Hyatt Hotels
    Vince Barrett, New Castle Hotels & Resorts
  • 2:15 PM - 3:15 PM

    One-trick pony: Navigating markets with a single demand driver [-]
    Data Dive
    Symphony F
     
    From oil markets to college towns to ski resorts, many hotels rely on just one major demand driver. This session will look at how hotels perform in markets with a single demand driver, both when the demand driver is strong and when the driver is negatively impacted. We will also explore the specific operational challenges and opportunities posed to hotels in these markets.
    Presenters:  
    Hannah Smith, Senior Consultant, STR
    Lara Stabell Gibb, Corporate Director of Revenue Management, OTO Development LLC
  • 2:15 PM - 3:15 PM

    Keeping up with the changing dynamics of customer acquisition costs [-]
    Panel
    Symphony A-B
     
    As customer acquisition costs increase, reviewing lead times and tracking channel patterns are more important than ever. This panel will focus on how to engage Marketing in the conversation and use data to strategically shift business to the most profitable channels. The discussion also will address changes in brand initiatives, group commissions, OTAs, metasearch, and the impact of lifetime value and loyalty.
    Moderator:  
    Sean McCracken, News Editor, Hotel News Now
    Panelists:  
    Kurt Furlong, Genuine Hospitality, LLC
    Linda Gulrajani, Marcus Hotels & Resorts
    Paul Mengacci, Prism Hotels & Resorts
  • 2:15 PM - 2:40 PM

    Labor costs in the downturn [-]
    Data Dash
    Arlington
     
    This session will use HOST P&L data to take a deep dive into long-term labor cost trends. We’ll take a look back at labor costs during the previous cycle, how they fared during the Great Recession and what we can expect during the next downturn. We will also look at markets with the highest labor costs, and those that are most exposed to minimum wage increases that are going into effect throughout many areas of the country.
    Presenter:  
    Joseph Rael, Senior Director, Financial Performance, STR
  • 2:15 PM - 3:15 PM

    2020: Entering the “Great Unknown” [-]
    Data Dive
    Symphony E
     
    After a record 10 years of U.S. economic and industry growth, we enter a period of unknowns. How long can the industry keep growing? Will record occupancy cushion a fall? With muted ADR growth in the best occupancy environment ever, what will happen when the industry slows? Do we even remember what to do during slow periods? These and other questions regarding the 2020 outlook will be explored and discussed during this session.
    Presenters:  
    Isaac Collazo, Vice President, Competitive Intelligence, InterContinental Hotels & Resorts
    Jan Freitag, Senior Vice President, Lodging Insights, STR
  • 2:50 PM - 3:15 PM

    US Real Estate Market Outlook [-]
    Data Dash
    Arlington
     
    Hotels are a small part of what is happening in commercial real estate. This presentation will dive into absorption, rent, and pipeline data for the office, industrial, retail, and apartment sectors. We will discuss disruptors in the space and how the hotelification of commercial real estate is advancing. The audience will learn about the historical trends for each sector and what our forecast has ahead. We will then relate the trends back to how these sectors compare to the US hotel industry.
    Presenter:  
    Jamie Lane, Senior Managing Economist, CBRE Hotels Americas Research and Econometric Advisors
  • 3:15 PM - 3:40 PM

    Afternoon Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 3:40 PM - 4:40 PM

    Boon or bust? Analyzing Tourism Improvement Districts’ impact on hotel performance [-]
    Data Dive
    Symphony F
     
    The rise of Tourism Improvement Districts during the past decade was fueled by promises of increased visitation and overnight guests. Did improvements in hotel performance materialize as a result? Our experts will explore national trends and a number of case studies to find the answer.
    Presenters:  
    Jennifer Foster, Business Development Executive, Destinations, STR
    John Lambeth, President & CEO, Civitas
    Kelsey Waite, Business Development Executive, Destinations, STR
  • 3:40 PM - 4:40 PM

    Independent but not unbranded [-]
    Panel
    Symphony D
     
    Independent hoteliers discuss the challenges and unique opportunities of operating an independent hotel in today’s increasingly branded environment. Speakers from varied independent hotel backgrounds talk about challenges and opportunities in revenue generation, distribution, marketing, design and more. Learn how independent hoteliers can potentially widen the gap between themselves and branded hotels while maximizing revenues and minimizing expenses.
    Moderator:  
    Danielle Hess, Senior Reporter, Hotel News Now
    Panelists:  
    Purvi Panwala, AAHOA
    Rhett Hirko, Preferred Hotels & Resorts
    Susan Spinney, Expedia Group
    Wendy Norris, Valencia Hotel Group
  • 3:40 PM - 4:05 PM

    Short-term rentals: How urban rentals are changing the accommodations landscape [-]
    Data Dash
    Arlington
     
    As short-term rentals flood urban markets, it’s important to understand the evolving accommodations landscape. This session will start with a look into the supply and regulatory trends in the short-term rental market, with a special focus on professionally managed units. It’s becoming more difficult to distinguish the differences between some of these professionally managed units and hotels, so we want to take a closer look at the situation. Following that, we’ll take a dive into a case study that compares performance of these units to hotels in urban markets to better understand how they both perform.
    Presenters:  
    Kelsey Fenerty, Research Analyst, STR
    Lyse Perrigo, Business Development Sr. Associate, STR
  • 3:40 PM - 4:40 PM

    Peak to peak – 2007 vs. 2019? [-]
    Data Dive
    Symphony E
     
    During this session we will compare and contrast performance data and key indicators from our previous peak in 2007 versus today. Our analysis will be broad as we cover segmentation trends, how the Top 25 markets have fared versus the rest of the U.S., and market-specific factors like who’s best poised to weather the next downturn. We will dive into the lessons learned from 2007 and discuss what the data tells us about the industry cycle we’re in today.
    Presenters:  
    Chad Church, Vice President, Operations, STR
    William Simone, Senior Director, Topline Revenue and Competitive Analysis, Marriott International
  • 3:40 PM - 4:40 PM

    Opportunities to boost your share in the competitive business travel segment [-]
    Panel
    Symphony C
     
    Business travel, both managed and unmanaged, accounts for a significant portion of industry roomnights booked, making it ripe for disruptors and others. This session will delve into a number of topics, including: how procurement impacts this segment; the importance of the relationship with sales; whether loyalty matters to the business traveler—and more importantly to their procurement department; where alternative accommodations fit into the equation; and whether business travelers are value-driven. This panel will also discuss changes in booking technology as well as what technology companies are using to ensure their customers are compliant with their travel policies.
    Moderator:  
    Chuck Pinkowski, Founder, Pinkowski & Company
    Panelists:  
    Heather Larison, Hostmark Hospitality Group
    Janine Alsalam, Cvent
    Jennifer Schneider, Commonwealth Hotels, LLC
    Karen McWilliams, Concord Hospitality Enterprises
  • 3:40 PM - 4:05 PM

    Can Disruption Lead to Guest Satisfaction? [-]
    Data Dash
    Harpeth I-II
     
    Using data from the newly redesigned J.D. Power 2019 North America Hotel Guest Satisfaction Study, we will examine the impact of alternative accommodations on guest satisfaction and look to answer the following questions: are hotel guests who use alternative accommodations more or less satisfied than those who do not? What drives guests to choose alternative lodging options over a hotel and vice versa? How can hoteliers capture more guests who may have chosen alternative accommodations in the past?
    Presenter:  
    Jennifer Corwin, Senior Manager Consumer Insights, J.D. Power
  • 3:40 PM - 4:40 PM

    From information to insight: How to advance your analytics [-]
    Panel
    Symphony A-B
     
    Data is everywhere. Using the data you have and deciding what other data to seek are issues hoteliers face every day. This session will explore how to find good data sources as well as transforming the data into actionable insights. Panelists will cover best practices in business intelligence, data governance, analytics tools as well as hiring quality analysts and obtaining senior leadership buy-in.
    Moderator:  
    Elizabeth Cambra, Owner and President, StrategicRev, LLC
    Panelists:  
    Hunter Webster, Interstate Hotels & Resorts
    Matthew Wilson, Hilton
    Nikhil Bhalla, RLJ Lodging Trust
    Paul Bennie, ProfitSword, LLC
  • 4:15 PM - 4:40 PM

    Group Revenue Management – Measuring Success [-]
    Data Dash
    Arlington
     
    This session will highlight key metrics your hotel can use to evaluate the success of a Revenue Management focus on group business. We’ll explain why you’ll want to extend beyond the usual measurements that your Sales team may be accountable for, and share a case study that proves a linkage between the use of a disciplined group RM approach and certain key performance indicators. Finally, we will share some simple analyses that your team may be able to begin using immediately regardless of your current approach for group Revenue Management.
    Presenter:  
    Dan Skodol, Vice President of Revenue Analytics, The Rainmaker Group
  • 4:40 PM - 4:55 PM

    Wine down beverage Sponsored by TravelNet Solutions
    Networking
    Sponsor Area
     
  • 4:55 PM - 5:50 PM

    "Wine" down with the bosses Sponsored by TravelNet Solutions [-]
    General
    Griffin Ballroom
     
    Join us during happy hour as some of the industry’s top executives tackle the key trends affecting the hotel industry. This lively, informal and revealing conversation will give you new insights on a variety of topics, ranging from industry performance, looming threats, career-path advice and more.
    Moderator:  
    Jan Freitag, Senior Vice President, Lodging Insights, STR
    Panelists:  
    Amanda Hite, STR
    Colin Reed, Ryman Hospitality Properties, Inc.
    Mike Deitemeyer, Interstate Hotels & Resorts
  • 5:50 PM - 7:00 PM

    Networking Reception Sponsored by Rainmaker
    Networking
    Sponsor Area
     

Day 3 August 16, 2019

  • 7:30 AM - 8:30 AM

    Breakfast on August 16, 2019
    Networking
    Griffin Ballroom
     
  • 8:30 AM - 8:55 AM

    Mega trends impacting the global hotel industry [-]
    General
    Griffin Ballroom
     
    The emergence of fast-rising upstarts, dramatic shifts in branded supply and a bevy of geopolitical events have fundamentally changed the global hotel landscape. In this fast-paced presentation, Robin Rossmann, managing director of STR’s international business, shares the most dynamic trends and storylines impacting our industry around the world.
    Presenter:  
    Robin Rossmann, Managing Director, STR
  • 8:55 AM - 9:45 AM

    How guest experience pays off [-]
    General
    Griffin Ballroom
     
    We live in an experience-driven world, where nearly every travel moment is planned, measured and judged by guests to exceed their experience expectations. Whether that means building a fantastically designed and Instagrammable rooftop bar or creating a website that facilitates seamless booking, experience can come with a big price tag—and it can be tough to tell whether or not it pays off. In this engaging and yes, experiential, panel discussion, chief commercial officers from some of the most experience-driven hotel companies will talk about real ways guest experience pays off on the top and bottom lines. We’ll discuss the impact experience has on ADR, on loyalty and more.
    Moderator:  
    Stephanie Ricca, Editorial Director, Hotel News Now
    Panelists:  
    Chris Green, Chesapeake Hospitality
    Chris Wilroy, Hilton
    Robert McDowell, Choice Hotels International, Inc.
  • 9:45 AM - 10:15 AM

    Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 9:45 AM - 10:45 AM

    Relaxation Station Sponsored by Duetto [-]
     
    Complimentary five minute chair massage in the rotunda alcove. Available during reception and networking breaks
  • 10:15 AM - 11:15 AM

    The true price (and value) of loyalty [-]
    Panel
    Symphony C
     
    Hotel owners often are left holding the bill as hotel loyalty programs get bigger. They’re unsure about whether all the loyalty hype is worth it to them and how they should measure the perceived lifetime value of a guest. Speakers will dive into both the cost and value of loyalty, covering topics such as the current state of loyalty and redemption costs for owners, whether loyalty perks such as lower rates and free breakfast really do result in higher spend and repeat business, and what’s next in regards to what loyal guests want and how hotels will deliver.
    Moderator:  
    Laurel Keller, Senior Vice President, Newmark Knight Frank
    Panelists:  
    Ankur Randev, Highgate
    Dan Skodol, The Rainmaker Group
    Dan Walsh, CHMWarnick
  • 10:15 AM - 11:15 AM

    Alternative accommodations: Dissecting an evolving hospitality landscape [-]
    Panel
    Symphony D
     
    Alternative accommodations are a prime topic throughout the hotel industry, yet few people completely understand the short- and long-term effects on hotels. Expedia and Booking.com now list short-term rentals and Airbnb now lists hotels. There’s also a new crop of startups that are a mix between a hotel and short-term rental and are raising significant funding. Change happens fast in this space, and this panel will help you keep up on important trends and insights as the competition continues to intensify.
    Moderator:  
    Terence Baker, Senior Reporter, Europe, Hotel News Now
    Panelists:  
  • 10:15 AM - 11:15 AM

    Beyond the Top 25 [-]
    Data Dive
    Symphony E
     
    There are plenty of markets outside the Top 25 that can provide opportunities for hoteliers to be ahead of the curve and face less competition to entry. These are the kinds of places where it could be easier to find a prime location in a growing market before getting priced out. Assets in these markets may even carry more upside than those in the Top 25, where the cost of admission will already be at a premium. It can be difficult, however, to assess the viability of such lesser-known markets. In this Data Dive, we will talk through the process of assessing markets outside of the Top 25.
    Presenters:  
    Blake Reiter, Director of Custom Forecasts, STR
    Mathew Jalazo, Executive Vice President of Development, Winston Hotels, LLC
  • 10:15 AM - 11:15 AM

    How to pivot your career from revenue management to revenue strategy [-]
    Panel
    Symphony A-B
     
    The revenue management role has evolved into a strategy-setting one, as strategists learn to be proactive, forward-looking team leaders, involved in much more than setting prices. Hear from a panel of industry-leading revenue executives about how to move your revenue-management career to the next level to that of strategy-setter. Get tips for how to evolve your thinking, organize your department to support what’s most important, manage your workflow for peak strategy-setting performance, and get a taste of what metrics and strategies you should keep your eyes on.
    Moderator:  
    Richard Pastorino, CEO/Principal, REVPAR International, Inc.
    Panelists:  
    Anisha Yadav, Revinate
    Carolee Moore, Crestline Hotels & Resorts
    Kimberly Furlong, Atrium Hospitality
    Leticia Proctor, Donohoe Hospitality Services
  • 10:15 AM - 10:40 AM

    Learning to expect unplanned events [-]
    Data Dash
    Arlington
     
    Factors out of our control often have a direct impact on hotel performance. There are some circumstances that have become more relevant and common—including natural disasters and terrorist events. We will take a look at how these types of business interruptions typically influence the performance of hotels, so we can understand the impact of these increasingly frequent events.
    Presenters:  
    Claudia Alvarado, Analytics Manager, STR
    Emile Gourieux, Business Development Executive, Hotels, STR
  • 10:15 AM - 11:15 AM

    Get creative: Answering questions with data [-]
    Data Dive
    Symphony F
     
    With an increasing amount and variety of data available, it can be challenging to know how to best use data to drive insights. One benefit of data visualization is being able to ask questions and see the answers. In this session, we will demonstrate working with large data sets, building data visualizations, and digging deeper by asking the right questions.
    Presenters:  
    Alison Hoyt, Senior Director, Consulting & Analytics, STR
    Benjamin Vega, Senior Vice President Analytics and Optimization, Remington Hotels
  • 10:50 AM - 11:15 AM

    The Data Driven Hotel [-]
    Data Dash
    Harpeth I-II
     
    citizenM has a fully integrated tech-stack in all of its hotels which generate a lot of data, from the check-in kiosks, to the ipads which allow guests to control the room, to smart sensors. This data is used to influence decisions on a daily basis. This presentation will give an insight in the kind of data that is available in a data-driven hotel, how it is decided what data is of use and how this rich dataset is leveraged to enhance the value proposition towards guests.
    Presenter:  
    Thijs Brugman, Business Intelligence, citizenM Hotels
  • 11:15 AM - 11:25 AM

    Break Sponsored by TCRM
    Networking
    Broadway E through K
     
  • 11:25 AM - 12:25 PM

    Development Pipeline: How much is real, how much is air? [-]
    Data Dive
    Symphony E
     
    How many projects in the development pipeline turn into actual hotels? This session will look at pipeline trends, the time to market for typical hotels and attrition rates surrounding projects. We’ll delve into which brands and chain scales have the most active pipelines, and we’ll break down the data to find what types of markets and submarkets are the most popular among developers. The last piece of the puzzle is a quick look at development costs and how they might affect the pipeline going forward.
    Presenters:  
    Bobby Bowers, Senior Vice President, Operations, STR
    Gerry Chase, CEO and President, Chase Hospitality Advisors
  • 11:25 AM - 11:50 AM

    Segmentation breakout: Hotel con-fidential [-]
    Data Dash
    Arlington
     
    STR’s take on the wildly popular escape-game craze is back by popular demand. You and your fellow hoteliers will follow clues and solve puzzles related to data focused on segmentation (group and transient) performance, trends, top markets and more. In true escape-game fashion, the 25-minute clock will start counting down as soon as the session begins, so be on time so you don’t miss out on this immersive hotel data experience.
    Presenter:  
    Shawn Grenley, Senior Account Manager, STR
  • 11:25 AM - 12:25 PM

    Feeding the content machine: Make it easy for your guests to be ambassadors [-]
    Panel
    Symphony C
     
    Incorporating your guests’ opinions into your marketing is more important than ever. Giving them the opportunity to share their views is essential. From modifying interior design to encourage “Instagrammable moments” to making your social media, mobile and web presence easy to access and digest, this discussion will focus on essential ways to curate content that puts your property in the best light.
    Moderator:  
    Stephanie Ricca, Editorial Director, Hotel News Now
    Panelists:  
    Aimee Cheek, OTO Development
    Rachel Kaplan, Dream Hotel Group
    Ross McAlpine, Vizergy
  • 11:25 AM - 12:25 PM

    The evolution of group business is happening now! [-]
    Panel
    Symphony A-B
     
    As the traditional foundation of success for many hotels, group business is reshaping itself as the hotel industry responds to the changing wants and needs of customers, shifting technology and unique operating challenges. From brand commission reductions to growing group acquisition costs to emerging trends, this panel will dissect the issues facing the industry and offer insight into and possible solutions for the ever-changing group segment.
    Moderator:  
    Robert McCune, Senior Managing Editor, Hotel News Now
    Panelists:  
    Agnelo Fernandes, Terranea Resort
    Amy Brodrick, Chartwell Hospitality
    Erin OBoyle, Social Tables
    Liz Uber, BRE Hotels & Resorts
  • 11:25 AM - 11:50 AM

    Performance particulars among property types [-]
    Data Dash
    Harpeth I-II
     
    Every property is unique and seeks to separate itself from the competition in one way or another. How are different branding strategies affecting the property’s performance? We’ll dive into the KPIs for traditional brands, soft brands and independent hotels to see just how different the metrics are.
    Presenter:  
    Elyse Carfrey, Business Development Executive, STR
  • 12:00 PM - 12:25 PM

    S.S. RevPAR – Who’s steering the ship? [-]
    Data Dash
    Arlington
     
    All boats rise and fall with the tides. Strategy teams influence ADR and occupancy. Some captain their efforts to success, others get caught in the storm. Come sail through the crests and troughs of RevPAR performance as we explore a variety of selected U.S. markets, hotel classes and more. Understand the impact ADR and occupancy have on RevPAR performance over time.
    Presenter:  
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 12:25 PM - 1:00 PM

    Lunch on August 16, 2019 Sponsored by IVvy
    Networking
    Griffin Ballroom
     
  • 1:00 PM - 2:00 PM

    Are hotels finally winning the distribution battle? [-]
    General
    Griffin Ballroom
     
    The distribution pendulum may be swinging back in favor of hotels, thanks in large part to industry consolidation and the clout that accompanies it at the negotiating table. But other factors are at play, too. The OTA landscape has welcomed considerable competition in recent years that is leveling the playing field and helping to cut commissions. This panel of experts will explore how these topics affect the distribution equation throughout the industry and will explore how best to leverage them while plotting a distribution strategy for the year ahead.
    Moderator:  
    Patrick Mayock, Senior Director, Research & Development, STR
    Panelists:  
    Alex Dragan, Four Seasons Hotels and Resorts
    Kerry Mack, Highgate Hotels
    Michelle Fiorletti, LodgeWorks
    Philippe Garnier, IHG
2019 
Speakers

Below are our 2019 speakers. We will begin posting 2020 speakers in the coming months once available.

2020 
Location

We are happy to announce the 2020 Hotel Data Conference will be held at the JW Marriott Nashville.