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Early Registration
Opens in March 2018
Regular Registration
Ends August 1, 2018
 

2017 Agenda

The 2017 agenda is posted below. The 2018 agenda will be revealed closer to the conference. 

Day 1 August 9, 2017

  • 1:00 PM - 5:00 PM

    STR Academy: Sponsored by Broadvine Pre-Registration Required [-]
    Broadway A through B
     
    To ensure our attendees get the most out of the STR Academy, participation is limited to those who currently receive Monthly and Weekly STAR Reports. Once registered, a STR representative will contact you to verify property information.
    Presenters:  
    Chris Crenshaw, Vice President, Digital Data Solutions, STR
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 5:00 PM - 7:30 PM

    Opening Networking Reception Sponsored by IDeaS [-]
    Networking
    Sponsor Area
     
    Help us kick-off the conference, by joining us for a cocktail reception. You can also pick up your conference badge at this time.

Day 2 August 10, 2017

  • 7:30 AM - 8:30 AM

    Breakfast on August 10, 2017 Sponsored by Duetto
    Networking
    Broadway E through K
     
  • 8:30 AM - 8:55 AM

    Industry Overview
    General
    Broadway E through K
     
    Presenter:  
    Elizabeth Winkle, Chief Strategy Officer, STR
  • 8:55 AM - 9:10 AM

    Economic Overview
    General
    Broadway E through K
     
    Presenter:  
    Adam Sacks, President, Tourism Economics
  • 9:10 AM - 10:15 AM

    Boom or gloom? Forecasting the future of hotel performance [-]
    General
    Broadway E through K
     
    The recent past has seen a tightening of projections from pundits and public companies alike. Will the future bear more of the same? The industry’s top forecasters take the stage to share their updated predictions and discuss what’s driving them, while one of the savviest hoteliers in the industry reacts and offers insights.
    Moderator:  
    Patrick Mayock, Senior Director of Research & Development, STR
    Panelists:  
    Amanda Hite, STR
    Mark Woodworth, CBRE Hotels' Americas Research
  • 10:15 AM - 10:45 AM

    Morning Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 10:45 AM - 11:45 AM

    It's all in the numbers: How global trends are reflected in hotel data [-]
    Data Dive
    Cumberland 3
     
    From Amsterdam to Adelaide, Brussels to Bangkok, Cologne to Cairo and Dublin to Dubai, this whirlwind tour will explore key metrics of a number of global markets outside of the Americas. This discussion will examine the factors affecting performances at the market and regional levels and how those performances will continue to evolve.
    Presenters:  
    Kathryn Kilburg, Senior Manager of Competitive Analysis, Marriott International
    Sarah Duignan, Director Of Account Management, STR
  • 10:45 AM - 11:45 AM

    Group hug! Let's talk meetings [-]
    Panel
    Broadway A
     
    For many hoteliers, snagging group business is a key to success. Speakers on this panel will discuss the current state of group business and meetings, what meeting planners and corporate travel planners want when they’re looking for a venue and why this could be the best time ever for hotels when it comes to group meetings (or not).
    Moderator:  
    Elizabeth Cambra, President, StrategicRev
    Panelists:  
    Ellis Connolly, The Rainmaker Group
    Kathy Hood, Davidson Hotels & Resorts
    Katie Davis, Wischermann Partners
    Leticia Proctor, PM Hotel Group
  • 10:45 AM - 11:45 AM

    Analytical talent and the millennial mindset [-]
    Panel
    Broadway C
     
    In the fast-changing world of big data and predictive analytics, hiring, training and retaining skilled talent is a constant challenge. Find out what skills and competencies are most critical for today’s analytics team, and what strategies companies are using to develop them. Our panel will address topics such as top talent feeder programs, interviewing techniques geared toward analytical talent, millennial employee preferences, emerging training programs and strategies for diffusing new technologies.
    Moderator:  
    Simon Turner, Managing Member, Alpha Lodging Partners
    Panelists:  
    Jeanne Gualano, The Biltmore Company
    Isaac Collazo, InterContinental Hotels Group
    Kelly McGuire, MGM Resorts International
    Liz Perkins, Apple Hospitality REIT, Inc.
  • 10:45 AM - 11:10 AM

    Hotel lifecycle-does age matter? [-]
    Data Dash
    Cumberland 2
     
    In 2016, an average of 2.4 hotels opened in the U.S. every day. What is the lifecycle outlook for each of these new properties? And how does that compare to hotels built 10, 30 or even 50 years ago? Join us as we dive into issues related to average property age, frequency of brand affiliation changes, how age affects performance, and other key metrics in a hotel’s life.
    Presenter:  
    Dominik Kozissnik, Director, Global Census, STR
  • 10:45 AM - 11:10 AM

    Data 101: Navigating through hotel analytics [-]
    Data Dash
    Cumberland 1
     
    This session is perfect for conference newbies or attendees who just want a refresher on the basics. This Data Dash will feature an overview of the analytics that will be heard throughout the conference and include the answers to “What do OCC, ADR and RevPAR mean, and how does STR calculate them?” We will review important terms that will be heard throughout HDC 2017, such as market, submarket, scale, class and pipeline phases. We will look at the relationship between supply and demand and other key measurements that will help to prepare attendees for topics covered during the conference.
    Presenter:  
    Kim Heslin, Client Account Manager, STR
  • 10:45 AM - 11:45 AM

    Tech talks: Emerging innovations [-]
    Panel
    Broadway B
     
    While traditional tasks are increasingly becoming automated, loyalty and CRM programs are evolving to bring the staff closer to guests and personalize their experiences. Which brands and technologies are at the leading edge of this shift? How is virtual reality changing the way we sell hotels and experience a destination? Our panel of experts will reveal the next generation of technologies shaping the hotel experience and what can be learned from innovations in other industries.
    Moderator:  
    Sean McCracken, News Editor, Hotel News Now
    Panelists:  
    Benjamin Habbel, Voyat
    Patrick Dunphy, Hospitality Technology Next Generation
  • 11:20 AM - 11:45 AM

    Words that travel [-]
    Data Dash
    Cumberland 2
     
    This presentation covers content topics and online search terms that drive visitation & direct bookings for hotels. An original analysis & research project in conjunction with BrightEdge – the world’s leading SEO management platform.
    Presenter:  
    Scott Bacon, VP Business Development, Miles Partnership
  • 11:20 AM - 11:45 AM

    What is tipping the (chain) scales? [-]
    Data Dash
    Cumberland 1
     
    We’ll take a look at the recent trends in development and performance among the different chain scales within the U.S. Learn which chain scales have the most abundant hotel supply growth, which have the largest RevPAR growth during the first half of 2017, and which of the top 50 U.S. markets have the best performance in each of the chain scale segments.
    Presenter:  
    Kelsey Waite, Business Development Executive, Destinations, STR
  • 11:50 AM - 12:50 PM

    Cycle dynamics for independent hotels [-]
    Panel
    Broadway B
     
    We’re all part of a larger hotel industry cycle, but independent hotels face unique challenges and opportunities as the cycle turns. This panel explores how indie hoteliers deal with changes in the cycle. Topics that will be explored include the pros and cons of joining a soft brand, cost-cutting measures for getting through leaner times and more.
    Moderator:  
    Kim Bardoul, Partner, The Highland Group
    Panelists:  
    Lori Kiel, Kessler Collection
    Matt Marquis, Pacifica Hotels
    Sarah Gulla, LaSalle Hotel Properties
    Jim VanDevender, Knowland
  • 11:50 AM - 12:15 PM

    Assessing the performance and impact of the Top 25 U.S. markets [-]
    Data Dash
    Cumberland 1
     
    This always-popular session provides insights on the country’s Top 25 markets and how they contribute to the hotel industry’s overall performance and health. Analysis for this Data Dash will explore: market share, key performance indicators by market and in aggregate, market premiums, forecasts, supply pipeline, and the much anticipated market superlatives.
    Presenter:  
    Brad Garner, SVP, Client Services & Relationships, STR
  • 11:50 AM - 12:50 PM

    The current pipeline: Building momentum or a developing problem? [-]
    Panel
    Broadway C
     
    With the U.S. hotel industry’s development pipeline as robust as it’s been in nearly 10 years, panelists will talk about what opportunities still exist and what problems might occur. Don’t miss this session to find out trends in construction costs, financing options and expectations at opening.
    Moderator:  
    Laurel Keller, Vice President, Hotel & Leisure Advisors
    Panelists:  
    Ryan McNamara, Hyatt Hotels Corporation
    Lynne Roberts, Aimbridge Hospitality
    Eric Lewis, Cushman & Wakefield, Inc.
  • 11:50 AM - 12:50 PM

    Sports rule: The impact of rotating sporting events on a market's hotel performance [-]
    Data Dive
    Cumberland 3
     
    Whether it is the Super Bowl, the College Football Playoff National Championship, the NCAA Final Four or other major sporting events, markets across the U.S. battle it out to host them. This session will plunge into the deep pool of data to probe how large-scale sporting events affect hotel performance and the overall market. By spotlighting Phoenix and other major sports hubs, the discussion will help attendees formulate a strategy to get the most return on investment when a major athletic event visits their market.
    Presenters:  
    Eric Kerr, Director of Research & Business Analysis, Visit Phoenix
    Chris Klauda, Director, Destination Research, STR
  • 11:50 AM - 12:50 PM

    Distribution channels: Surfing for success [-]
    Panel
    Broadway A
     
    Just when you think the hotel industry’s distribution landscape has settled—BAM!—a new wave of platforms appears, and revenue managers, general managers and owners must reset their gauges. This session will address key questions, including: What will the OTA environment look like in the future and how will hotels cope with it? What new technology will appear and further change distribution methods? How are hotel companies preparing for that future?
    Moderator:  
    Terence Baker, Reporter, Europe, Hotel News Now
    Panelists:  
    Susan Guimbellot, Hospitality Ventures Management Group
    Andrea Thibeault, MCR Development, LLC
    Gautam Lulla, Travel Tripper
    Ted Schweitzer, LaQuinta Holdings, Inc.
  • 11:50 AM - 12:15 PM

    HOST: A deeper look into hotel operating statistics [-]
    Data Dash
    Cumberland 2
     
    This session will review the 2017 HOST Almanac, taking a detailed look into 2016 U.S. hotel operating statistics, which include measuring the industry’s profitability. We’ll break down the data by full-service vs. limited-service, by class and location types, and take a deeper market look at profitability change and labor analysis.
    Presenter:  
    Raquel Ortiz, Senior Analytics Manager, STR
  • 12:25 PM - 12:50 PM

    RevPAR trends from a Wall Street perspective: Looking at the 2nd half outlook by Brand and REIT [-]
    Data Dash
    Cumberland 2
     
    How are the publicly traded hotel companies performing from a RevPAR perspective vs. their outlook? How does CRC's proprietary Revenue Manager Survey line up with the hotel companies RevPAR growth? How does that translate to stock price performance? In this session, we will analyze 1H 2017 RevPAR performance by brand and REIT, review their commentary on Group and Transient demand trends, share our survey participants’ view for 2H17 RevPAR growth, and summarize the hotel companies guidance for 2H17 growth.
    Presenter:  
    Vince Ciepiel, Senior Analyst and Partner, Cleveland Research Company
  • 12:25 PM - 12:50 PM

    Occupancy & oil [-]
    Data Dash
    Cumberland 1
     
    Several global markets, including many in the U.S., depend heavily on the oil industry for their economies, and these markets have taken a hit as oil’s price per barrel has been below $100 for several years. In oil-dependent markets, data shows a link between oil prices and hotel occupancy. This session looks at the hotel performance of several oil-dependent markets against crude oil benchmarks and examines how the two might be related.
    Presenter:  
    Jan Freitag, Senior Vice President, STR
  • 12:50 PM - 2:00 PM

    Lunch on August 10, 2017 Sponsored by SHR
    Networking
    Broadway E through K
     
  • 1:15 PM - 1:25 PM

    Castell Project update
    Broadway E through K
     
    Presenter:  
    Ingrid Jensen, Manager, Market Planning & Feasibility, InterContinental Hotels Group
  • 1:25 PM - 1:50 PM

    Airline industry update
    General
    Broadway E through K
     
    Presenter:  
    Charles de Gheldere, Director, FDS Travel Intelligence, IATA
  • 2:00 PM - 3:00 PM

    How consolidation leads to a growing industry [-]
    Panel
    Broadway C
     
    As brands look for more scale to better compete against emerging distribution scales and REITs eye growth to put their proceeds to good use, most industry observers expect the recent consolidation wave to continue rolling into the foreseeable future. Among the key topics addressed by this panel will be how consolidation affects guests and employees, the current consolidations landscape, and how the industry will be affected by future megadeals.
    Moderator:  
    Bryan Wroten, Reporter, Hotel News Now
    Panelists:  
    Jack Levy, Pyramid Hotel Group
    Bernie Moyle, RLH Corporation
    Gerry Chase, New Castle Hotels and Resorts
    Ian Weissman, Park Hotels & Resorts Inc.
  • 2:00 PM - 3:00 PM

    A revenue manager's best friend: A profitable business mix [-]
    Panel
    Broadway A
     
    Forecasting demand is the ultimate skill for a revenue manager, and its importance in the budgeting process is second to none. Come to this session to hear industry practitioners discuss the various methods used in the process, what calculations are necessary and how they apply to a data set. Above all, panelists will address what exactly goes into determining the most profitable mix of business.
    Moderator:  
    Richard Pastorino, CEO/Principal, REVPAR International, Inc.
    Panelists:  
    John Cook, Marriott International
    Colin Findley, ProfitSword, LLC
    Johnathan Capps, Charlestowne Hotels
    Mark Kucera, MCR
  • 2:00 PM - 3:00 PM

    Under pressure: A look at compression analytics for markets [-]
    Data Dive
    Cumberland 3
     
    The relationship between supply and demand is basic economics, and the hotel industry has enjoyed seven years of demand growth outpacing new supply. During these periods of high demand, increased pressure is placed on existing supply, translating to high occupancy levels. Join us to learn about market compression trends—what areas of a market experience the greatest impact, how increasing supply plays into this equation and what strategies can be employed.
    Presenters:  
    Jamie Pena, Vice President of Revenue Strategy and Global Distribution, Omni Hotels & Resorts
    Alison Hoyt, Director, Consulting & Analytics, STR
  • 2:00 PM - 3:00 PM

    Cause and effect: How the broader economy influences hotel performance [-]
    Data Dive
    Cumberland 4
     
    The global lodging industry is deeply interconnected with macroeconomic indicators that drive our performance. This session will focus on historical trends in the relationship between the economic and political environment and industry performance, highlighting areas which could be predictive of future performance. Key factors discussed will be the impact of GDP, CPI, Consumer Confidence, Business Investment, and policy on specific group and transient segments of industry performance to drive a more direct connection between what we read about in the news and guests in our hotels.
    Presenters:  
    Aran Ryan, Director of Lodging Analytics, Tourism Economics
    Chad Church, Vice President, Operations, STR
    Jess Petitt, Vice President, Global Business Analytics, Hilton Worldwide
  • 2:00 PM - 3:00 PM

    "Disrupting disruptors" is more than a catch phrase [-]
    Panel
    Broadway B
     
    While the phrase has become somewhat cliché in an era when disruptions happen every day, “disrupting disruptors” is more important than ever for the hotel industry. Hear from brands, management companies and owners about strategies they’re putting in place to help them stave off fierce competition from non-traditional challengers.
    Moderator:  
    Patrick Mayock, Senior Director of Research & Development, STR
    Panelists:  
    Wendy Ferrill, Best Western Hotels & Resorts
    Mark Morrison, Expedia, Inc.
    Dexter Wood, Park Hotels & Resorts
    Mitch Patel, Vision Hospitality Group, Inc.
  • 2:00 PM - 2:25 PM

    Hotel supply pipeline: How much is enough? [-]
    Data Dash
    Cumberland 1
     
    Join us for a comprehensive overview of the U.S. supply pipeline. The session will provide historical supply & development insights by market and brands, including how the development pipeline has changed over time during various cycles, and what can be expected in 2018 and beyond. Based on project phase, what is the likelihood that projects on the books today will actually come to fruition?
    Presenter:  
    Bobby Bowers, SVP, Operations, STR
  • 2:35 PM - 3:00 PM

    Predict hotel demand from airline booking data [-]
    Data Dash
    Cumberland 1
     
    Leverage aviation industry data to gain the insight you need to make better strategic decisions and increase demand. Analysis of airline bookings alongside hotel shopping & booking data for a specific timeframe and market reveals opportunities for hoteliers to leverage predictive analytics – allowing hotels to make better inventory management and pricing decisions by adjusting rates and marketing efforts to maximize both room sales and revenue in a given market for a period of time. Join Balaji Krishnamurthy, VP Global Strategy at Sabre Hospitality as he delivers key insights to help hoteliers maximize revenue by better forecasting demand.
    Presenter:  
    Balaji Krishnamurthy, Vice President of Strategy, Planning and Corporate Development, Sabre Hospitality Solutions
  • 3:00 PM - 3:30 PM

    Afternoon Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 3:30 PM - 4:30 PM

    TMI? No way. AI + BI = Trackable ROI [-]
    Panel
    Broadway B
     
    Is the hotel industry data-rich and information-poor? From groundbreaking artificial intelligence tools to traditional sources of information, the business intelligence process has never been more challenging and rewarding at the same time. Combining data for consumer preferences, historical performance and future opportunities can turn into a financial success, and this session will delve into the importance of the various pieces of the information puzzle that can be used to analyze performance and enhance the bottom line.
    Moderator:  
    John Fareed, Managing Director, Horwath HTL
    Panelists:  
    Apo Demirtas, Ph.D, Intelligent Hospitality
    Dustin Bomar, Google
    Romy Bhojwani, HotelAVE
    Scott Marvel, EY
  • 3:30 PM - 4:30 PM

    Scoring big with non-rooms revenue [-]
    Panel
    Broadway A
     
    There’s plenty of profit to be had outside the guestroom, and hotels are finding big revenue wins from F&B, spas, golf, parking and other sources. Hear from operators and owners who are turning these line items into significant revenue streams at their properties as they target what guests want—and are willing to pay for—during their stay.
    Moderator:  
    Chuck Pinkowski, Founder, Pinkowski & Company
    Panelists:  
    Steve Enselein, Hyatt Hotels Corporation
    Richard Niedbala, Lodging Capital Partners, LLC
    Allen Read, M3
    Brian Tkac, Hostmark Hospitality Group
  • 3:30 PM - 4:30 PM

    Creating a successful recipe for F&B revenue management [-]
    Data Dive
    Cumberland 4
     
    Do you have an appetite for maximizing food-and-beverage revenue and profit contributions? Hungry to learn how to apply revenue management processes and tools in your F&B operations? Ready to get the most out of your banquets and catering, bars and restaurants, in-room dining and ancillary revenues that are substantial profit generators for the department? On the menu are case studies and unique insights for adopting new approaches to growing profit contribution and the positive influence of the revenue management discipline in your organization.
    Presenters:  
    Mark Biondi, Senior Director, Business Intelligence, Host Hotels & Resorts, Inc.
    Veronica Andrews, Director, Digital Data Solutions, STR
  • 3:30 PM - 4:30 PM

    Social media is changing: Are you ready? [-]
    Panel
    Broadway B
     
    Social platforms such as Facebook, Twitter, Instagram, Snapchat and LinkedIn are more complex than ever, offering hoteliers a host of new ways to interact with guests in meaningful (and often profitable) ways. Learn how hoteliers are using 15 years of social media lessons to take advantage of the new bells and whistles on these platforms to maximize reputation management, guest engagement and more.
  • 3:30 PM - 4:30 PM

    Winds of change in the Americas [-]
    Data Dive
    Cumberland 3
     
    From Mexico and the Caribbean to Colombia and Brazil, hotels south of the U.S. have been affected by issues ranging from economic uncertainty to political upheaval and natural disasters. This session will examine those issues and the impact they have had on hotel markets in the region.
    Presenters:  
    Fatima Thompson, Associate Director of Business Development, Hotels, STR
    Ingrid Jensen, Manager, Market Planning & Feasibility, InterContinental Hotels Group
    Patricia Boo, Area Director - Central & South America, STR
  • 3:30 PM - 3:55 PM

    What, when and where? Location tells the story [-]
    Data Dash
    Cumberland 1
     
    Dash through historic trends and what’s in the development pipeline for the various location types in the U.S. We’ll take a look at what’s there vs. what’s coming when and where for urban, suburban, airport, interstate, resort and small/metro town areas.
    Presenter:  
    Elyse Carfrey, Business Development Executive, STR
  • 3:30 PM - 4:30 PM

    RFPs ASAP! [-]
    Panel
    Broadway C
     
    Whether it’s to secure business in the quarter for the quarter or looking five years out, creating an effective request for proposal is a vital step for prosperity. Panelists will discuss key ingredients of a successful RFP, what you should steer clear of including in the document and how 2018 is shaping up for this important revenue driver.
    Moderator:  
    Linda Wilson, President, Key Advisors, Inc.
    Panelists:  
    Lisa Giaimo, OTO Development, LLC
    Amy Brodrick, Chartwell Hospitality
    Michael Dominguez, MGM Resorts International
  • 4:05 PM - 4:30 PM

    Drive direct through guest reviews [-]
    Data Dash
    Cumberland 1
     
    In many markets, growing ADR is a lot more complex than just closing out discounts and raising retail rates. While managing demand is certainly important to improving your hotel’s revenue performance, it’s equally important to manage your property’s channel mix. Since brand.com is usually the most profitable channel of distribution, join us as we explore the correlation between guest reviews and brand direct contribution, and leave with action items that you can implement at your hotels.
    Presenters:  
    Jason Fawaz, Vice President of Revenue, Hawkeye Hotels
    Jenna Smith, Vice President of Revenue, First Hospitality Group
  • 4:30 PM - 4:50 PM

    Networking Beverage Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 4:50 PM - 5:45 PM

    Beers with the bosses [-]
    General
    Broadway E through K
     
    Our leadership panel takes over the coveted happy hour session at HDC this year as executives from all corners of the hotel industry gather to dissect current trends and future possibilities. Grab a cocktail and join this group of leaders in a lively, informal and in-depth discussion about the issues that matter most for a fast-paced, ever-changing industry.
    Moderator:  
    Jeff Higley, VP, Digital Media & Communications/Editorial Director, Hotel News Now
    Panelists:  
    Mike Marshall, Marshall Hotels & Resorts
    Bill Duncan, Hilton
    Mitesh Shah, Noble Investment Group
    Suril Shah, Starwood Capital Group
  • 5:45 PM - 7:30 PM

    Networking Reception Sponsored by Rainmaker
    Networking
    Sponsor Area
     

Day 3 August 11, 2017

  • 7:30 AM - 8:30 AM

    Breakfast on August 11, 2017
    Networking
    Broadway E through K
     
  • 8:35 AM - 8:50 AM

    Data that makes you say “hmmmmm...” [-]
    General
    Broadway E through K
     
    We’re going beyond the typical performance and pipeline metrics of the hotel industry and overall economy to give HDC attendees a look at data that is important, quirky and even a little fun. Join us for a morning session that will not only look at some micro trends and countertrends that may surprise you, but we’ll also dig into interesting data points behind many of the industry headlines, question common knowledge, and provide some early morning entertainment.
    Presenters:  
    Adam Sacks, President, Tourism Economics
    Elizabeth Winkle, Chief Strategy Officer, STR
  • 8:50 AM - 9:45 AM

    Keynote
    General
    Broadway E through K
     
    Presenter:  
    Frits van Paasschen, Keynote Speaker,
  • 9:45 AM - 10:15 AM

    Networking Break Sponsored by TCRM
    Networking
    Sponsor Area
     
  • 10:15 AM - 11:15 AM

    Digging deeper into urban markets [-]
    Data Dive
    Cumberland 2
     
    In this session, we will look at the short- and long-term performance of the central business districts of many major cities in the U.S and Canada. Looking through the data lens at the impacts of the convention center location, city center revitalization, sports complexes and other demand drivers, we will uncover the truth about CBD performance and how it relates to the overall markets of which they are a part.
    Presenters:  
    Scott Roby, Vice President, Revenue Management, Evolution Hospitality
    Chris Crenshaw, Vice President, Digital Data Solutions, STR
  • 10:15 AM - 11:15 AM

    Not all markets are created equal [-]
    Data Dive
    Cumberland 3
     
    While the overall U.S. lodging industry continues to chug along, more granular market dynamics illustrate the varying degrees of overachievement and underperformance across lodging markets big and small. We’ll look at market-level performance factors, including new hotel development, demand drivers and deterrents—from Zika fears to foreign visitation—and discuss their impact on the outlook for different regions.
    Presenters:  
    Patrick Mayock, Senior Director of Research & Development, STR
    Brenna Halliday, Vice President of Strategic Insight, Host Hotels & Resorts
  • 10:15 AM - 11:15 AM

    Generating demand from different generations [-]
    Panel
    Broadway A
     
    From baby boomers to Gen Z, keeping track of the different demographics’ desires can be dizzying. Each generation’s wants and needs are different and frequently evolve. This panel covers the latest in consumer behavior to help you understand what motivates each generation, what demographic details are valid and how to market to these groups.
    Moderator:  
    Robert McCune, Managing Editor, Hotel News Now
    Panelists:  
    Andy Grinsfelder, Delaware North
    Michael Bennett, Cendyn
    Chris Johnson, Fillmore Hospitality
  • 10:15 AM - 11:15 AM

    HOST P & L: Striving for maximum profitability [-]
    Data Dive
    Cumberland 4
     
    This session will take a deeper dive into HOST P&L data and examine hotel profitability across the U.S. Topics will include a look at the relationship between occupancy and profitability, as well as how key metrics have changed over the years. Analyses of total revenues, labor costs, and overall profitability in key markets will also be discussed.
    Presenters:  
    Candace Johnson, Vice President, Performance Optimization, Two Roads Hospitality
    Joseph Rael, Director, Financial Performance, STR
  • 10:15 AM - 10:40 AM

    Out with the old, in with the new [-]
    Data Dash
    Cumberland 1
     
    All eyes are on new supply but how often do we consider property closures and how that can affect performance? During this session, we’ll analyze attrition rates for new supply, drivers that affect both additions and subtractions, and where STR’s U.S. pipeline currently stands.
    Presenter:  
    Lindsay Culbreath, Senior Director, Business Development & Marketing, STR
  • 10:15 AM - 11:15 AM

    Maximizing revenue opportunities in a changing environment [-]
    Panel
    Broadway B
     
    What happens when you bring together a hotelier, a DMO representative, a convention center manager and a meeting planner? A friendly debate about the best ways to chase revenue, of course! Our experts will discuss different ways to maximize room blocks and revenue, the merits and pitfalls of alternative accommodations, challenges with new supply, issues around bidding and other important trends.
    Moderator:  
    Vail Brown, Senior Vice President, Global Business Development & Marketing, STR
    Panelists:  
    Erika Biddix, Biddix Meetings+Events
    Esra Calvert, Virginia Tourism Corporation
    Jos Schaap, StayNTouch
    Michelle Sedlak, Aimbridge Hospitality
  • 10:50 AM - 11:15 AM

    The Psychology of pricing [-]
    Data Dash
    Cumberland 1
     
    In this presentation we will be presenting the results of a survey conducted amongst the attendees at our recent user conference, OPTIMIZE2017. The survey contained a series of “experiments” designed to prove certain theories regarding behavioral science. Our thesis for this data is that, in general, people tend to behave irrationally when it comes to their decision-making, especially as it relates to price and purchases. The findings are meant to help hoteliers and revenue managers identify how they can capitalize on these behaviors and choices through their pricing strategies.
    Presenter:  
    Dan Skodol, Vice President of Revenue Analytics, The Rainmaker Group
  • 11:15 AM - 11:25 AM

    Break Sponsored by TCRM
    Networking
    Broadway E through K
     
  • 11:25 AM - 12:25 PM

    The maturing role of revenue managers [-]
    Panel
    Broadway A
     
    Determining the true value of revenue management might very well be in the eye of the beholder, but our panel will provide essential insight for establishing the parameters of such a task. Our experts will address revenue management’s historical route to prominence, how it has changed over the years and, most importantly, where it is heading in the future. They’ll talk about skills revenue managers need to go to the next level, as well as what RMs should be teaching their coworkers to ensure overall success.
    Moderator:  
    Paul Breslin, Managing Director, Horwath HTL
    Panelists:  
    Hitesh Patel, and Vice Chairman, AAHOA
    Michele Mainelli, Island Hospitality Management
    Raul Moronta, Crescent Hotels & Resorts
  • 11:25 AM - 12:25 PM

    The costs of loyalty and distribution in a discount world [-]
    Panel
    Broadway B
     
    Consumers have more hotel choices than ever, and that requires hoteliers to roll out the red carpet and provide guests an experience that beats their expectations. Getting guests to notice your property and convincing them to stay takes significant amounts of time and money. Our panelists will talk about the costs of loyalty programs and other distribution platforms—and how to stay one step ahead.
    Moderator:  
    Stephanie Ricca, Editor-in-Chief, Hotel News Now
    Panelists:  
    Bhavesh Patel, and Chairman, AAHOA
    Shayne Paddock, TravelClick
    Charles Peck, Silverwest Hotel Partners, LLC
    Monte Gardiner, Best Western International
  • 11:25 AM - 11:50 AM

    Finding the pulse on the independent hotels [-]
    Data Dash
    Cumberland 2
     
    Independent hotels have posted stellar RevPAR growth in recent years, outpacing their brand-name counterparts in many segments. What is driving this trend? This session will review the attributes of independent hotels, where they are concentrated, and the key performance metrics that are driving them. We’ll also explore how Independents stack up against the rest of the chain scales.
    Presenter:  
    Rico Louw, Client Account Manager, STR
  • 11:25 AM - 12:25 PM

    Alternative accommodations: What they can teach you about your market [-]
    Data Dive
    Cumberland 4
     
    This session will explore alternative-accommodation data to help hoteliers uncover new insights about the markets in which they operate. We’ll examine the disparities of supply and demand growth between traditional hotels and alternative accommodations. We’ll also review attributes of the traditional and non-traditional demand, including ADR, length of stay, and day of the week, to help investigate if alternative lodging demand is relevant to finding unsatisfied hotel demand. Can the growth of non-traditional supply and demand help you determine where to build?
    Presenters:  
    Jamie Lane, Senior Economist, CBRE Hotels' Americas Research
    Jessica Haywood, Senior Research Analyst, STR
  • 11:25 AM - 11:50 AM

    Segmentation break out! [-]
    Data Dash
    Cumberland 1
     
    This is STR’s take on the wildly popular escape-game craze. A priceless piece of artwork has been stolen. You and your fellow hoteliers will follow clues and solve puzzles related to data focused on segmentation (group and transient) performance, trends, top markets and more. Your mission is to regain possession of the art before the time runs out. In true escape-game fashion, the 25-minute clock will start counting down as soon as the session begins, so be punctual to not miss out on this immersive hotel data experience!
    Presenter:  
    Shawn Grenley, Client Account Manager, STR
  • 12:00 PM - 12:25 PM

    Data hungry? Feast on the latest F&B trends [-]
    Data Dash
    Cumberland 1
     
    Satisfy your hunger pangs as we slice and dice total U.S. food-and-beverage data. We’ll dine and dash through top market performance and group room contribution, illustrating the impact of F&B operations within the hotel industry.
    Presenters:  
    Melissa Holm, Business Development Executive, STR
    Allie Hanson, Client Account Manager, STR
  • 12:00 PM - 12:25 PM

    Harnessing the butterfly effect to increase occupancy and ADR [-]
    Data Dash
    Cumberland 2
     
    This presentation will provide a fun and high-level overview to demonstrate how data-science helps hotels understand and predict occupancy rates and ADR opportunities. Attendees will discover how combinations of conditions like weddings, sporting events, and weather at home and in feeder markets all contribute to a boom… or bust and will learn some of the basic lingo and data-science techniques to empower their next conversation.
    Presenter:  
    Taiwo Togun, Data Scientist, Neirbi Analytics
  • 12:25 PM - 1:00 PM

    Lunch on August 11, 2017 Sponsored by Oracle Hospitality
    Networking
    Broadway E through K
     
  • 1:00 PM - 2:00 PM

    What the democratization of travel means for hotels [-]
    General
    Broadway E through K
     
    Welcome to the “Age of Experience,” in which travelers call the shots when it comes to their lodging preferences. The experts speaking represent companies that have some of the biggest external influences on the hotel industry, and they’re ready to dive in to provide insights and some demographic info about their customers that could help attendees reshape their thoughts on the hotel industry’s overall direction. We’ll find out how they’re booking, what they’re searching for and what they really want from their travel experience.
    Moderator:  
    Stephanie Ricca, Editor-in-Chief, Hotel News Now
    Panelists:  
    Lucas Cobb, MMGY Global
    Susan Spinney Corlett, Expedia, Inc.
    Peter Coles, Airbnb

2017 SPEAKERS

The 2017 speakers are listed below.  The 2018 speakers will be released closer to the conference. 

Location

The 10th Annual Hotel Data Conference will take place at the Omni Nashville Hotel.  Room block information will be provided as soon as the hotel is available for booking.